Lorde pure heroine

Lorde pure heroine

• 2.
  She is shownwith a direct address, looking straight at the camera which makes it seem like she's interacting with the audience. She has pale skin and black lipstick and clothes and this creates a representation of her personality as a bit mysterious and out of the ordinary. A reverse block colour scheme is used and this makes all of the key information stand out such as her name, the album name and the dates of her tours. Sans serif font is used to keep the advert simple yet effective. The picture of her face is positioned right in the middle of the advert to grab the audiences attention and familiarize themselves with her appearance as they may recognise her from a different poster, offTV or from an album cover and be interested in the tour or like the look of her and the tour and therefore investigate more. The dark theme of this advert also links to the title of the album 'pure heroine' as heroine is a drug which can make people go through a metaphorical 'dark time' in their life and the music on this album could be about a dark time in her life.This gives the audience an insight as to the sort of tone and lyrics of her music.