The "Make in India Initiative"

STEP OF THE LION
“Because at the end of the day,
Dragons and Eagles
don’t rule the jungle”
MAKE IN INDIA
AJSH & Co.
Chartered Accountants
www.ajsh.in
Mercurius Advisory Services
www.mas.net.in

 After the Jan Dhan Yojna, PM Narendra Modi,
in his I-Day speech launched a new scheme to
boost the manufacturing sector and foreign
investors with an invitation to the world with
“come, make in India”. Thus initiating Make in
India & “Zero Defect; Zero Effect policies.
 Logo is striding lion made of cogs that
symbolize strength & manufacturing, different
lions made of different things to symbolize
different sectors, dsigned by the agency Wieden
& Kennedy.

Key Elements:
 25 sectors to work on initially
 24 manufacturing cities identified
 10% subsidy on production of equipments
of pollution control, reducing energy
consumption & water conservation
 To speed up the decisions
 Time bound resolving of issues within 48
hours; unaddressed queries to go to DIPP
secy, & to be resolved within 24 hours.
 A digital campaign just like “ Incredible
India to go global.
 Inclusion of all states to mobilize the
policy, ministries and local bodies
The backend is an agency called „Invest India‟, which is a joint venture between industry
chamber FICCI (Federation of Indian Chambers of Commerce and Industry: 51%
equity), the central government‟s DIPP (Department of Industrial Promotion and Policy:
35% Equity), and state governments, each of whom hold 0.5% equity
AJSH & Co.

FROM AUTOMOBILES TO AGRO-PRODUCTS
FROM HARDWARE TO SOFTWARE
FROM SATELLITE TO SUBMARINES
FROM TELEVISIONS TO TELECOM
FROM PHARMA TO BIOTECH
FROM PAPER TO POWER PLANTS
FROM ROADS TO BRIDGES
FROM HOUSES TO SMART CITIES
FROM FRIENDSHIPS TO PARTNERSHIPS
FROM PROFIT TO PROGRESS
WHATEVER YOU WANT TO MAKE : MAKE IN
INDIA
“”
AJSH & Co.

Key points of the speech:
 Need to boost investor sentiment
 “First Develop India ” vs. “ Foreign Direct
Investment”
 “Corporate government responsibility” for
effective governance
 Boost manufacturing to help growth of the
middle class and create jobs
 Develop a growth oriented environment to
enhance ease of doing business
 “3D” outlook : Democracy, demography and
demand
 Channelise India‟s rich demographic
dividend for competitive advantage
 Train man power in an industry-aligned
fashion
 Implement “Digital India” for an informed
citizenry
 “Look East and Link West” approach
 Integrated clusters with roads, rails, airports
and associated infrastructure
 State and Centre coordination for export
promotion
Launched by:
PM Shri Narendra Modi
Launched with:
Ministers , High-ranking
Bureaucrats, Business
leaders and International
Dignitaries
What was launched:
Make in India website,
logo and brochures
Over 3000
companies
from 30
countries
attended the
event
AJSH & Co.

 Sustainability - Short, Medium & Long Term
 Principle of Co-Existence with Nature
 Innovations and Creativity
 Gainful Productive Employment
 Dignity of Labour & Equality
 Self Reliance, Sovereignty & Leadership
 Export Surplus Nation
AJSH & Co.

 FDI Means First Development Of India
 125000 New Jobs Born In One Year
 Industry and government to work together
 Global company start business in India
 High-Tech Technology Comes To India
 Small Industry Play Big Roll
Assistance to Foreign
Investors
from the time of their
arrival in the country to
the time of their departure.
Focus on green and
advanced manufacturing
Proactive Approach
A pro-active approach, to
track visitors for their
geographical location,
interest and real-time user
behavior.
Invest India Cell
Investors to be responded
within max. 72 hours
Manufacturing Sector to
be focused:
Create Jobs, Move people
out of Agriculture & Spur
Services, reduce
exports/increase imports
& bring balance of trade
Ease of Doing Business
New delicencing and
deregulation measures to
reduce complexity &
increase speed and
transparency
AJSH & Co.

 Key Points Elaborated
 Current Situation
 Why manufacturing sector is chosen??
 Ease of Business
 Challenges
AJSH & Co.

