Living and Breathing the
               Social Workplace

Michael A. Brown, PMP                          Daniel Kraft
     JPMorgan Chase                              NewsGator

     @MikeAaronBrown                            @DanielKraft




                Produced by:   Supported by:
Key topics and take-aways

•      What do we mean by „social‟ or „emergent‟ collaboration?
•      What are “social collaboration” or “emergent collaboration” systems?
•      Why do they work?
•      Why do emergent collaboration platforms help solve the problem?
•      Some critical success factors to consider




SHARE The SharePoint Conference for Business Users   @MikeAaronBrown   @DanielKraft
Think about how you solve problems today

            Where
           should I
             dine
                                                                             Why?
           tonight?
                                                            • Wisdom of the crowds
                           What TV                          • Expertise from the source
                           should I
                          purchase?                         • Trust
                                                            • Speed
                      Which
                     hotel has
                     the best
                      view?




SHARE The SharePoint Conference for Business Users   @MikeAaronBrown   @DanielKraft
The drive behind internal social collaboration


                                                                                          • An engaged workforce
                                                                                          • Faster response
                                    +                                                 =   • Effective collaboration
                                                                                          • Better communications


 Concepts and power of                               The expertise and knowledge of
 External social software                            your internal workforce              Social Enterprise



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Survival of the Social




                    Network
                    of Hands
Productivity4




                Time4                       @MikeAaronBrown   @DanielKraft
Survival of the Social




                                            Network
                                            of Minds
                    Network
                    of Hands
Productivity4




                Time4                                  @MikeAaronBrown   @DanielKraft
Survival of the Social
                                                                            Network
                                                                            of Hearts


                                            Network
                                            of Minds
                    Network
                    of Hands
Productivity4




                Time4                                  @MikeAaronBrown   @DanielKraft
Example: Financial Services

                                                     13%    Product Development
                                                     2%     Operations & Distribution
                                                     24%    Marketing & Sales
                                                     26%    Customer Services
                                                     5%     Business Support Functions
                                                     70%



SHARE The SharePoint Conference for Business Users         Slide 8   @MikeAaronBrown   @DanielKraft
Let‘s have some fun

       100m                   Professional Services                             11.3m

       100m                   Consumer Packaged Goods          7.7m

       100m                   Financial Services        6.4m

       100m                   Manufacturing          5.3m




SHARE The SharePoint Conference for Business Users                @MikeAaronBrown   @DanielKraft
Putting „social‟ into perspective

 • “Collaboration” is nothing new

 • Volume of information grows exponentially

 • Access to that information becomes easier and cheaper

 • Systems move from transactional to„systems of engagement’


SHARE The SharePoint Conference for Business Users   @MikeAaronBrown   @DanielKraft
Systems of record becoming systems of engagement




         * John Mancini – AIIM (Association for Information and Image Management)
SHARE The SharePoint Conference for Business Users                                  @MikeAaronBrown   @DanielKraft
What do we mean by „social‟ collaboration?
    • Social collaboration inside the company ≠ “Facebook for the
      Corporation!”
    • Instead, social collaboration IS:
              • New modes of communication
              • More real-time collaboration
              • Pull vs. Push („Subscribe to content‟)
              • Implicit and explicit knowledge – both content and content providers
              • Breaking down traditional silos within the corporation

SHARE The SharePoint Conference for Business Users   @MikeAaronBrown   @DanielKraft
Why have these platforms become so powerful?
    Challenges                                                        Opportunities
   •      Globalization – business expansion, outsourcing, etc.   •    Collaboration or communication is more natural and
                                                                       fluid (conversation threads, micro-blogging, tagging
   •      Mergers & Acquisitions impacting „corporate culture‟         content)
          and knowledge transfer
                                                                  •    Access to knowledge is made easier through expert
   •      Speed to market                                              search, robust user profiles and communities of
   •      The “consumerization of IT” – „power to the people‟          practice

   •      Siloed business units                                   •    Silos break down as employees begin to collaborate
                                                                       with people they may never have met before
   •      Knowledge retention issues
                                                                  •    Employees become more engaged in helping one
   •      Mobile work force                                            another solve problems and innovate solutions
                                                                  •    Mobile access to internal collaboration systems
                                                                       leverage the concepts of Facebook or Twitter in their
                                                                       simplicity and power (profiles, communities, activity
                                                                       streams, micro-blogging, etc.)



SHARE The SharePoint Conference for Business Users                      @MikeAaronBrown      @DanielKraft
Some real world examples
   • Corporate recruiters come together to share requirements & candidates

   • Lines of business across the country share best practices, updates on
     new government regulations and rulings, and presentation materials

   • Software application users come together and help one another with
     problem-solving solutions, sample sites and information on product
     upgrades and features




SHARE The SharePoint Conference for Business Users   @MikeAaronBrown   @DanielKraft
Why are internal social platforms so powerful?
   •      Internal social platforms break down silos quickly

   •      They level the playing field, flatting traditional corporate hierarchies

   •      “Expertise” bubbles up quickly

   •      People feel engaged and connected, leading to better productivity and
          willingness to help solve a problem




SHARE The SharePoint Conference for Business Users      @MikeAaronBrown   @DanielKraft
Key takeaways
   •      Internal social collaboration is not necessarily about
          creating “Facebook” for the company. It‟s more about:
            • Creating systems of engagement
            • Breaking down traditional silos and barriers to communication
            • Encouraging collaboration and communication

   •       When considering an internal social collaboration platform:
           • Understand where the communication pain points are in your company
           • Ensure both bottom-up and top-down participation
           • Identify use cases or business processes that could be enhanced
           • Critical mass matters! Social for 20 is not like social for 200,000

SHARE The SharePoint Conference for Business Users     @MikeAaronBrown   @DanielKraft

Living and Breathing the Social Workplace

  • 1.
    Living and Breathingthe Social Workplace Michael A. Brown, PMP Daniel Kraft JPMorgan Chase NewsGator @MikeAaronBrown @DanielKraft Produced by: Supported by:
  • 2.
    Key topics andtake-aways • What do we mean by „social‟ or „emergent‟ collaboration? • What are “social collaboration” or “emergent collaboration” systems? • Why do they work? • Why do emergent collaboration platforms help solve the problem? • Some critical success factors to consider SHARE The SharePoint Conference for Business Users @MikeAaronBrown @DanielKraft
  • 3.
    Think about howyou solve problems today Where should I dine Why? tonight? • Wisdom of the crowds What TV • Expertise from the source should I purchase? • Trust • Speed Which hotel has the best view? SHARE The SharePoint Conference for Business Users @MikeAaronBrown @DanielKraft
  • 4.
    The drive behindinternal social collaboration • An engaged workforce • Faster response + = • Effective collaboration • Better communications Concepts and power of The expertise and knowledge of External social software your internal workforce Social Enterprise SHARE The SharePoint Conference for Business Users
  • 5.
    Survival of theSocial Network of Hands Productivity4 Time4 @MikeAaronBrown @DanielKraft
  • 6.
    Survival of theSocial Network of Minds Network of Hands Productivity4 Time4 @MikeAaronBrown @DanielKraft
  • 7.
    Survival of theSocial Network of Hearts Network of Minds Network of Hands Productivity4 Time4 @MikeAaronBrown @DanielKraft
  • 8.
    Example: Financial Services 13% Product Development 2% Operations & Distribution 24% Marketing & Sales 26% Customer Services 5% Business Support Functions 70% SHARE The SharePoint Conference for Business Users Slide 8 @MikeAaronBrown @DanielKraft
  • 9.
    Let‘s have somefun 100m Professional Services 11.3m 100m Consumer Packaged Goods 7.7m 100m Financial Services 6.4m 100m Manufacturing 5.3m SHARE The SharePoint Conference for Business Users @MikeAaronBrown @DanielKraft
  • 10.
    Putting „social‟ intoperspective • “Collaboration” is nothing new • Volume of information grows exponentially • Access to that information becomes easier and cheaper • Systems move from transactional to„systems of engagement’ SHARE The SharePoint Conference for Business Users @MikeAaronBrown @DanielKraft
  • 11.
    Systems of recordbecoming systems of engagement * John Mancini – AIIM (Association for Information and Image Management) SHARE The SharePoint Conference for Business Users @MikeAaronBrown @DanielKraft
  • 12.
    What do wemean by „social‟ collaboration? • Social collaboration inside the company ≠ “Facebook for the Corporation!” • Instead, social collaboration IS: • New modes of communication • More real-time collaboration • Pull vs. Push („Subscribe to content‟) • Implicit and explicit knowledge – both content and content providers • Breaking down traditional silos within the corporation SHARE The SharePoint Conference for Business Users @MikeAaronBrown @DanielKraft
  • 13.
    Why have theseplatforms become so powerful? Challenges Opportunities • Globalization – business expansion, outsourcing, etc. • Collaboration or communication is more natural and fluid (conversation threads, micro-blogging, tagging • Mergers & Acquisitions impacting „corporate culture‟ content) and knowledge transfer • Access to knowledge is made easier through expert • Speed to market search, robust user profiles and communities of • The “consumerization of IT” – „power to the people‟ practice • Siloed business units • Silos break down as employees begin to collaborate with people they may never have met before • Knowledge retention issues • Employees become more engaged in helping one • Mobile work force another solve problems and innovate solutions • Mobile access to internal collaboration systems leverage the concepts of Facebook or Twitter in their simplicity and power (profiles, communities, activity streams, micro-blogging, etc.) SHARE The SharePoint Conference for Business Users @MikeAaronBrown @DanielKraft
  • 14.
    Some real worldexamples • Corporate recruiters come together to share requirements & candidates • Lines of business across the country share best practices, updates on new government regulations and rulings, and presentation materials • Software application users come together and help one another with problem-solving solutions, sample sites and information on product upgrades and features SHARE The SharePoint Conference for Business Users @MikeAaronBrown @DanielKraft
  • 15.
    Why are internalsocial platforms so powerful? • Internal social platforms break down silos quickly • They level the playing field, flatting traditional corporate hierarchies • “Expertise” bubbles up quickly • People feel engaged and connected, leading to better productivity and willingness to help solve a problem SHARE The SharePoint Conference for Business Users @MikeAaronBrown @DanielKraft
  • 16.
    Key takeaways • Internal social collaboration is not necessarily about creating “Facebook” for the company. It‟s more about: • Creating systems of engagement • Breaking down traditional silos and barriers to communication • Encouraging collaboration and communication • When considering an internal social collaboration platform: • Understand where the communication pain points are in your company • Ensure both bottom-up and top-down participation • Identify use cases or business processes that could be enhanced • Critical mass matters! Social for 20 is not like social for 200,000 SHARE The SharePoint Conference for Business Users @MikeAaronBrown @DanielKraft