Downloaded 17 times
More Related Content
Similar to DAWN: Managing your professional reputation
DAWN: Managing your professional reputation
- 2. The DAWN TeamCarolineMastoras, Client Business Manager, Microsoft AdvertisingNikki Wilkinson,Digital Account Manager, CaratKim KnapmanBrand Team Manager, PropelKelly Jacobson-Collins,Portal Business Manager, MicrosoftJoanna Lyall , Partner, MindshareCatherine Agostinho, Digital Planning Director, OMD UKDAWN Media Londondawnlondon#dawnuk
- 3. Tonight’s agenda:6.45-7: Introductionsand LinkedIn7-7.25: 5 mins from our panel7.25-8: Open questions to the panel8-8.30: Drinks & get your picture taken for your profile!
- 4. Laurie KirschnerCategory Manager,LinkedInSally KeaneInternational Account Director, LinkedIn
- 5. Managing Your ProfessionalReputationDAWN Summer EventSally KeaneAccount DirectorLaurie KirschnerHead of Category
- 6. Our mission…Connect theworld’s professionals to make them more productive and successful.
- 7. What are professionalsdoing on LinkedIn?Managing their professional identityBuilding business relationshipsSharing advise and finding answersResearching people and companies
- 8. Professionals networking acrossthe globe
- 9. Tips to manageyour professional reputation on LinkedInPut your best foot forwardBuild a valuable and trusted networkBe a thought leaderExtract business insights
- 10. Put your bestfoot forward… be yourselfUse a professional photo to humanise your profile & aid recall
- 11. Avoid company logoor social picture
- 12. Customise your vanityURL for business cards, email signatures
- 13. Enable people tofind you quickly
- 14. Highlight your careerhistory
- 15. Include information onpast jobs and education
- 16. Be creative butnatural
- 17. Use your ownlanguage and be human
- 18. Include buzz wordsin your profile
- 19. Add skills andareas of specialisation to elevate yourself in search results
- 20. Build a valuableand trusted network…Connect to colleagues, employees and friends, past and present
- 21. Avoid connecting withpeople you don’t know
- 22. Build relationships withclients or industry contacts
- 23. Industry and specialistgroups are a useful way to find people
- 24. Import your contactsfrom email clients and contact lists
- 25. Ensure your contactscome with you when you change rolesBe a thought leader…Use status updates to spread and share knowledge
- 26. Share company articles,interesting research/industry news, case studies, etc.
- 27. Integrate your industry-basedtwitter feeds into your profile
- 28. Retweet news whichsupports your professional identity
- 29. Extract business insights…UseSignal to discover what people are saying about your company
- 30. New tool whichpulls the important content from the ‘noise’
- 31. Join relevant groupsto discover insights and to share knowledge
- 32. There is adifference between open and closed groups
- 33. Use company pagesto learn about jobs, employees, products, etc.
- 34. Ensure all ofyour employees map back to your company
- 35. Look up contactsyou have meetings with or potential clients
- 36. Learn if youhave any contacts in common
- 37. Understand their backgroundbefore meeting them (creative vs analytical)
- 38. Find out wherethey sit within the organization
- 40. 5 things todo in the next 24 hours…Enhance your personal brand – complete your profileCreate a public URLCommit to updating your status regularlyJoin an alumni or specialist industry groupAdd at least one application to your profile
- 41.
- 42. Tonight’s panel…Managing yourreputation and networking
- 43. Is your reputationa good reflection of you?Amanda Davie Founder and Managing Director, ReformAmy KeanDirector of Social Media, Havas MediaLiz SivellExecutive Creative Director, Start Creative Laurie KirschnerCategory Manager, LinkedInKathleen SaxtonFounder, The Lighthouse Company
- 44. 5 ways youcan tarnish your digital reputation - and how to avoid them
- 45. Can we keepthis to ourselves?1
- 46. May 11th, 2011“Itcan take years for a celebrity to build their reputation, but it can all be undone with one tweet”
- 47. You may notbe a celebrity footballer but...
- 48. Click in haste...Repent at leisure2
- 49.
- 50. I know whatI’m doing3
- 51. But I’ll justcheck with someone I trust
- 52. I love tomix business with pleasure4
- 53. Just know whereto draw the line
- 54.
- 55. 45% employers usesocial networking sites to research job candidatesthose who conduct online checks:29% use Facebook
- 56.
- 57.
- 58. 7% follow candidateson TwitterSurvey of 2,600 hiring managers 2009top industries most likely to screen job candidates online include those that specialize in technology and sensitive information
- 59. content on socialnetworking sites that caused them not to hire: provocative or inappropriate photographs or information – 53%
- 60. content about drinkingor using drugs – 44%
- 61. bad-mouthed their previousemployer, co-workers or clients – 35%
- 62. showed poor communicationskills – 29%
- 63.
- 64. lied about qualifications– 24%shared confidential information from previous employer – 20%content on social networking sites that caused them to hire the candidate:provided a good feel for the candidate’s personality and fit – 50%
- 65. supported candidate’s professionalqualifications - 39%
- 66.
- 67. showed solid communicationskills – 35%
- 68.
- 69. other people postedgood references about the candidate – 19%
- 70. candidate received awardsand accolades – 15%[email protected]
- 71. Is your reputationa good reflection of you?Amanda Davie Founder and Managing Director, ReformAmy KeanDirector of Social Media, Havas MediaLiz SivellExecutive Creative Director, Start Creative Laurie KirschnerCategory Manager, LinkedInKathleen SaxtonFounder, The Lighthouse Company
- 72. Using social mediato build your own brandAmy Kean, Director of Social Media
- 73. 3 things toremember (in 5 minutes)Use social media to establish your personalityUse social media to protect your profileDevelop social media relationships and use them
- 74. The top 15brands in social media
- 75.
- 76. People can beuseful
- 86. Is your reputationa good reflection of you?Amanda Davie Founder and Managing Director, ReformAmy KeanDirector of Social Media, Havas MediaLiz SivellExecutive Creative Director, Start Creative Laurie KirschnerCategory Manager, LinkedInKathleen SaxtonFounder, The Lighthouse Company
- 87. LinkedIn group: DAWNMedia LondonFacebook: DAWN LondonTwitter: #dawnuk
Editor's Notes
- #28 A 103-year-old woman had her engagement ring ripped from her finger by a thief who forced his way into her flat.Florence Hayes has been left devastated by the loss of the diamond ring which she has worn every day since she was given it by her late husband John more than 50 years ago.
- #41 The thing that unites the bulk of these brands is that they have VERY definite personalities, and distinct personalities thrive in social media – even if they’re created IN social media, for example, did we actually know what the personality of Skittles was before they had they had that amazing Facebook page? You can use social media to make yourself stand out, and show what it is that makes you unique. My recommendation would be not just to Tweet links to news stories all day, but give some commentary, show people that they should be interested in your opinion. Because its unique and independent thought that will boost your online reputation.