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Making Whuffie
The document discusses the concept of "whuffie", which refers to social capital and reputation within online communities. It provides 5 keys to increasing one's whuffie: 1) focus inward and understand community needs, 2) become part of the community served, 3) create amazing customer experiences, 4) embrace chaos and change, and 5) find a higher purpose beyond profits. Following these principles can help one gain influence, trust, and access to resources within online communities.
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