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MAGNA DIGITAL MARKETING
- 1. MAGNA MARKETING More About Digital Marketing www.magnamarketing.rf.gd 1
- 2. Table of Contents Index……………………………………………………………………………………….2 Introduction to Digital Marketing………………………………………………………...3 Why Digital Marketing……………………………………………………………………4 . Benefits of Digital Marketing…………………………………………………………….6 Why choose Magna Marketing……………………………………………………………8 Conclusion ………………………………………………………………………………...9 2
- 3. INTRODUCTION TO DIGITAL MARKETING Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them. So, how is digital marketing different from traditional marketing? The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were not employed for advertising. Traditional marketing policies had limited customer reachability and scope of driving customers’ buying behavior. Digital marketing achieves targets of marketing a business through different online channels. 3
- 4. WHY DIGITAL MARKETING ? Differences between Digital marketing and Traditional marketing is given in the following table Traditional Marketing Digital Marketing Communication is unidirectional. Means, a business communicates about its products or services with a group of people. Communication is bidirectional. The customer also can ask queries or make suggestions about the business products and services. Medium of communication is generally phone calls, letters, and Emails. Medium of communication is mostly through social media websites, chat, and Email. Campaigning takes more time for designing, preparing, and launching. There is always a fast way to develop an online campaign and carry out changes along its development. With digital tools, campaigning is easier. It is carried out for a specific audience throughout from generating campaign ideas up to selling a product or a service. The content is available for general public. It is then made to reach the specific audience by employing search engine techniques. It is conventional way of marketing; best for reaching local audience. It is best for reaching a global audience. 4
- 5. It is difficult to measure the effectiveness of a campaign. It is easier to measure the effectiveness of a campaign through analytics. Social Media Marketing Social Media Marketing is the manner of generating website traffic or attracting viewers and customers through social networking websites such as Facebook, Pinterest, LinkedIn, Twitter, and so on. Social media marketing is a subset of digital marketing. All social networking websites support sharing of content, but all are not necessarily employed for digital marketing. While Facebook emphasizes on personal sharing, Twitter emphasizes on tweeting short messages about ones’ opinions or reactions, and LinkedIn goes for professional networking, Pinterest motivates to market one’s ideas and online businesses. Principle of Social Media Marketing Social media grew up as the most popular outcome of the Internet as people around the world like to communicate and share their special moments, problems, ideas, and suggestions with others. They also like to learn about a place worth visiting, a new 5
- 6. craft projects, recipes, or a new language. Social media websites enable you to share content of your choice with right audience at your convenience. This popularity of social media has inspired the business minds around the world with the idea of small online businesses. One can open a store in Amazon, eBay, or any other custom platforms such as Shopify or Etsy. But the main challenge is finding the customers. There are ways like search results in Google, Bing or in any other search engine. But for a new business with established competitors, it takes a long time to get a high rank in the search results. Social networking websites are a great solution to this challenge. The basic technique here is to share engaging posts and the right content created for the desired audience. Then the audience helps by sharing the content further, which in turn reaches further. Hence there is another option of advertising the product, services, or ideas on the social networking websites where there is less degree of competition. Digital Marketing Benefits: 1. Global online reach and visibility 2. Effective targeting 3. Increases results of offline marketing tactics 4. Cost 5. Variety in digital marketing strategies 6. Multiple content types 7. Increased engagement 8. Speed 9. Analytics and optimization 6
- 7. 10. Easy to start Our Services As a digital marketing company in Trivandrum,we offer a wide range of services to help businesses increase their online presence and reach their target audience. Here are some of the services we offer: ● Search Engine Optimization (SEO) – We optimize your website to rank higher in search engine results pages (SERPs) and also drive more organic traffic to your site. 7
- 8. ● Pay-Per-Click (PPC) Advertising – Our team creates and manages targeted PPC campaigns to increase website traffic, lead generation, and sales. ● Social Media Marketing – We develop and implement social media strategies that increase brand awareness, engagement, and also drive traffic to your website. ● Content Marketing – We create engaging content that resonates with your audience, and also promotes your brand and products/services. Why Choose Magna Marketing? Here are some reasons why you should choose our company: ● Expertise – Our team has years of experience in digital marketing, and we stay up-to-date with the latest trends and best practices. ● Customization – We create customized digital marketing strategies that are tailored to your business needs and goals. ● Transparency – We provide regular reports and updates on the performance of our campaigns, so you can see the results for yourself. 8
- 9. ● Communication – We believe in open and transparent communication with our clients, so you can always reach us when you need us. ● Results – Our goal is to deliver measurable results that help your business grow and succeed in the digital world. http://magnamarketing.rf.gd/digital-marketing-services/ CONCLUSION The study started with the aim to analyze the different issues related to digital marketing. Based on the discussion it has been found that in the case of digital marketing the most important aspect is to connect with the users. The ladder of engagement has shown the approaches to attach with the customers. The study has also revealed that in order to utilize digital marketing in an effective way, the companies are required to design an effective platform.. The current trends in digital marketing have also been discussed in the study. It has shown that in the current context, it has become important to integrate all the systems with that of the digital platform. Importance of choosing our company and key benefits also discussed.The transition of newspaper from the printed version to the online version has exemplified the current trends of the digitalisation. 9