Download to read offline
Uploaded byMark Stelzner
Making A Business Case to the C-Suite
The document provides guidance for making a business case to senior leadership. It outlines the importance of a strong business case, common fallacies to avoid, six essential elements to include, and how to effectively present to a CEO. The agenda includes discussing the impetus for an effective business case, fallacies to watch out for, six key elements, and tips for engaging the CEO. Questions are welcomed at the end.
Making A Business Case to the C-Suite
- 1. Mind Your OwnBusiness (Case)(aka “Making A Business Case to the C-Suite”)
- 2.
- 3. “There seems tobe some perverse human characteristic that likes to make easy things difficult”
- 4. “While we seestrong business fundamentals in America still, the quarterly survey results reflect increased uncertainty among CEOs concerning the economic climate and business environment.”- Jim McNerney, Chairman/CEO of The Boeing Company
- 5.
- 6. The Impetus fora Good Business Case“Rule #1: Never lose money. Rule #2: Never forget rule #1.”6
- 7. Common Business CaseFallacies“Let blockheads read what blockheads wrote.”7
- 8. Six Essential Elements“Priceis what you pay. Value is what you get.”8
- 9. How to Talkto a CEO“You can’t make a good deal with a bad person.”9
- 10. Questions?“Chains of habitare too light to be felt until they are too heavy to be broken.”KEEP THE REVOLUTION ALIVE!Mark Stelzner Principal/Founder – Inflexion Advisors 415-658-7460 [email protected]@stelzner/in/markstelzner/markstelzner10