Osama Ashfaq
Alcatel-Lucent
Introduction
Did Engineering from NUST is 2003
Worked for NESCOM
Worked at LUMS
Did MBA from LUMS
Worked with Unilever
Student Consultancy with Cisco
Headed Alcatel-Lucent Enterprise Unit – Pak / Afg
Currently Heading ALU Mobilink Account
What is Business Mathematics?
Business mathematics is mathematics
used by commercial enterprises to
record and manage business operations.
Mathematics typically used in
commerce includes, elementary
arithmetic such as fractions, decimals
and percentages, elementary algebra,
statistics and probability.
Some cases more advanced mathematics
such as calculus, matrix algebra and
linear programming are also used.
COMMAND CONTROL
How is it used?
It is about giving a direction
and leading your enterprise to
success.
It is about the future
It is about controlling your
enterprise and keeping it in
limits to make it a success.
It is about the Present.
BUSINESS DOMAINS
Finance
Accounting
Marketing
Sales
Procurement
Strategy
Planning
Operations
Production
Logistics and Supply Chain
Finance (Management of Money)
Debt and Financing Mgmt(Debt
(Long / Short), Bonds, Term
Papers, Shares, Equity)
Investment Mgmt (Financial
Investments, Asset Investment,
Strategic Investments)
Leasing / Insurance Mgmt
Financial Business Planning (NPV,
IRR, WACC, Financial Ratios)
Accounting (Keeping Track)
External Reporting (Balance Sheets,
Income Statements, Cash Flows)
Internal Reporting (Monthly, Qtrly
Reports)
Book Keeping / Transaction
Recording
Asset Valuation / Depreciation /
Amortization
Management of Taxes and
Governmental Liabilities
Marketing (Developing and Promoting
Products)
Consumer / Business Behaviors,
Segmentation and Profiling
Channel Design, Channel Mix
and Channel Value Proposition
Price Elasticity, Demand & Sales
Forecasting
Concept Testing & Test
Marketing for Product and SKU
launches
Brand & Advertisement Research
Sales (Art of Selling)
Evaluating Sales ROI
Statistical Analysis of Territory /
Verticals to evaluate focus areas.
Evaluating Channels of Delivery
(Retail, Direct, VAD, Telesales,
Online)
Sales Promotions / Evaluation of
Sales Promotions
Sales Team Planning / Incentive
Plans
Customer Churn Control
Procurement (Best, Cheapest, Fastest)
Benchmarking, Cost Targets, TCO
Vendor Scorecards / Selection
Processes
Procurement Process / Tendering
Process
Cost – Benefit Analysis, Cost – Utility
Analysis
Evaluation of Consolidated Buying vs
Decentralized Buying vs Outsourcing
Fraud Detection
Supply Chain / Logistics (Moving Stuff)
Logistical Trade offs in the Supply
Chain (Optimized Paths) – Network
Diagrams
Demand Planning and Forecasting
(Through out the Chain)
Inventory Planning (Raw, WIP,
Finished Goods)
Cash Flow Planning
Strategic Decision: Make / Buy, Where
to make, Competitor Benchmarking,
Size and Paths of the Supply Cycle
Planning and Decision Making (Art of
Action)
Budgeting
Forecasting (Covariance, Correlation, Regression)
Decision Analysis (Decision Trees, Stochastic
Ordering / Dominance)
Linear Programming / Optimization / Multi Criteria
Evaluation / Design
Risk Analysis (Composite Risk Index)
Operations / Production Management
(Engine of the Business
Lean Manufacturing / Processes
(Muda (Waste), Mura
(Unevenness) & Muri
(Overburden)
Total Quality Management /
Kaizen
Six Sigma (99.99966% defect
Free), Statistical Process Control
Project Management
Services Management
Economics (Using Scarce Resources)
Demand / Production
Optimization
Price elasticity estimations, and
choosing the optimum pricing
method.
Capital Investment decisions
OSAMA ASHFAQ
ALCATEL-LUCENT