India Trade Last Previous Highest Lowest Unit
Balance of Trade (14,247.42) (10,838.56) 258.90 (20,210.90) USD Million
Exports 28,903.28 26,958.22 30,541.44 59.01 USD Million
Imports 43,150.70 37,796.82 45,281.90 117.40 USD Million
Current Account (7.80) (1.20) 7.36 (31.86) USD Million
Current Account to GDP (1.70) (4.70) 1.50 (4.70) Percent
External Debt 440,614.00 390,048.00 440,614.00 75,858.00 USD Million
Terms of Trade 60.20 61.90 100.00 60.20 Index Points
FDI 2,135.00 3,562.00 5,670.00 (60.00) USD Million
Remittances 8,812.42 9,574.31 10,010.16 5,999.10 USD Million
Tourist Arrivals 495,000.00 569,000.00 800,000.00 129,286.00 Approx. no.
Gold Reserves 557.75 557.75 557.75 357.75 tonnes
Crude Oil Production 778.00 761.00 813.00 526.00 USD Million
As on November 1, 2014
Balance of Trade in
India averaged -
1893.76 USD Million
from 1957 until 2014,
reaching an all time
high of 258.90 USD
Million in March of
1977 and a record low
of (20210.90) USD
Million in October of
2012.
AJSH & Co.

As on November 1, 2014
S.no. India Trade Apr-Mar 2013 Apr-Mar 2014 Growth Share
1 Plantation 9,429.86 9,672.75 2.58% 0.51%
2 Agri & Allied Products 174,194.01 195,731.08 12.36% 10.27%
3 Marine Products 18,841.20 30,627.28 62.55% 1.61%
4 Ores & Minerals 30,597.00 34,063.47 11.33% 1.79%
5 leather & MNFRS 26,596.87 34,679.98 30.39% 1.82%
6 Gems & Jewellery 236,162.03 252,175.14 6.78% 13.24%
7 Sports Goods 1,125.33 1,437.49 27.74% 0.08%
8 Chemical & Related Products 225,865.81 266,453.03 17.97% 13.99%
9 Engineering Goods 308,948.09 373,931.68 21.03% 19.63%
10 Electronic Goods 45,970.26 46,703.78 1.60% 2.45%
11 Project Goods 780.80 291.22 -62.70% 0.02%
12 Textiles 143,444.81 184,770.64 28.81% 9.70%
13 Handicrafts 1,110.29 1,721.68 55.07% 0.09%
14 Carpets 5,374.22 6,278.31 16.82% 0.33%
15 Cotton Raw Incl. Waste 20,276.51 22,337.84 10.17% 1.17%
16 Petroleum Waste 330,790.01 383,247.88 15.86% 20.12%
17 Unclassified Exports 54,811.74 60,888.15 11.09% 3.20%
Total 1,634,318.84 1,905,011.40 16.56% 100.00%
AJSH & Co.

 Manufacturing sector because major workforce of the country
consists of unskilled labor which is engaged in manufacturing
sector.
 During 2005-2012, India has only created 15 million jobs while
as per the data, 10 million people join its workforce every year
 Manufacturing offers the surest way to employ millions of
workers in middle-income jobs
 According to Justin Lin , a former chief economist at the
world bank, China will shed 85 million manufacturing jobs in
the next few years because of the fast rising wages. India can
attract some of these jobs if it can cut bureaucratic hurdles that
scare away new business.
GDP Composition:
 Manufacturing contributes 17% of India‟s GDP compared to
69% that comes from services and 14% from agriculture
 And, of the 474 million Indians who are gainfully employed,
only 100 million do manufacturing jobs compared to 232
million who work on farms and 142 million employed in the
services businesses.
 SME‟s contribute 90% of all industrial units and 40% export
within the manufacturing sector
 Between 2004 and 2011 manufacturing sector has registering
annual growth of around 7.25 per cent
Current Issue:
 India imports 65% of the current demand
for electronic products, most of it from
China. If the situation is left unchanged,
the country‟s electronics import bill may
well surpass its oil import expenses by
2020
 While the demand for electronics
hardware in India is projected to
increase to $400 billion by 2020, the
estimated domestic production could rise
to $104 billion only
 India imported $38.46 million worth of
USB flash drives from China in 2013-14
14%
17%
69%
SECTORAL
COMPOSITIONOF
INDIAGDP
AGRICULTURAL INDUSTRIAL SERVICE
AJSH & Co.
Chartered Accountants Mercurius Advisory Services

