The song "Rude" by MAGIC! is about a man who asks his girlfriend's father for permission to marry her but is met with refusal. The lyrics describe the man racing to his girlfriend's house to propose, but her father says he will never give his blessing. Throughout the song, the man insists that he will marry her anyway and that they will be a family, questioning why her father has to be so rude. The music video depicts their relationship and eventual marriage, finding happiness despite her father's disapproval.