Majupakistan guesttalkonbusinessmath-130126162255-phpapp02

  • 1.
  • 2.
    Introduction Did Engineering fromNUST is 2003 Worked for NESCOM Worked at LUMS Did MBA from LUMS Worked with Unilever Student Consultancy with Cisco Headed Alcatel-Lucent Enterprise Unit – Pak / Afg Currently Heading ALU Mobilink Account
  • 3.
    What is BusinessMathematics? Business mathematics is mathematics used by commercial enterprises to record and manage business operations. Mathematics typically used in commerce includes, elementary arithmetic such as fractions, decimals and percentages, elementary algebra, statistics and probability. Some cases more advanced mathematics such as calculus, matrix algebra and linear programming are also used.
  • 4.
    COMMAND CONTROL How isit used? It is about giving a direction and leading your enterprise to success. It is about the future It is about controlling your enterprise and keeping it in limits to make it a success. It is about the Present.
  • 5.
  • 6.
    Finance (Management ofMoney) Debt and Financing Mgmt(Debt (Long / Short), Bonds, Term Papers, Shares, Equity) Investment Mgmt (Financial Investments, Asset Investment, Strategic Investments) Leasing / Insurance Mgmt Financial Business Planning (NPV, IRR, WACC, Financial Ratios)
  • 7.
    Accounting (Keeping Track) ExternalReporting (Balance Sheets, Income Statements, Cash Flows) Internal Reporting (Monthly, Qtrly Reports) Book Keeping / Transaction Recording Asset Valuation / Depreciation / Amortization Management of Taxes and Governmental Liabilities
  • 8.
    Marketing (Developing andPromoting Products) Consumer / Business Behaviors, Segmentation and Profiling Channel Design, Channel Mix and Channel Value Proposition Price Elasticity, Demand & Sales Forecasting Concept Testing & Test Marketing for Product and SKU launches Brand & Advertisement Research
  • 9.
    Sales (Art ofSelling) Evaluating Sales ROI Statistical Analysis of Territory / Verticals to evaluate focus areas. Evaluating Channels of Delivery (Retail, Direct, VAD, Telesales, Online) Sales Promotions / Evaluation of Sales Promotions Sales Team Planning / Incentive Plans Customer Churn Control
  • 10.
    Procurement (Best, Cheapest,Fastest) Benchmarking, Cost Targets, TCO Vendor Scorecards / Selection Processes Procurement Process / Tendering Process Cost – Benefit Analysis, Cost – Utility Analysis Evaluation of Consolidated Buying vs Decentralized Buying vs Outsourcing Fraud Detection
  • 11.
    Supply Chain /Logistics (Moving Stuff) Logistical Trade offs in the Supply Chain (Optimized Paths) – Network Diagrams Demand Planning and Forecasting (Through out the Chain) Inventory Planning (Raw, WIP, Finished Goods) Cash Flow Planning Strategic Decision: Make / Buy, Where to make, Competitor Benchmarking, Size and Paths of the Supply Cycle
  • 12.
    Planning and DecisionMaking (Art of Action) Budgeting Forecasting (Covariance, Correlation, Regression) Decision Analysis (Decision Trees, Stochastic Ordering / Dominance) Linear Programming / Optimization / Multi Criteria Evaluation / Design Risk Analysis (Composite Risk Index)
  • 13.
    Operations / ProductionManagement (Engine of the Business Lean Manufacturing / Processes (Muda (Waste), Mura (Unevenness) & Muri (Overburden) Total Quality Management / Kaizen Six Sigma (99.99966% defect Free), Statistical Process Control Project Management Services Management
  • 14.
    Economics (Using ScarceResources) Demand / Production Optimization Price elasticity estimations, and choosing the optimum pricing method. Capital Investment decisions
  • 15.

Editor's Notes

  • #9 Channel Mix: Decision Trees.
  • #11 Cost – Benefit: Where the Monetary Advantage of the Benefit is known. Cost – Utility: Where Utility Monetary value is not know but utility rating can be given for