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LUNCHBOX
The document discusses the development of a lunch delivery service called Lunchbox Network. It begins by framing the problem of providing healthy homemade meals to busy city residents. Potential solutions like hiring food delivery are proposed. The project plan involves identifying users' needs, finding potential cooks, planning delivery logistics, and designing an interface. The team is introduced. Secondary research on existing meal services is presented. Challenges around food handling and trust are discussed. User interviews provide insights into time management, trust, lunch habits, and preferences for convenience and health. An app concept and prototype are created to connect cooks and eaters through a trusted platform.
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LUNCHBOX
- 1. chiara dall’olio -ilkim er - mayra lópez - sherine zein - chenghuai zhou Lunchbox Network
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- 3. Cities for CitizensISSUE framing the issue 1. What do you want to solve? We want to provide healthy homemade food for busy people in the city 2. Design question How may we provide healthy homemade food for busy people in cities? 3. Impact Allow people to save time and be healthy at the same time 4. Possible solutions Since people don’t have time, they can hire a service of food delivery that will provide them healthy lunch everyday 5. Constraints Food handling regulations / quality and trustworthiness of all the actors of the system.
- 4. How may wegenerate a trustworthy healthy food delivery service in cities?
- 5. Cities for CitizensPROJECT PLAN 1. Identify potential users and their needs METHODOLOGY 2. Find potential cooks and their requirements Food provision 3. Plan strategy for delivery service 4. Design interface for agents to contact each other
- 6. Cities for CitizensTEAM Mayra López Chiara Dall’OlioSherine Zein Ilkim Er Chenghuai Zhou
- 7. Cities for CitizensSECONDARY RESEARCH informal indian tiffin system that has endured for a long time in India and is available for the indians in Barcelona and other parts of the world. daily lunch services la colmena que dice sí support to local food producers and cooks by purchasing products in a specified pick-up location
- 8. CHALLENGESCities for Citizens FOODBOWL IS A LUNCH SYSTEM IN BARCELONA Lunch box is delivered to you at an agreed time between 12.00 and 14.00. The delivery zone includes el World Trade Center / Moll de Barcelona (08039), la avenida del Paralelo, el Raval (08001), el Gótic (08002) y El Poble Sec (08004). MENU & PRICE 1. VIETNAMESE-STYLE CURRY (VEGETARIAN 4€ / TOFU 4€ / CHICKEN 5€) With vegetables, coconut milk, lemongrass, curry and five-spice powder, fish or mushroom sauce, sesame oil, palm sugar and lime juice 2. INDIAN FRESH MINT AND CORIANDER CURRY (VEGETARIAN 4€ / CHICKEN 5€) With vegetables, coconut milk and Indian spice blend 3. BABA GHANOUSH: GRILLED AUBERGINE CAVIAR WITH SESAME CREAM, FETA CHEESE, MINT, GARLIC AND LEMON (VEGETARIAN 4€ / SAUTEED CHICKEN IN ZAATAR (SYRIAN THYME) AND LEMON 5€) SECONDARY RESEARCH
- 9. CHALLENGESCities for CitizensEXISTING SYSTEMSCHALLENGESCities for Citizens EXISTING SYSTEMS My Fit Lunchbox is a system in Perth, Austrilia using only healthy whole food. My Fit Lunch- box’s way is to use only wholefoods ingredients and the healthiest of cooking methods, creating what is more popularly referred to as “clean eating” meals. We prepare your meals in the morning and deliver to you fresh (not frozen) that same day. In our meals there is nothing artificial, no thickeners, no added sugar, no preservatives & no trans fats.
