Uploaded byAnnie Laurie Malarkey
Local SEO
This document provides tips for improving local SEO. It discusses setting up a Google+ business page with proper categories, name, address and phone number. It also recommends listing the business on various local directories and third party sites to build citations. Finally, it emphasizes getting reviews from customers to showcase in Google search results. The overall message is that local SEO involves optimizing online listings and profiles to match the physical business location and build trust through citations and reviews.
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Local SEO
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- 2. How to Rockin Local Google Search Results 2 1. Intro to local SEO 2. G+ business page 3. List your business 4. References on 3rd party websites and blogs 5. Reviews and ratings
- 3. Why is LocalSEO Important? 3 Local search substitutes yellow pages 43% of total Google searches are local 50% of mobile queries have local intent 15-20% of all searches are mobile • Prediction: in 2015 mobile search will surpass desktop search
- 4. On a Desktop 4 Googletries to understand the intent Google knows where you are according to your computer’s IP address
- 5. On a Mobile 5 Googleknows where you are according to your mobile device’s GPRS
- 6. When is LocalSEO Relevant? 6 You have a business name You have a local phone number matching your city’s location You have a dedicated physical business address You are doing face-to-face business with your customers COMPETITIVE ADVANTAGE WHEN DONE RIGHT
- 7. Attributes of LocalSEO 7 NAP • Name • Address • Phone Number • (Website) 1) Categorization 2) Listings 3) Reviews & Ratings Consistency
- 8. How Does GoogleDo It?
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- 10. 4 Tips toImprove your Local SEO
- 11. Tip No.1 11 Create aGoogle+ business page
- 12. Tip No.1 12 Who hasa Google+ Business page?
- 13. Google+ Local BusinessPage 13 Open a Google plus local business page Use proper category associations Physical Address in city of search • Business name • Address • Phone number (including local area code) • Website
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- 17. Verify your LocalG+ Page 17
- 18. Enforcing Geo Indicators 18 •Link on your G+ local page to your website • Use full address as used on G+ and on your website • Include in your SEO <title> tag the geo location
- 19. Tip No.2 19 List yourBusiness
- 20. Listings 20 Listings arethe key component of the ranking algorithms for local results Build consistent structured lists from authoritative, trustworthy and industry- relevant sources • Business name • Address • Phone number • Website Don’t spam – only submit relevant listings
- 21. List your Business 21 Data aggregators Local search engines E.g. yelp, Foursquare Locally focused directories E.g. Yahoo’s regional directory Industry-focused directories E.g. london-eating.co.uk
- 22. Managing your Listings 22 Setup a sheet with your business details keeping it consistent across the board Do not create more than one listing for each business directory Clean up duplicate listings and fix the citation data – important!
- 23. Tip No.3 23 References in3rd Party Sites & Blogs
- 24. References 24 Local blogs Local newspapers Local TV sites Regional portals
- 25. Leverage your CompetitorsListings 25 Find out where your competitors are listed Type the following into Google search – Bob’s bakery “31st street” –site:bobs-bakery.com Check out citations/listings of your competitors by using tools e.g. whitespark.ca brightlocal.com/seo-tools/citation-tracker/
- 26. Tip No.4 26 Get reviewsfor your business
- 27. Keyword Research –Step By Step 27 Encourage your customers to write reviews Diverse review profile Industry-specific reviews Important: Review your reviews!!!
- 28. G+ Reviews 28 Reviewscan be displayed in the Search Result Page
- 29. Further Resources toRead 29 http://moz.com/learn/local/ http://moz.com/local-search-ranking-factors http://moz.com/blog/finding-and-building-citations-like-an-agency
Editor's Notes
- #4 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #5 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #6 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #7 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #8 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #10 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #12 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #13 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #14 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #15 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #16 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #17 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #18 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #19 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #20 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #21 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #22 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #23 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #24 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #25 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #26 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #27 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #28 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #29 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day
- #30 Time 60 seconds - What we have built is really big - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012 - Adding 1mm new users each month - Largest mobile platform - Already have more than 5mm app installations since launching App Market in October - More than half a million premium subscriptions - Our users add nearly 1TB of data each day