March 2019 aurora slide deck

March 2019 aurora slide deck

• 1.
  Aurora March 2019
• 2.
  Goal and Value Aurorais focused on creating accessible augmented reality Through Working directly with business partners to build relationships While Exploring creative applications to excite new users With the goal of Giving users ownership over their virtual space around themselves or their business
• 3.
  Current Solutions 1. AugmentedReality Cards: Low price trading card sized items sold at retail locations 2. Location-based Game App: Interactive virtual characters at specific locations to entertain guests and customers
• 4.
  Personal AR/AR Cards ●First Retail Product ● Launched to 9 retail locations throughout February with last batch distributed 2/18 ○ 50 cards per location ○ Sold on flyer with marketing language ● Features: ○ Card as controller - blend physical + virtual ○ 3 characters ● Accessible + low price ● Vendors: gaming stores, comic book stores, trading card stores
• 5.
  Personal AR/AR Cards:Next Step Develop into “AR Library” model where user selects their own code + can pick from large collection of items - both from us and from retailers/artists User Selects Own Codes Favorite brand logo Treasured photo Random Code Creates personal library Games Artwork Retail Views from app on code
• 6.
  Personal AR/AR Cards ●Give users easiest access to games, art, and retail items and connect creators to more revenue ● Already thousands of models online from creators
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  Personal AR/AR Cards MonetizationOptions: ● Selling cards, stickers of codes ● In app advertisement ● Fee for selling model (creator-side) ● Sponsored/promoted objects ● Affiliate revenue for retail products sold
• 8.
  Location-based AR ● Appavailable on App Store: Magic Room ● Set up individually for participating businesses ● Current partners: ○ 10 Pediatric Dental Offices ○ Goal of 40 by end of March ○ Currently free to participate ● Market: Currently aimed at businesses with waiting experience ● Value: Easy entertainment, makes business environment interactive
• 9.
  Location-based AR ● Earlyfocus is to gain users at locations and test demand to bring product back to their homes or other businesses ● Next goal to give users more customization ○ Have received interest from participating practice in developing tooth model and location filters we will develop ! ! !
• 10.
  In Development: ARTourism App ● Reaching out to Santa Monica organizations ● Create virtual tour of city with features for both locals and visitors ○ Version 1 Features: ■ Allows users to select from local businesses by category (food, entertainment, etc) and see AR markers indicating location and directions ■ App recognizes city landmarks including artwork and murals to provide cultural information Points of Interest Entertainment Food Bergamot Station Arts Center 0.7 mi Mockup of user selection menuPrototype recognizing mural and creating info plaque
• 11.
  Next Steps Product Development: ●Create Sign Up / Accounts Functionality ● Develop app and website to host library of objects ● Create functions for pulling objects from database Model Acquisition ● Develop a number of our own models and games to offer to users for free ● Outreach to content creators to sell their content through Aurora Sales / Marketing ● Continue outreach to pediatric dental offices, cafes, small retailers ● Grow social media presence
• 12.
  Plan, Projection, MarketPotential First Quarter 2019: Add signup feature for Aurora Card, customizable codes for users. Seed supply through currently available online content. ● Aurora Card - 750 Units Distributed / 100 App Downloads ● Magic Room - 40 Locations / 100 App Downloads First Half 2019: Expand customization options for location-based AR. Grow community of content creators to sell augmented reality games and objects ● Aurora Card - 5000-10000 Downloads / 2000 Monthly Active Users ● Magic Room - 100 Locations / 1000-1500 Total Users 2019: Develop an active user base viewing, buying, and selling objects and collecting them at participating locations. ● Aurora Card - 10000 MAU end of year ● Magic Room - 300 Locations / Customizable Options / Outside of SoCal area
• 13.
  Plan, Projection, MarketPotential Early stage Products Developed Products $9.0 mn Aurora Card: 6000 market locations @ 3000 units per location / yr + $.50 /unit $3.0 mn Magic Room: 25000 locations @ $120 / yr $540 mn Location-based AR: 15 million small business retailers 10% participation in AR @ $360/yr $600 mn Aurora Card: 10 million Monthly Active Users (benchmarked below Pokemon Go! @ 15 mn) $5/mo per active user on content and advertising
• 14.
  Current Team ● SpencerMaxwell: Founder with past BD/Sales Experience at Panjo and Brighter in Santa Monica. Have used this last year to gain experience in ARKit + Swift, SQL, PHP, and general product development. Works in all areas of the business. ● Jami Tefridj: Backend Developer with experience in database management. Has already built out Aurora’s backend in MySQL, S3, and an API Gateway. ● Wilfredo Ramos: Full-stack Developer focused at Aurora mainly on developing the website. Has redesigned the site to add better form support and imagery.
• 15.
  Current Team ● AlexGregory: Responsible for developing Aurora’s own 3D Models and games. Is working to take the current models and develop them with better textures as well as to create new original games for Aurora. Experience with Lightwave 3D, Maya, as well as web design. ● Drew Morris: Brings three years of experience in B2B sales to Aurora to take charge of acquiring more businesses to use our applications. Will focus on developing proper messaging for emails and outreach. ● Noah Roush: Will lead new user acquisition for Aurora. Has experience in developing social media for website. Working on developing social media strategies to draw in users and increase downloads.
• 16.
  Raising Capital Seeking investmentof $200-250K ● Majority towards product development ○ Using best systems to scale product ■ Better space for hosting thousands of models ○ Bring more team members in full time ● Additional burn for marketing efforts ○ Reaching out to businesses, users, city groups ○ Creating community of content creators ● Up burn rate to $10-15K/mo