- 10. • Hamburger: 5€ •Sandwich: 4 € • Breakfast in university bar: 4 € • Lunch in cheap restaurant: 7 - 12 € • Lunch in university bar: 5 - 7 € • Dinner: 20 - 30 € • Weekly grocery shopping: 40 - 50 €The average monthly expenditure in food ranges between 250 y 350 €. Cities for Citizens DATA: EXPENDITURE food expenditure (average amount spent in food) source : uab.cat
- 11. Cities for CitizensWHAT IS HAPPENING ALREADY? Cheap Eats (1-15 euro) Mid Range (20-60 euro) Fine Ding (60 euro+) Out of 7251 restaurants, 5,475 are mid-range restaurants Cheap Eats Mapping in Barcelona restaurant expenditure (price of a meal in barcelona) source : tripadvisor barcelona 75% 12.5% 12.5%
- 12. Cities for CitizensWHAT IS HAPPENING ALREADY? context analysis source : twitter hotword barcelona
- 13. Cities for CitizensINTERVIEW #1 NAME: Lucia AGE: 51 NATIONALITY: Italian PROFESSION: Teacher – Retired HOUSEHOLD: she lives in her hometown with her husband. She has one son, who lives in another country. potential cook 1. Do you like cooking? Yes, I like to cook for my family and friends. When I was working, I had few time to cook, but now I like to invite friends for lunch/dinner in my house. During the week I prepare simple dishes, since I eat alone at lunch and in the evening I like to have a light dinner. 2. Where do you buy your food? I use to buy in the supermarket, but for fresh food (meat, fish, eggs, vegetables, cheese,etc.) I prefer to go to specific shops because I know the provenience of the food. I prefer 0 km fresh food. 3. Would you like to have an extra income/part time job? I don’t like staying at home all day, so I always have different activities to do (gym, theatre, charity association, etc.). I would like to have an extra income, but I would like something flexible and working at least 3-4 hours per day. 4. Which is your relation with ICT? I regulary use my Smartphone to communicate with my family and friends and every day I use internet with my Tablet to check my mail, the news, the weather, activities (cinema, etc.) or curiosities. ICT has changed my life in various aspects, one is that now I find inspiration for cooking searching in the web (before I used to buy cuisine magazines).
- 14. Cities for Citizens user NAME:Tanuj AGE: 24 NATIONALITY: Indian PROFESSION: Architect HOUSEHOLD: lives in Barcelona in a shared flat 1. What is your main motivation to use the lunchbox service? Convenience because I save up a lot of time, effort and money. 2. How did you get to know about it? Through a colleague because his relatives stay in Barcelona for a longer time and knew about it before. 3. Do you think the service could be improved? How? In terms of non-veg meals there could be different varieties of meat. Delivery works well, temperature is good: always hot and fresh. 4. Do you think a digital interface could help the functioning of the general system? Yes, changes on schedule could be updated directly on the system instead of having to call the manager directly. These exchanges can cause confusion sometimes.
- 15. Cities for CitizensINTERVIEW #3 potential user NAME: Juan AGE: 25 NATIONALITY: Spanish PROFESSION: Architecture student at ETSAV + intern in an office in Gothic/Barcelona HOUSEHOLD: lives in Barcelona in a shared flat 1. Where do you have your lunch ? It depends, I try to have my lunch at home if I have enough time to travel 45 mins one way. Otherwise I have lunch at uni- versity cafeteria or if I am at work at a restaurant around. 2. How is the quality/price of food at your cafeteria? Or the restaurants around your work? The food is not that bad but for this quality it is too expensive. Around work there are touristic ones and also cheap ones, you can find different types. But it is expensive to eat everyday. 3. Do you ever prepare your own lunch to bring with you ? Not now but i would like to. Because I dont have enough time to go buy the ingredients and the cook for lunch. 4. Would you like to have a lunch service from a house ? Yes, I would like to have homemade food to eat outside if it is not really expensive and trustable.
