Making of MaaS - how to build a scalable system with no servers

Making of MaaS - how to build a scalable system with no servers

• 2.
  Making of  MaaS 2 SAMI PIPPURI Chief Technology  Officer What is  MaaS and  how it’s being done
• 3.
  Introducing the  world’sfirst mobility operator 3 Mobility  as  a  Service  is  a  concept   that  changes  transport  from   separate  systems  to  a  service   promise.  It  is  regarded  as  the   biggest  paradigm  change  in   transport  since  affordable  cars   came  to  market.   Mobility  as  a  Service  was  born  in   Finland  and  has  been  spreading   widely  as  a  vision  for  future   transport.  The  father  of  the  concept   Mr.  Sampo Hietanen is  now  turning   this  vision  into  a  global  agenda   defining  company.
• 4.
  TRANSPORT  SYSTEMS   WILL BECOME  CONSUMER   BUSINESS
• 5.
  5 MaaS Finland ARPU (Average Revenue Per User) in  Transport   ~300  €/month Telecom   ~30  €/month Global Market   10  000  000  000  000  € market  reshaped Private car usage <  4  % Servicizing Sharing economy New   means of   transportDecline of  car ownership Internet  of   vehicles Self driving vehicles Apps for   traffic Expensive traffic space
• 6.
  Transport  systems willbecome consumer business 6 Infrastructure as   a  Service,  IaaS Transport  as  a   Service,  TaaS Mobility as  a   Service,  MaaS SERVICE  PROVIDERS   (INTERNATIONAL  BRANDS) • Combinations for  target groups • Different packages for  targeted groups • Clearing  for  transportation,  networks and  services TRANSPORTATION  PROVIDERS   (INTERNATIONAL  BRANDS) • Vehicles,  public transport,  rentals,  parking,  taxis,  ride shares,  car shares etc. NETWORK  PROVIDERS • Planning,  investments,  maintenance ALL  FUNDING  DIRECTLY   FROM  END  USERS THE  FOCUS  IS  HERE
• 7.
  • Personalized,  tailored, situation   specific  service • Possibility  to  control  transportation   expenses  by  fixed  monthly  payments Shared  Services, Shared  Resources More  value  for   investments   through  secondary   usage Network  of  trusted   partners VISION:  Personalized,  tailored and   situation-­specific mobility service at  a  monthly payment 7
• 8.
  Urban  commuter  package for  95  €/month: • Free  public  transport  in  domestic  city  area   • Free  taxiup  to  100  km • Rental  car  up  to  500  km • Domestic  public  transport  1500  km 15  minutes  package  for  135  €/month: • pick  up  by  a  shared  taxi  within  15  minutes  from  the  phone  call   • EU  wide  roaming  for  shared  taxi  at  0,5  €/km • Free  public  transport  in  domestic  city,   • Domestic  public  transport  1500  km Business  world  package  for  800  €/month: • Pickup  within  5  minutes  in  all  EU • Free  taxi    in  domestic  city • Lease  car  and  road  use   • Taxi  roaming  worldwide Family  package  for  1  200  €/month: • Lease  car  and  road  usage   • Shared  taxi  for  the  whole  family  with  a  15  minutes  pickup • Domestic  city  public  transport  for  everyone • Domestic  public  transport  2  500  km MaaS operator provides Mobility as  a   Service  to  users – the  Spotify of  Transport 8
• 9.
  MaaS as  a business
• 10.
  http://impulssi.lvm.fi/2015/02/02/liikenne-­ja-­viestinta-­kuuluvat-­yhteen/ Global Traffic market 10.000 B€ Global Transport infrastructure 1.000  B€ (McKinsey  2013) Households 11,3B€ Transportation of  goods,  logistics 33,1B€ Governnment, Municipalities, Subsidised transport 3,9B€ The  Market  Opportunity: Traffic is  a  10  000  B€ market globally 10
• 11.
  Market  opportunity:  Savings in  car  expenditure   Spending  on   transportation  per  family   2012 Transportation   services 930  € Using  a  car 2730  € Buying  a  car 2450  € Transportation   services 1600  € Using  a  car 2200  € Buying  a  car 1900  € Spending  on  transportation  per   family   2020 +  56% 80% Local  Service  (work)  in   country 80% Imported  Gasoline 90% Imported  Products   (cars) 20% Digital  Services   (Global  market) 20% Local  Services   (e.g.   maintenance) 10% Local   Services   (car  sales) Breakdown  of  bought  products   and  services 11
• 12.