Automobile Sector
 Passenger Vehicle are to increase at a
CAGR of 16% between 2013-20
 Growing Working Population and
expanding middle class
 Increasing disposable income in rural
agri-sector
 Favorable government policies like
lower excise duties, automotive mission
plan
 Easy finance schemes owing to which
the auto finance industry has grown at
the rate of 13% between 2008-13
 100% FDI allowed through automatic
route
 Fourth largest automotive market
volume in the world
 India‟s car market has the potential to
grow 6+ million unit annually 2020
 Emergence of large automobile cluster
 Strong support from the government for
R & D
GrowthDrivers
WhyInvestors
willcome
IT Sector
 Revival in demand for IT services from
US and Europe
 Increasing adoption of technology and
telecom by customers
 High value client additions bigger than
USD 1 million registering 13.5%
growth
route.
 The IT-BPM sector contributes 8.1% of
the country GDP
 India‟s IT industry amounts to 7% of
global market
 Rapidly growing urban infrastructure
has fostered several IT centres.
GrowthDriversWhyInvestorswillcome
AJSH & Co.

Food Processing Sector
 Liberalization and growth of
organized retail
 Rising income level and growing
middle class
 Favorable economic and cultural
transformation and shift in
attitudes and lifestyle
route for most product
 A rich agricultural resource base
 A low cost of skilled manpower
 Attractive fiscal incentives by state
and central government in the form of
subsidies, Tax rebates etc
 42 mega food parts are setup in PPP
at an investment of 98 billion rupees
GrowthDrivers
WhyInvestors
willcome
Textile & Garments Sector
 Rising per capita income
,favorable demographics and shift
in preference for branded products
 Increase in domestic demand is set
to boost cloth production
 Favorable policies of government
of India
 Expansion of retail sector with
many global players entering the
market
route.
 Second largest manufacturing
capacity globally
 Accounts for 14% of world
production of textile fibre and yarn
 Abundant raw materials and
increasing demand for exports
 Increased penetration of organized
retail
AJSH & Co.

Road and Highways Sector
 An outlay of USD 3.8 billion for the
highway sector has been provided in
2013-14
 The GOI aims to develop a total of
64340 Kms of national highways
 Under various programmes.
 The rise in four wheeler and two
wheeler vehicle ,Increasing freight
traffic, strong trade will augment growth
route for most product.
 The transport sector constitutes 6% of
country GDP and 70% share of road
sector.
 Emergence of private sector as a key
player.
 Establishment of major initiatives by
GOI to upgrade highways in the country.
GrowthDrivers
WhyInvestors
willcome
Construction Sector
 India has a housing shortage of
 65 million million dwelling units
 Introduction of new urban development
mission which will help in the
development of cities
 Different levels of FDI based on
different parameters
 An investment of USD 1000 billion has
been projected for infrastructure sector
 Ease access to funding for the sector
 Construction activities contribute more
than 10% of India‟s GDP
AJSH & Co.

I
58.5
145
0
20
40
60
80
100
120
140
160
2011 2016year
Automobile
USD
Billion
67
100
0
20
40
60
80
100
120
2013-14 2016-17
Year
Textile and garment
78
140
0
20
40
60
80
100
120
140
160
2013 2017
Real estate market
USD
billion
 The total turnover of automobile sector in 2010-11
was USD58.5 billion ,turnover by 2016 is slated to
be USD 145 billion
 The domestic textile and apparel industry in India is
estimated to reach USD 100 billion by 2016-17
from USD 67 billion in 2013-14
 As per the industry estimate ,the Indian Real estate
market was USD 78billion in 2013 and is expected
to grow to USD 140 billion
USD
Billion
AJSH & Co.

Starting business
Streamline investment approvals
and provision of utilities
Skill Development Programs
Labour Development Initiatives
Registering properties
Facilitate land acquisition process
E-Biz
Govt‟s portal for connecting all
government divisions
Resolving Insolvency
Clear exit guidelines
Efficient and effective enforcement
of laws
Encouraging more & more cross
border transactions
AJSH & Co.

 Unique identity number - A unique identity number for all firms and three forms instead of 17
for imports and exports.
 Ambitious goal of moving India from 142nd to the 50th slot in the EoDB ranking list
 Ownership reform process - Each secretary was asked to take ownership of the reform process
 Online approvals and clearance processes
 One-stop shop and prepare a common application form
 Reduce the number of inspections, a key concern with the industry .
 All licenses for export and import, including for restricted items, will be issued online from
January.
 Providing electricity connections in the two cities - Will be made easier
 Environment ministry to do away with pollution control certificate as a prerequisite for a
connection.
 Standard sale deed - The ministry of urban development has been asked to prepare a standard
sale deed to ease the registration process for land
 Land resources department for digitization of land records, municipal tax records, sub-
registrar data and also integrate them.
AJSH & Co.