- 16. Cities for CitizensUSERS audience COOKS EATERS - Little available time to cook or exercise - Looking for fast and easy solution to access daily meals - Far from home during lunch time - Available time to cook for extra meals - Looking for an additional income - Posibility of planning ahead of time local food producer delivery person
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- 18. Cities for Citizens findingthemes lunch time healthy food trusttime management convenience
- 19. Cities for CitizensINSIGHTS 1. Time Management Eaters are generally busy people that lack time to cook The time required to prepare a lunchbox includes: buying fresh food from different shops, cooking the food, packing it, bringing the lunch to the workplace and finally cleaning the lunch container.
- 20. Cities for CitizensINSIGHTS 2. Trust People prefer services that have been recommended by friends or colleagues People like services that are labeled by trusted institutions
- 21. Cities for CitizensINSIGHTS 3. Lunch Time People want to take advantage of their free time, they want to avoid queues In city life, people would like to go home for lunch / prepare but they don’t have time
- 22. Cities for CitizensINSIGHTS 4. Convenience People prefer food options that allow flexibility A lunchbox gives the possibility of eating anywhere at any time To eat in a group at a restaurant there has to be concensus about the place
- 23. Cities for CitizensINSIGHTS 5. Healthy Food Menu contents don’t matter as long as the dishes are healthy People who have allergies, intolerances or diets can have a personalized service
- 24. Cities for CitizensFRAMEWORKS Wakes up at 7 a.m Prepares her older child for kindergarten Spends time with the baby PREPARES LUNCH FOR HERSELF AND THE BABY Sleep the baby, and read some- thing Go outside with the baby for a walk Pick her child up from the kinder- garten Comes home with children and prepare the dinner Makes children sleep around 9 pm Spend some time alone with TV and computer Sleeps at around 10pm journey map cook
- 25. Cities for CitizensFRAMEWORKS journey map eater Wakes up at 8 a.m Has a quick breakfast and leave home Arrives at university around 10 am Has class until 2pm AT 2PM GOES FOR LUNCH TO A RESTAU- RANT AROUND OR SKIPS WITH A SANDWICH Leaves uni around 9 pm Arrives home at 10 pm Has a quick dinner or shares dinner with flatmates (no time to cook) Start working for the day after Sleeps at 1-2 am
- 26. Cities for CitizensFRAMEWORKS Relational Map potential cooks eaters local food producers delivery
- 27. Cities for CitizensPROTOTYPE app concept + prototype trustworthy healthy food delivery service in cities platform of exchange
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- 29. Cities for CitizensAPP lunchbox app log in scroll the menu
- 30. Cities for CitizensAPP lunchbox app choose your meal visualize details order your lunch!
- 31. Cities for CitizensPACKAGING THE LUNCHBOX REQUIREMENTS: - Sticker on each lunchbox - Package should be microwaveable and dis- posable - The lunchbox should include plastic cutlery - Drinks are not included - Dish should be as fresh as possible
- 32. Cities for CitizensSTORYBOARD- EATER 1. Eater chooses lunchbox 2. Eater gets a notification eater Olivia browses on the app 24 hours before to chose lunchbox and time of delivery for next day. Olivia receives a notification in the morning that specifies the time of delivery for the day’s lunchbox. She can sleep more time because she doesn’t have to cook.
- 33. Cities for CitizensSTORYBOARD- EATER 3. Eater goes to school / work 4. Eater gets food delivered Olivia goes to school without worrying about carrying a tupperware. Olivia receives her lunchbox deliv- ered to the door of her school, at the time she specified on the app.
- 34. Cities for CitizensSTORYBOARD- COOK 1. Cook add a menu 2. Get ingredients cook Sherine proposes a menu and quantity of lunchboxes on the app. Then she receives eaters’ requests. Sherine goes to the grocery store to get the ingredients for the lunchbox’ meals.
- 35. Cities for CitizensSTORYBOARD- COOK 3. Cook 4. Package Sherine cooks meals at home before leaving to school so the food will be fresh for the eaters. Sherine packs the meals in the predetermined packaging, adding sticker of ‘The lunchbox’. The delivery service takes the packaged meals to deliver them.
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