Little Data, Big Decisions: The Path to Data Enlightenment Keynote

Little Data, Big Decisions: The Path to Data Enlightenment Keynote

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  #RPWTSydney • London• São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
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  #RPWT#RPWT Sao Paulo October 14,2015 London October 13, 2015 Paris November 5, 2015 Sydney October 8, 2015 Los Angeles November 5, 2015 San Francisco November 3, 2015 New York October 29, 2015 Chicago October 27, 2015
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  #RPWT We are aglobal data solutions provider that helps the world’s leading companies promote and protect their brand. 2,500+ Clients 100+ ESP & ISP Partners 500 Employees 12 Global Offices
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  #RPWT Today’s Consumer WHO DO YOU TRUST?WHODO YOU TRUST? WHO DO YOU TRUST?
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  #RPWT#RPWT Today’s Marketer How doyou build stronger, safer connections with your customers? Today’s Security Professional
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  #RPWT#RPWT The Path toData Enlightenment “Dark Ages” Awareness Clarity Connection
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  #RPWT The inbox knowsa lot about consumer behavior
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  #RPWT#RPWT Promote Your Brand •Awareness through understanding what happens to marketing messages after you hit send and consumer behavior based on what reaches their inboxes. • Clarity through data-driven analysis into performance and relevancy to inform decision making. • Connection through the use of data to optimize email campaigns and deliver an exceptional experience to engage with customers like never before.
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  #RPWT#RPWT Promote Your Brand Globalinbox placement decreased from 83% in 2014 to 79% in 2015 One in five commercial emails fails to reach the inbox In-app purchases for games declined an average of 24% after Super Bowl promotion December 25 is expected to be the biggest day for gift card purchases
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  #RPWT#RPWT “The software wewere using couldn't offer the data structures we needed to properly segment our audience. So we swapped to a new solution. The ramp-up to changing providers was probably one of the biggest achievements we've had. It was very well orchestrated and that was because of the advice we had from Return Path. With their help, we managed to do something that was very risky, which as to turn off the old software one day and start with the new solution the next.” Jodie Dunkley eCommerce Director Identity Direct
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  #RPWT#RPWT Protect Your Brand •Awareness through visibility into your email ecosystem and its vulnerabilities. • Clarity through the most extensive source of email threat intelligence data in the world. • Connection through faster response to increasingly complex email fraud attacks to better maintain your customer’s trust.
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  #RPWT#RPWT Protect Your Brand 760,000malicious emails were identified over a 40-day period Those fraudulent emails targeted just 40 top-tier brands Email fraud has up to a 45% conversion rate. Customers are 42% less likely to interact with your brand after being phished.
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  #RPWT#RPWT “We saw significantvalue in Return Path Email Fraud Protection’s ability to complement our existing reactive controls and prevent phishing emails from being delivered. It was easy to implement and we quickly saw the number of successful phishing attempts reduce significantly.” Warren Richards Fraud Prevention Team Leader Trade Me
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  #RPWT We have unprecedentedvisibility into the inbox PROVIDER NETWORK Data Examples: Mail logs, spam traps, complaints, deliverability stats, IP authentication, SPF/DKIM/DMARC records 70 Providers 2.5B Inboxes with CONSUMER NETWORK and 2M+ Consumers eCommerce receipts from over 5,000 Retailers Data Examples: Message arrived, message read, message deleted, subject line, creative, purchase receipts, travel notifications
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  #RPWT • One ofthe most comprehensive sources of data from the email ecosystem • Consists of inputs from more than 70 mailbox and security providers representing 2.5 billion email accounts • Offers in-depth behavioral insights from the inboxes of more than 2 million individual consumers #RPWT
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  Reach the RightInbox: Reach the maximum number of consumers by avoiding costly delivery and reputation problems With the Right Message: Build relationships and trust with consumers through the right strategy, creative, content, and subject lines At the Right Time: Better engage with consumers by controlling the timing and frequency of communications #RPWT
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  Email Governance: Minimizethe time and effort required to implement authentication across your legitimate email channels Advanced Threat Detection: Real- time detection of spoofing and phishing attacks targeting your brand Managed Services: Additional insights and proactive fraud blocking in partnerships with ISP’s and and takedown vendors #RPWT
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  Behavioral Insights: Consumer preferencesand purchase behavior from millions of real email users Purchase Insights: SKU-level purchase data from over 5,000 global retailers Travel Insights: Bookings data for airlines, hotels, and ground transportation (Uber, Lyft, etc) #RPWT
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  #RPWTSydney • London• São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris