Lloyds Pharmacy Research on Diabetes

Lloyds Pharmacy Research on Diabetes

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  Lloyds Diabetes Research A PresentationPrepared For: December 2016 SR/LB S16-300
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  2 A. Research Methodology B.Profile of Sample MAIN FINDINGS Table of Contents
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  3 A number ofquestions were placed on the Amárach Research November omnibus. The omnibus survey is a syndicated survey whereby clients can include questions within the survey. A total sample of 1,000 was achieved with quotas set on gender, age, social class and region to achieve a sample aligned with national population. Due to the high proliferation of the internet among the Irish population, the Amárach Research omnibus is completed fully online. A. Research Methodology
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  4 Sample Profile 49 17 46 28 62 51 22 54 27 36 19 28 2 16 18 26 Male Female 16-24 % Gender % Age % Social Class % Region % GroceryShopping 25-34 45-54 55+ ABC1F50+ C2DEF50- Mainly responsible The sample profile is nationally representative in terms of gender, age, region and social class. 98% of the sample have some responsibility for grocery shopping. (Base: All Respondents - 1000) 35-44 Dublin Munster Conn/ Ulster Rest of Leinster Jointly responsible Not responsible
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  5 45% 33% 22% Concerned about gettingDiabetes (Base: All Respondents 1,000) Yes No % Demographics for yes Gender Male Female Age 16-24 25-34 35-44 45-54 55+ 34 33 38 32 32 32 33 Region Dublin ROL Munster Conn/Ulster Social Class ABC1 C2DE 31 36 32 35 34 33 % % One third of the general population are concerned about getting diabetes. Concern is highest among those aged under 25. I don’t think about it
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  6 24% 54% 22% Knowledge ofDifference Between Type 1 and Type 2 Diabetes (Base: All Respondents 1,000) Yes No % Demographics for yes Gender Male Female Age 16-24 25-34 35-44 45-54 55+ 44 64 65 44 51 55 59 Region Dublin ROL Munster Conn/Ulster Social Class ABC1 C2DE 54 55 51 59 57 52 % % Just over half (54%) claim to know the difference between type one and type two diabetes. Males and those aged 25 to 34 are least likely to know the difference. Unsure
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  7 Prevention and CureBeliefs around Diabetes Male Female 16-24 25-34 35-44 45-54 55+ 59 69 64 51 62 70 72 Prevented Dub ROL Munst er Conn ABC1F 50+ C2DEF 50- 60 68 61 67 65 62 Male Female 16-24 25-34 35-44 45-54 55+ 38 43 33 34 47 40 47 Dub ROL Munst er Conn ABC1F 50+ C2DEF 50- 41 43 38 39 45 37 7% 64% 29% 23% 40% 37% Cured Demographics for Yes Demographics for Yes YesYes No No % % (Base: All Respondents 1,000) Just over 6 in 10 (64%) believe that diabetes can be prevented, while 4 in 10 believe it can be cured. Don’t know Don’t know
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  8 18% 82% Consumption of ConfectionarySnacks (Base: All Respondents 1,000) Yes No % Demographics for yes Gender Male Female Age 16-24 25-34 35-44 45-54 55+ 80 85 90 82 87 79 77 Region Dublin ROL Munster Conn/Ulster Social Class ABC1 C2DE 82 84 82 82 82 83 % % 8 in 10 (82%) consume confectionary snacks. Females consume more than males while those aged under 25 have the highest consumption levels.
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  9 How Often arePeople Eating Snacks and Eating (Base: All who consume snacks: 825) 11 26 41 14 8 2 – 3 times a day % Once a day Couple of times a week Less often Of those who consume snacks, 37% consume them at least once a day, with a weekly average of 6 overall. Highest Amongst: 2-3 times daily ─ 15-24 year olds – 23% ─ Singletons – 18% ─ Unemployed – 16% Once a week Weekly Average 6
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  10 What Snacks arePeople Eating? The most popular confectionary snacks that people are eating include chocolate bars and biscuits. % 76 68 55 43 34 29 13 Chocolate bars Biscuits Crisps Cakes Ice-cream Jellies/hard boiled sweets Protein or energy bars (Base: All who consume snacks: 825)
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  11 50% 20% 30% Knowledge of RecommendedDaily Sugar Intake for Adults (Base: All Respondents 1,000) Yes No % Gender Male Female Age 16-24 25-34 35-44 45-54 55+ 19 21 36 20 23 15 12 Region Dublin ROL Munster Conn/Ulster Social Class ABC1 C2DE 24 22 19 15 22 19 % % Only one fifth of respondents claim to know the recommended daily sugar intake for adults. Knowledge is highest among the younger age cohorts. Unsure Adults Demographics
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  12 Gender Male Female Age 16-24 25-34 35-44 45-54 55+ 54% 13% 33% Knowledge of RecommendedDaily Sugar Intake for Children (Base: All Respondents 1,000) Yes No Children % Demographics 13 13 19 14 18 11 7 Region Dublin ROL Munster Conn/Ulster Social Class ABC1 C2DE 14 15 13 12 15 12 % % Approximately one in ten (13%) claim to know the recommended daily sugar intake for children. Unsure
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  13 59% 41% Monitor Sugar Intake (Base:All Respondents) Yes No All Adults % 4 in 10 adults monitor their sugar intake, while almost half (47%) of parents monitor their child's sugar intake. 53% 47% Yes No Children's intake % (N=1,000) (N=Parents: 600)
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  14 Wine Beer Fizzy drinks (cokeetc.) Spirits (Vodka/Gin/Whiskey etc.) Flavoured water Energy drinks Sports drinks Lemonade Alco-pops None of the above Drinks Consumption (Base: All Respondents 1,000) The most commonly consumed sugary drinks are wine and beer. One in ten claim to not drink any of the drinks listed above. % 47 46 40 37 23 17 15 14 6 10
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  15 Frequency of DrinkConsumption (Base: All who consume sugary drinks – 903) 6 12 36 26 19 1 More than once a day % Of those who consumer sugary drinks, almost one fifth (18%) consume them at least once every day. Every day 2 – 3 times a week Once a week Less frequently I try to avoid them Weekly Average 3
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  16 Checking Sugar ContentBefore Purchase (Base: All Respondents 1,000) 14 40 23 23 Yes, all of the time % Sometimes Rarely Never Almost one fifth (23%) never check the sugar content before purchasing food or beverages. This is most common among those aged 25-34 and males. Highest Amongst: Never ─ 25s-34s – 30% ─ Males – 27% ─ Unemployed – 28% ─ Student – 28%
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  17 29% 71% Influence of WarningLabels on Purchasing Sugary Food and Drinks (Base: All Respondents 1,000) Yes No % Demographics for yes Gender Male Female Age 16-24 25-34 35-44 45-54 55+ 67 75 74 62 70 76 75 Region Dublin ROL Munster Conn/Ulster Social Class ABC1 C2DE 68 74 70 73 76 67 % % 7 in 10 (71%) are influenced by warning labels when purchasing sugary food and drinks. Those from an ABC1 social class are more likely to be influenced by these warning labels than those from a C2DE background.