The ShiftAlliance methodology is founded on three principles: the need for new business support strategies, the opportunity for collaborative value creation, and the importance of continuous change throughout the entire business model. It emphasizes fostering a 'people-centered' change process, seeking meaningful value for stakeholders, and optimizing business practices by considering the holistic business framework. The approach is designed to help companies thrive in a shifting economic landscape by leveraging distributed expertise and crowd-sourced ideas.