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Making Multi Million Dollar from WordPress Plugin without Paid Marketing
This document provides tips and advice for developing successful WordPress plugins without paid marketing. It discusses: 1) Conducting research on market size, trends, and existing plugins to generate ideas and ensure market fit. 2) Steps for the pre-launch phase like content marketing, distribution channels, pricing, and support. 3) Common mistakes to avoid like complex interfaces and unlimited free support. 4) Post-launch considerations like marketing, reviews, and reducing abandonment. The document emphasizes starting with a minimum viable product, understanding users, and continual improvement based on data.
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Similar to Making Multi Million Dollar from WordPress Plugin without Paid Marketing
Making Multi Million Dollar from WordPress Plugin without Paid Marketing
- 1. Making Multi Million Dollar fromWordPress Plugin Without Paid Marketing
- 2. About Me 22 Nizam Uddin Co-founder& CEO at weDevs
- 3. It’s All about WordPressPlugin
- 4. 4 What I Learnedin 7 Years, Delivered here in 7 Mins!
- 5. Outline 02 WordPress Market SizeIdea & Planning 01 Post-Launch 04 Pre-Launch 03 7 Common Mistake Plugin owner should avoid 05 4 tips for Plugin Owners 06
- 6. 6 Market Size? Around 550Million active plugins make WordPress a Multi Billion Dollar Market
- 7. Ideas & Planning 7 ThinkAbout What You’d Like to Achieve and Set Goals to Get There Research Existing Products to See How They Can Be Improved There Are Many Great Plugin Ideas Just Waiting to Be Developed Research Current Trends to Help you Generate New Plugin Ideas Rely on Your Own Experience As a WordPress User and Developer Start Point End Point
- 9. Follow Popular TechBlog to Know The Current Trends GigaOM Mashable Gizmodo ZDNet TechCrunch
- 10. https://en.forums.wordpress.co m/forum/ideas/ Keep Eye onWordPress.com Idea Forum
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- 12. Solve Real LifeProblem with WordPress
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- 15. Market Fit Business Model Pre-Launch What youshould be doing before launching your WordPress business Content Marketing Distribution Channels Support Pricing
- 16. The Business Model 16 1.Provide the free version 2. Develop a demo or trial 3. Show the value proposition 4. Let the users upgrade 5. Offer Money back guarantee Steps Premiumor Freemium
- 17. Freemium vs. Premium 17 ❖If the Product is simple and easy to use. ❖ There is a large potential market ❖ Usefulness increases with more users Freemium Works Best If ★ The Product has many features ★ The Market is Niche ★ Support Costs Are High Premium Works Best If
- 18. 18 Research Plugin Pricing inYour Market Test and Iterate Your Pricing Decisions Determine Your Plugin’s Value Don’t Undersell Yourself! Understand Pricing Psychology Calculate Your Costs and Overheads Pricing How much you are willing to get by selling your product
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- 20. Lifetime Pricing Formula: LifetimePrice = 5 x Annual Price 1. Find the lifetime value of your customer - 2. How many years they use your product on average. 3. It’s basically 5 years!
