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Managing your business online - Ionata / Digital Ready workshop
The document discusses strategies for small businesses to manage their business online. It covers topics like online marketing, search engine optimization, web content, customer relationship management, and establishing business processes. For each topic, it prompts the reader to ask "Why would I do that?" to determine what strategies make sense for their particular business based on their goals and customers. It emphasizes focusing on what really matters to the business, making strategies measurable, keeping initiatives realistic but moving them online, and properly establishing processes rather than relying on emails and notes. The overall message is to thoughtfully determine how to best represent and grow a business through an online presence and digital strategies.
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Managing your business online - Ionata / Digital Ready workshop
- 1. Managing your business online Learnto say “why would I do that?” and mean it.
- 2. Digital Ready To improveTasmanian small business operators’ participation in the digital economy by providing targeted knowledge, skills and advice through mechanisms including forming business communities of interest, a business e-kit and appropriate coaching.
- 3. Learn to say “whywould I do that?” and mean it.
- 4. IONATA WEB SOLUTIONS PROJECT DO BUSINESS ONLINE DATE ACCOUNT TODAY OLIVER GEORGE
- 5. Themes for tonight Onlinemarketing Search engine optimization Web content Customer relationship management Business process
- 6. Plan of attack Talkabout some key concepts Examples and discussion Round up
- 7. Key take aways ✓Work out what matters ✓ Make it measurable ✓ Keep it real, but do it online ✓ Remembering things is not a process
- 8. A tool tohelp us Working out what really matters
- 9.
- 10.
- 11. Key themes ask yourself“why would I do that?”
- 12. Why would Ido online marketing? Because you see a market opportunity online Because it’s where your customers are Because it’s quicker and cheaper Because you can do better targeting Because it’s more measurable and accountable Because things can “go viral”
- 13. Bad answer #1:because it doesn’t take much time or effort to do online marketing. Bad answer #2: because I should do online what I do offline.
- 14. Why would Ido search engine optimisation? You think being on the first page of google search results for a term will generate you business. You think you are a credible relevant choice to be on the first page. You’re willing to do work to prove it.
- 15. Bad answer: becauseit’s cheap to get someone to do it for me.
- 16. Why would Ipublish web content? You have something to contribute which is interesting and relevant to your market To inform your customers So potential customers see signs of life To communicate your brand and build awareness To improve your search ranking on specific search terms
- 17. Bad answer: Ican’t afford to do a website because it’s so expensive to get set up.
- 18. Customer relationship managementinvolves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. http://en.wikipedia.org/wiki/Customer_relationship_management
- 19. Customer relationship management... why? Savetime, save money and provide a better service for your customers. Make things easier and more cost-effective Improving customer enquiry response times Resolving double-handling issues Removing repetitive manual processes
- 20. Bad answer: I’mfine just using my email inbox and a few sticky notes in my diary.
- 21. Why should Isetup online business processes? To allow customers to self serve Allow customers to do business outside your operating hours Because your customers expect it Because it’s where your customers like to do business
- 22. Bad answer: Idon’t think my customers go online much.
- 23. Work out whatmatters by asking yourself “why would I do that?”
- 24. Everything you do shouldreflect your brand
- 25. You should befocused on the touch points through your customer journey. engage - buy - use - share - complete
- 26. Examples ask yourself “whyare they doing that?”
- 27. EXAMPLE: DAVID PARUMSDESIGN SELLING DAMASCUS STEEL WEDDING BANDS FOR MEN ONLINE.
- 28. Checklist ✓ On brand ✓Testimonial helps sales ✓ Customer’s friends can talk about the ring
- 29. Make it measurable Ifit’s online, it’s measurable.
- 30. Everything you do shouldbe measurable!
- 31. EXAMPLE: OVERLAND TRACKPHOTOGRAPHY TOURS LEARN TO TAKE AMAZING PHOTOS ON A GUIDED WALK
- 32. Topic “Why would I do that?” Online marketing Search engine optimization Web content Customer relationship management Business process
- 33. Keep it real,but do it online!
- 34.
- 35. Topic “Why would I do that?” Online marketing Search engine optimization Web content Customer relationship management Business process
- 36. Remembering things, emails, stickynotes... none of that counts as process.
- 37.
- 38. Key take aways ✓Work out what matters ✓ Make it measurable ✓ Keep it real, but do it online! ✓ Emails and sticky notes = fail
- 39. Thank you Go dobusiness online!