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Make Your Brand Mobile
The document emphasizes the importance of developing mobile-centric branding, highlighting that a significant majority of online businesses have yet to do so despite the growing prevalence of mobile device usage. It underscores the need for organizations to focus on customer experiences and adapt their marketing strategies to cater to consumers' expectations in a mobile-dominated world. Additionally, it stresses the significance of integrating mobile into marketing communications to enhance customer engagement and brand growth.
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Make Your Brand Mobile
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- 2. 89% of onlinebusinesses have not yet developed their brand for mobile devices. In an increasingly device-centric world, this is a crucial issue that needs to be addressed across every industry.
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- 4. ü > 50%of Europeans have a Smartphone. ü One-third of US households have a tablet. ü On average, we check our phones every six minutes. Check Out the Stats... ü There are six billion mobile phones in the world, which will rise to 10 billion in the coming years, driven by a growing trend for owning two phones. ü There are more Android phones activated daily than babies being born in the world. ü In the US & Europea, 70% of consumers have their phones with them when watching TV.
- 5. The advent of innovative channelsand technologies have created a new breed of customers with a fresh set of expectations, causing the need for organizations to revamp and reasses their approaches toward customer management in order to keep up.
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- 8. Marketing should always beabout the customer. For so long, marketers defaulted to the idea that marketing is about the brand, but, while branding and messaging are important, marketing is really about the individual at the receiving end of the message. Focusing on giving your customers a great experience is an extremely effective way to expand your business.
- 9. “You can spend15 Million on advertising, go bankrupt and your name still means nothing to people. Your brand is created out of customer contact and the experience your consumers have of you”. Stelios Haji-Ioannou. Founder Easy Jet
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- 11. Reducing complexity was akey ambition for marketers & creatives looking towards a mobiledominant media landscape. “Time is the new currency”. “Eliminate time-sucking and we’ll get more productivity.” “If you’re running a commercial and you don't have a mobile component, you've missed a chance to connect further with the consumer”.
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- 13. “Video is myhighest ROI”
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- 15. Mobile offers an opportunityfor brands to achieve “intimacy at scale” with consumers.
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- 19. People are the mobile technology,not the devices. Consumers do not differentiate between mobile and non-mobile behaviour any more than they do between online and offline activities. Think about their needs and behaviours, not the technology itself.
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- 21. Mobile will become an importantpart of enterprises’ customer experience strategies, increasing customer experience. Consumers are adopting Mobile for service interactions. 360ª Integrated communications .
- 22. “Dividing your brandcommunication into a range of smaller ideas – distributed and shared with participants - is essential to a balanced communications mix that achieves brand growth”. John Grant. Author “The Brand Innovation Manifesto”
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- 24. Playing the newgame to win means letting go of antiquated philosophies and approaches and recognizing the customer’s power and the importance of nurturing them throughout their journey, and realizing that the journey never ends… The mobile is an excellent tool!!!
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