- 21. Distribution Channels 21 In whichmarketing channels you should focus on
- 22. Creating a teamwho are experts in your products, energetic and well experienced in WordPress Live chat support Free support at WordPress.org First reply within 4 hours Customer Support 22 Provide service that would cost the user $100-$300 for free
- 23. Content Marketing Creating, publishingand sharing content with the goal of increasing visibility of your business to acquire users. 23
- 24. Market Fit Product/market fitmeans being in a good market with a product that can satisfy that market. 24
- 25. One metric forProduct/market Fit is if at least 40% of surveyed customers indicate that they would be ‘very disappointed’ if they no longer have access to a particular product or service. Making Things That People Really Want 25
- 26. What you shouldbe doing after launching your WordPress business ● Marketing and Promotion ● Legal: GPL Licensing ● Quality Control ● Understanding Human Brain ● User Behavior Analysis ● Featured on Blogs ● Reduce Abandonment ● Increase 5 Star Review Post Launch 26
- 27. Collect user emailswith lead generating techniques The best time to show an opt-in to new users is right after plugin or theme activation. Email Marketing Guest Posting & Doing PR in popular websites, review sites and blogs Marketing & Promotion 27
- 28. Marketing Mix &Promotional Mix 28
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- 30. Growth Hacking from Philosopher Thales,so the story goes, because of his poverty was taunted with the uselessness of philosophy; but from his knowledge of astronomy he had observed while it was still winter that there was going to be a large crop of olives, so he raised a small sum of money and paid round deposits for the whole of the olive-presses in Miletus and Chios, which he hired at a low rent as nobody was running him up; and when the season arrived, there was a sudden demand for a number of presses at the same time, and by letting them out on what terms he liked he realized a large sum of money, so proving that it is easy for philosophers to be rich if they choose, but this is not what they care about. Thales of Miletus, 624 – c. 546 BC
- 31. Legal: Licensing Register andtrademark your product name and launch it under GPL license as WordPress suggests. 31
- 32. Quality Control “Never compromisewith quality”
- 33. How people's brainquirks work ● Unconscious processes happen in the ‘older’ part of the brain, called the ‘reptilian’ brain, while conscious processes happen in the ‘newer’ part of the brain. ● The conscious process is responsible for our self-awareness; the uniquely human side of us, if you will. ● Most cognitive processes come about as a result of the conscious process. Understanding Human Brain 33
- 34. Exploit Cognitive Imperfections ofthe Conscious Brain ● Attribution Error ● Confirmation Bias ● Self-Serving Bias ● Belief Bias ● Loss Aversion 34
- 35. User Behavior Analysis 35 Helps youto understand the next step you should take and develop strategy To understand user behavior of your WordPress plugin/ theme, you need to know - ★ Active and Inactive users ★ Version of PHP ★ Version of WordPress ★ Server software ★ Deactivation Reasons ★ Languages
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- 38. Continuous Content Marketing ★ Phase1: Research Topics and Create a User Persona ★ Phase 2: Create Quality Content ★ Phase 3: Conduct Outreach Use the user behavior analysis to come up with ideas and topics to perform content marketing: 38
- 39. Define What You’reOffering- ★ The Direct Approach: Simply Ask Bloggers for a Review ★ The Conversational Approach: Talk About Your WordPress Plugin (Almost) Every Chance You Get ★ The Social Approach: Take to Twitter, Facebook, LinkedIn, Et Al ★ The Write Approach: Craft Posts for Your Own Site (Or Hire Someone Who Can) ★ The Backward Approach: Find Your Users ★ The Stealth Approach: Scope Out Blog Authors Featured on Blogs 39
- 40. It’s easier toimprove a WordPress plugin to reduce churn rate, than to generate leads via marketing Reduce Abandonment 40 Highlight Your Plugin’s Value Remind User Your Plugin’s Value Before Deactivation Capture User’s Feedback Before Deactivation Get Personal With Direct Feedback Emails
- 41. Increase 5-star Reviews 41 Ifyou don’t ask users to review your plugin, you are losing tons of positive reviews. First Strategy – Extraordin ary Support Strategy #2 – Asking a favor back Making Reviews Rain – Automation
- 42. 7 Common MistakesPlugin Owners Make 42 Complex User InterfaceGiving Free Unlimited Support for Life Having Multiple Unrelated Plugins Being Unaware of User Feedback Not sticking to WordPress.org official guidelines Writing code without thinking about compatibility Having One Massive Plugin
- 43. 4 Tips forPlugin Owners 43 33 Building Partnerships With Other Plugins 1 Build Your Minimum Viable Plugin 2 Asking For Reviews, The Right Way 4 Mass Emailing Done Carefully 01 02 03 04
- 44. Thanks! Does anyone haveany questions? Finally, Let’s Connected with Each Other @Nizam5428 /nizamuddinbabu /nizamuddinbabu