-BY- R.Shyam Prasad
Meaning of Direction
 Direction concerns the total manner in which a
manager influences the actions of subordinates. It is
the final action of a manager in getting others to act
after all preparations have been completed.
Nature & Characteristics of
Direction
 It is through direction, Management initiates Action.
 It is active function, which extracts the best out of
both human & physical resources.
 It is linking function, where all the other
 It is continuous function, manager always has to
guide, inspire & supervise his subordinates
 It is Pervasive function, it flows throughout the
company till the lower management.
 It is Dynamic function, it involves dealing with
humans which keeps changing & unpredictable.
Techniques of Direction
 Delegation
 Supervision
 Issuing Orders & Instructions

Management Direction

  • 1.
  • 2.
    Meaning of Direction Direction concerns the total manner in which a manager influences the actions of subordinates. It is the final action of a manager in getting others to act after all preparations have been completed.
  • 3.
    Nature & Characteristicsof Direction  It is through direction, Management initiates Action.  It is active function, which extracts the best out of both human & physical resources.  It is linking function, where all the other  It is continuous function, manager always has to guide, inspire & supervise his subordinates  It is Pervasive function, it flows throughout the company till the lower management.  It is Dynamic function, it involves dealing with humans which keeps changing & unpredictable.
  • 4.
    Techniques of Direction Delegation  Supervision  Issuing Orders & Instructions