  MASSIVE  OPPORTUNITY  TO APPLY  TECHNOLOGY   AND  DATA-­DRIVEN  DECISION  MAKING  TO  PROVIDE  A   GREAT  UX  AND  SLA Urgency Speed Wallet Habits  /  Attitude   /  Skill Weather Route Luggage  / Co-­riders  /   Gear Physical   Condition 12Copyright MaasFinlandOy
• 13.
  Making  of  MaaS– the  Service Copyright MaasFinlandOy 13
• 14.
  Pilot  Project: MVP  TEST AREA   Copyright MaasFinlandOy 14 Tampere Helsinki   Region Turku   Region Tallinn   Region
• 15.
  MVP  phase  goals we can  get  access  to  transportation   providers we  are  able  to  make  our  service  without   huge  integrations we  are  able  to  find  channels  to  people people  love  our  service Copyright MaasFinlandOy 15 1 2 3 4
• 16.
  Timeline April-­May • Basic  e2e  architecture   defined • Backend  Bootstrap   • First  APIs • iOS  Client   prototyping • 1st Design  iteration June-­July • Functioning  e2e   system • Purchasing  tickets   integrated  for  1st phase  participants • Integrated  services   for  routing,   weather • 2nd design  iteration   in  iOS  Client • Web  configurator • Co-­creation  with   early  adopters Sept-­
• 17.
  System  Goals Goals • Scalable, cloud-­based • Mobile-­first  customer  experience   • Utilizing  readymade  cloud  APIs • Infrastructure-­as-­code • Establish  industry  standard  APIs  where   they  don’t  exist  yet • Open  for  ecosystem  partners • Create  enthusiasm  in  the  wider  ecosystem   – enable  e.g.  Universities  and  smaller   developer  houses  around  the  world Non-­Goals • Closed  architecture  or   lock-­ins  (except  AWS) • Exclusive  deals • Server  infrastructure • Intermediate,  all-­ encompassing   frameworks • Something  for   everybody
• 18.
  Why  serverless and cloud-­native (Virtual)  Hardware   Cost Set-­up  time Personnel BEFORE 1  firewall/LB,  2  DB   machines,  2   frontends, 3   backends…   >  $1500/month  for  0   users >  1  week  just to   have  an   environment,   accounts,  OS   installations,   networking  rules,   databases.. DBA   infra  engineer Networking,   Backups,Updates… Monitoring, Developers MaaS.fi 0  EUR  to  set  up,   < $100/month  to  scale   to  5000  users First  routing demo   on  day  1,  supporting   thousands  of   concurrent  users 1  Senior  Full  Stack   Javascriptdeveloper
• 19.
  Tech  Stacks iOS MaaS backend Android SwiftJava AWS  SDK MaaS Apps AWS  IoT Cognito … Node.js Serverless AWS  Components GitHub/Travis
• 20.
  Open  APIs  for the  ecosystem Client  API Service APIs Analytics API WebHook API Partner API www.maas-­api.org MaaS Backend “Brains”
• 21.
  Built  on  cloud-­native  components
• 22.
  Productive Tools  = Quick Iterations Week  1 Week  2 Week  3 Sprint  1 Sprint  2 Sprint  3 Design  Sprint  1 Design  Sprint  2 Dev   Sprint   plan Dev  +  Design Sprint  plan Dev   Sprint   plan
• 23.
  Microservice API  integrations Service APIs Routing Traffic Operator Traffic  Operator Traffic  Operator Transport  Operator Weather Subscription  Payment Identity Transport  Mode  detection Generic  Rule  Engine Customer  Support MaaS backend
• 24.
  Internal  structure Decision  Engine API bridge Analytics   Store TSP  Adapter Routing  API Booking  Adapter Environment  Adapter AWS  IoT API  GW
• 25.
  TSP  Adapter Flexible  Routes (GeoJSON) Fixed  Routes  (GTFS2JSON) Real-­time  vehicles Journey  booking  /  ticketing Journey  payment Contract  Data
• 26.
  Current Status April-­May • Baseline e2e   architecture • Backend  Bootstrap   • First  APIs • GitHub  page  for   API  project • iOS  Client   prototyping DONE DONE IN  PROGRESS    (www.maas-­api.org) IN  PROGRESS DONE
• 27.
  Thank you. SAMI  PIPPURI ChiefTechnology  Officer (want to  work on  this stack?  I’m hiring.) [email protected] +358  50  487  6829