Breakfast & Brains, February 2012-Maria Cadbury

Breakfast & Brains, February 2012-Maria Cadbury

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  Brainient Breakfast & Brains Making the most out of an ad network Performance Solutions Technology Solutions Content Solutions Brand Solutions Video Solutions Maria Cadbury February, 2012
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  The Evolution ofOnline Marketing Web 1.0 Web 2.0 Web 3.0 No. of Next Generation users Mobile, Social & Video Key media distribution trends for 2011 onward Leveraging new platforms n  Brand enablement and hyper- n  Mobile web becoming targetability mainstream n  Display measurability & efficacy of n  Social networks as a major search Search medium of the web n  Real-time across media Used to be the leading n  Online video gaining traction n  Social grid optimisation form of online advertising n  Video uptake n  Ads are highly targeted Portals n  Mobility opportunity n  Significant reach Official launching of n  Performance-based various portals marketing model n  Ability to buy and sell n  SEO/SEM Early Stage products online Official public face of n  Increasing importance of internet online marketing n  Web 1.0 era n  Simplistic media buys n  Static webpages n  eCommerce online appearance n  Start of display advertising Adconion Media Group # Users(1) <250k ~16m ~147m ~361m >2.1bn 1990 1995 1998 After 2000 2011 onwards Source: Jefferies research (1) Based on Internetworldstats data Time 2
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  The Key OnlineTrends Media Marketing Companies need to be positioned to capitalize upon the key online trends through product offering and propritary technology platform 01 CROSS-CHANNEL TARGETING Advertisers are seeking more and more integrated campaigns….Adobe acquires Ominture…Forester Marketing Suite 02 DATA IS THE NEW OIL Adconion Media Group However the refinement of this oil to turn it into fuel that can drive results is costly and reserved for an elite few. You need the infrastructure (capex) expertise (engineers) and the reach to act upon it. 03 BRANDS ARE MOVING ONLINE Traditionally online ad spend was fueled by performance (Affiliate, Search, Cost Per Lead). With the consumption of online video and social spend is increasing on brand. 3
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  Today there areover 2 Billion people connecting to the WORLD WIDE WEB Adconion Media Group and unlike OFFLINE MEDIA Global Audience Each individual web users can be identified, tracked, targeted and profiled at amazing granularity. 4
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  Today there areover 2 Billion people connecting to the WORLD WIDE WEB AGE 30 - 39 LOCATION London, England KNOWN BEHAVIOURS Travel research, children’s clothing, summer fashion Adconion Media Group WEBSITES VISITED Expedia.com, Bestdressedkids.com, Gap.com ADS PREVIOUSLY INTERACTED 5
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  Today there areover 2 Billion people connecting to the WORLD WIDE WEB AGE 21 - 29 LOCATION New York, New York KNOWN BEHAVIOURS Clubbing, sports clothing, heavy music downloader Adconion Media Group WEBSITES VISITED eBay,.com, Ripcurl.com, Footlocker,com, iTunes.com ADS PREVIOUSLY INTERACTED 6
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  This audience connectsto the www in many ways... iPAD MACINTOSH iPhone PC COMPUTER PS3 Adconion Media Group GLOBAL AUDIENCE 7
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  and spend timedoing many different things on differnt sites... SOCIALIZING READING EMAILS WATCHING TV READING CONTENT PLAYING GAMES Adconion Media Group GLOBAL AUDIENCE 8
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  Advertisers pay thepublishers to target ads to a specific audience FACEBOOK ADS EMAIL OFFERS VIDEO ADS BANNER ADS IN-GAMING / IN-APP ADS Adconion Media Group GLOBAL AUDIENCE 9
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  Adconion Media Group The Advertiser’s Challenge 10
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  Adconion Media Group The Advertiser’s Challenge 11
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  Technology powers digital Adconion‘s propriety technology is a content distribution platform & ad server that delivers both advertising and content across all digital devices: Web, Mobile, iPad, IPTV, PS3 Adconion Media Group 12
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  NETWORK ARE AMANAGED SERVICE PARTNER 1.  Proprietary technology 2.  Inventory (and it’s sources) 3.  Data (owned and bought) 4.  Skilled people who make magic www.adconion.com 13