Management Information Systems in Maruti Suzuki

Management Information Systems in Maruti Suzuki

• 1.
  Management Information System Project Presentation
• 2.
  Indian Automobile Industry • It is the seventh largest and the second fastest growing industry in the world. • It accounts for almost 5.2% of the GDP • Almost 2.5 million units of automobiles are generated every year. • India is ASIA’s fourth largest exporter in the automobile segment.
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  Why MIS inAutomobile Industry? • Inventory Management • Helps in monitoring various projects simultaneously and thus helps us reduce time. • Integration of various other departments to one standard database. • Reduction of errors and operational visibility. • Real time information access by improved CRM.
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  Beginning of Maruti • Founded in 1981 as Maruti Udyog Limited and was a subsidiary of Suzuki Motor Corporation of Japan. • Initially the GOI had 76% stakes in the company and Suzuki had only 24% stakes. • By 2007, GOI sold all its stakes to Indian Financial Institutions and is no longer a partner in it. • Today the company generates an turnover of almost 4 billion $.
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  Management Information System
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  Business Areas whereMIS Could Be Implemented • Finance • Leasing • Insurance • Pre-owned car
• 7.
  Problems Before ImplementingERP in Maruti Suzuki • Lack of proper control over the system • Lack of proper information • No real time access to information • Lack of time management because of no proper coordination
• 8.
  Information Systems usedin Maruti Suzuki
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  Hyperion • Hyperionwas the software which was developed by Oracle and was used to maintain financial transactions of the company. • This was a huge success as it was easily integrated with the system and followed the standard accounting principles. • This software proved to be a great success in the financial field of Maruti Suzuki.
• 10.
  Oracle Purchasing •This was implemented by Maruti to manage the procurement of capital goods, services, and indirect consumables. • This process helped in centralizing the data, unlike the previous method where excel was used to maintain records and could not be accessed by everyone. • This helps in saving time as one department may not have to approach other departments and can directly have the data required.
• 11.
  Oracle Human Resources • This software controlled various aspects of HR like recruitment, payroll, compensation management, etc. • The details of each and every employee are stored in the data base, from where the HR staff could access the complete work history and profile. • This ensured that the employees received proper training and in case of vacancy which employee had to be promoted. • This software allowed the staff of HR to focus on performance assessment and staff development.
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  Customer Interaction System • Also known as the C.I.S, this facilitates the recording of the customer data • The data is collected by the agent and processed into the system • The daily inquiries are fed into the system and appointments with the customers are fixed
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  Dealer Management System • Now, the data that is collected by various dealers is processed in the D.M.S. • DMS keeps a record of the enquiry, until and unless the enquiry is not converted or closed. • For a company which is oriented towards customer satisfaction, DMS is a major tool.
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  Customer Relationship Management
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  Customer Relationship Management • To keep up with the competition it is necessary to keep your customers intact. • Maruti implemented a number of CRM software’s like Express service bays, 2- Technician bays, Door step service, Maruti Auto card, Call Centre, Road Services
• 16.
  Benefits of ImplementingERP
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  Recommendations
• 18.
  Thank You