 Single window set-up to integrate all activities - Several initiative have been lined up at ports,
including a single window set-up to integrate all activities of agencies involved in the clearance of
consignments.
 Simplify the laws and forms - The revenue department has also been asked to simplify the laws
and forms for corporation and dividend tax.
 Simplify the Companies Act, including a simpler process for registration of companies.
 Reduction in the number of customs forms
 One identity number instead of multiple IDs such as Permanent Account Number, Tax Deduction
Account Number (TAN), corporate identification number (CIN) and Labour Identification
Number. The corporate affairs ministry , CBDT, Employees Provident Fund Organisation ( EPFO)
and Employee State Insurance Corporation (ESIC) will integrate their processes and issue the
numbers real time.
 Work on an insolvency law - Apart from this, given India's low ranking on winding up and
insolvency laws, PMO has indicated that work on an insolvency law should start soon after the
Vishwanathan committee submits its report in February .
 Similarly , the attorney general is being asked to request the Supreme Court to clear the
constitution of the National Company Law Tribunal and notification of the relevant provisions
of the Companies Act, 2010.
 Form special courts to settle commercial disputes in Delhi and Mumbai
AJSH & Co.

 Existing stringent procedural and regulatory clearances: a business-friendly environment
will only be created if India can signal easier approval of projects and set up hastle-free
clearance mechanism.
 High Tax Rates : To make the country a manufacturing hub the unfavorable factors must be
removed. India should also be ready to give tax concessions to companies who come and set up
unit in the country.
 Need of focus on MSME Sector: MSME can play a big role in making the country take the
next big leap in manufacturing. India should be more focused towards novelty and innovation
for these sectors. Special sops and privileges should be given.
 Competition from China: Make in India is being constantly compared with Made in China
campaign. India should constantly keep up its strength so as topace china's supremacy in the
manufacturing sector.
 To increase Imports and R & D: High-tech imports, research and development (R&D) to
upgrade 'make in India' should be encouraged. Should be better prepared and motivated to do
world class R&D with Govt.‟s support.
AJSH & Co.

Disclaimer
In the preparation of the material contained in this document, Mercurius Advisory Services Private Limited (MAS) and AJSH & Co, Chartered Accountants (AJSH), has used information that is
publicly available, including information developed in-house. Some of the material used in the document may have been obtained from members/persons other than the MAS and AJSH and/or
its affiliates and which may have been made available to MAS and AJSH and/or its affiliates. Information gathered & material used in this document is believed to be from reliable sources. MAS
and AJSH however does not warrant the accuracy, reasonableness and/or completeness of any information. For data reference to any third party in this material no such party will assume any
liability for the same. MAS and AJSH and/or any affiliate of MAS and AJSH does not in any way through this material solicit any offer for purchase, sale or any financial
transaction/commodities/products of any financial instrument dealt in this material. All recipients of this material should before dealing and or transacting in any of the products referred to in
this material make their own investigation, seek appropriate professional advice. We have included statements/opinions/recommendations in this document which contain words or phrases such
as "will", "expect" "should" and similar expressions or variations of such expressions, that are "forward looking statements". Actual results may differ materially from those suggested by the
forward looking statements due to risks or uncertainties associated with our expectations with respect to, but not limited to, exposure to market risks, general economic and political conditions in
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rates, foreign exchange rates, equity prices or other rates or prices, the performance of the financial markets in India and globally, changes in domestic and foreign laws, regulations and taxes and
changes in competition in the industry. By their nature, certain market risk disclosures are only estimates and could be materially different from what actually occurs in the future. As a result,
actual future gains or losses could materially differ from those that have been estimated. MAS and AJSH (including its affiliates) and any of its officers directors, personnel and employees, shall
not liable for any loss, damage of any nature, including but not limited to direct, indirect, punitive, special, exemplary, consequential, as also any loss of profit in any way arising from the use of
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AJSH (including its affiliates) or its officers, directors, personnel and employees, including persons involved in the preparation or issuance of this material may; (a) from time to time, have long
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Contact Details:
Visit us at www.mas.net.in / www.ajsh.in
Send your query to: info@mas.net.in
Ankit Jain ankit@mas.net.in / ankit@ajsh.in
+91 98106 61322
Siddhartha Havelia siddhartha@mas.net.in / siddhartha@ajsh.in
+91 98113 25385
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