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Mar 26 #2 Social Media, Gg Tools
The document discusses the importance of social media for organizations. It provides tips on using platforms like Twitter to engage followers, share content, and promote causes. Specifically, it outlines how non-profits can build communities and empower supporters to help spread messages and drive donations through social sharing.
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Similar to Mar 26 #2 Social Media, Gg Tools
Mar 26 #2 Social Media, Gg Tools
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- 2. Why is SocialMedia Important to Your Organization? 76% of givers are motivated by friends and family
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- 4. A ‘blog’ isone of 200,000,000 conversations happening this minute!
- 5. Posting and watchingvideo. < 3 minutes!
- 6. Spotlight on: Twitter http:// twitter.com Micro-blogging platform You send updates or “tweets” up to 140 characters Your tweets are received by your followers – people who opt-in to receive your updates You receive Tweets from people you are following Unlike Facebook, following is not always reciprocal Twitter is now the 2 nd most popular social network You can Tweet from your phone
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- 9. Twitter isgrowing Growing internationally
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- 11. GlobalGiving Twitter GoalsDevelop community/network Empower people to be ambassadors Engage in conversation Create content Provide news Promote GlobalGiving opportunities (donation, campaigns, Opens, partners, etc.)
- 12. How to useTwitter Create searches Monitor the topics or people you’re interested in Helps you join/find conversations Helps you find the people in your space Helps you gain legitimacy
- 13. How to useTwitter Hashtag (#) Dramatically increases your reach Expands beyond your network Includes you in the conversation Search ahead if you’re unsure Examples : Keywords: #charity #nonprofit #philanthropy Locations: #kenya #dc #africa #india Events: #ramadan #taiwanfloods #hyatt4good Topics: #climate #olympics #coldplay
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- 15. Creating your Twittercommunity Start Following Your friends (people find by name) People with common interests (people find by topic) Be followed People will follow you if you do these things: Be authentic Tweet what you know Fill out a profile Don’t market or be “spammy”
- 16. Twitter Speak Howto communicate on twitter Keep it to 140 characters (or 120 to be “Retweet-friendly”) For long url’s make them shorter using bit.ly A url like this: http://www.who.int/topics/womens_health/en/ Now looks like this: http://bit.ly/4msJC Twitter speak and common symbols @ means you’re talking to or about someone # means you’re labeling something RT means you’re Re-Tweeting something via means you’re repeating a message that you read first from someone else Direct message (DM) is a private message between 2 users
- 17. Case Study iPad vs. iTampon
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- 19. Pass along Donations
- 20. Impact 40 donations,$1,676 raised 62% Twitter 38% Facebook “ ReTweet Reach”: 349,000 on 1/28 “ Mentions Reach”: 357,000 on 1/28 In recent weeks Twitter has been our #1 referrer 35% of all referral traffic to the site 13% of all traffic to the site
- 21. Use for programgoals Social Media
- 22. Indian NGO publisherpromoting child literacy Read about a group of kids in Kolkata that went with a van full of books to areas where the kids had no access to books Wanted to give the kids some Pratham books No answer from the news agency so turned to social media Tweet & Retweets Within 24 hours they had names and contact info Sending books Pratham Books Via Beth Kanter
- 23. Example: How Obamabecame president through social media
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- 26. A good messageis simple, short, memorable , and even iconic CHANGE “ Yes we can”
- 27. Your friends willbe the first to adopt your message: my cause our cause
- 28. The Biggest Word Is You!
- 29. A good messagewill spread. Source: David Wilcox, The Social Reporter
- 30. Corporate = control= democracy + + Source: “What’s next in media: by Neil Perkin
- 31. Your supporters needdifferent messages and languages.
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- 34. Where is this?Hint: think strategically!
- 35. Strategic thinking: InGermany there are ZERO voters… but they will be future allies.
- 36. Not every messagewill applaud you. But if you talk openly about failure, most people will want to help you.
- 37. Obama won throughsocial media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
- 38. The whole ideais to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
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- 40. Make your messagecount (and spread)
- 41. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
- 42. BUILD RELATIONSHIPSSource: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
- 43. Tools for donorsto promote projects they love
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- 46. Registries allow peopleto endorse/advertise combinations of projects
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- 48. Fundraisers Allows anyperson to take control of fundraising for your project. Tools to integrate into Facebook and other social media.
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- 51. A year’s worthof donations in 1 check-out Same donation benefits as a one-time donation Recurring Donations
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- 53. BUILD RELATIONSHIPSSource: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
- 54. Resources Beth's Blog:How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change *Beth Kanter: The queen of social media for non-profits http://www.socializeyourcause.org/ *”It’s your cause. Make it social.” *blog, resources, useful Tweets http://www.diosacommunications.com/ *webinars and blog http://www.futurefundraisingnow.com/ *Focus on donors to raise funds effectively http://www.globalgiving.org/toolkit-fundraising/ http://www.globalgiving.org/toolkit-socialmedia/
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- 56. But it’s notwho you think Medium age = 31
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Editor's Notes
- #7 update
- #27 Obama hesitant to use it at first, but the ease with which people adopted it and all the meaning it conveyed to them, changed his mind.
- #38 & comprehensive—he was everywhere in a COORDINATED manner
- #43 How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
- #45 Easy to share on soc. Media sites
- #48 $310k in ‘09
- #51 update
- #54 How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates