Marie-Astrid Molina, Product Designer, Scaleway
TechSylvania, 29.06.22
How to design for products
you understand
nothing about!
The cloud of
choice
Helps developers and
businesses build, deploy
and scale applications on
all types of infrastructure
French… and European
Masters its entire stack, from
software to data centers
25k+ companies use
Scaleway
In 160 countries!
7 data centers
In France, Holland and Poland
🇪🇺
💼
🔒
🇫🇷
Product Designer
✏️
Product Designer
✏️
Product Designer
✏️
User needs
🙋
⚙️
👔
📖
Business strategy
Internal
technical limits Design principles
Design system
Layouts
Workshops
Userflows
Layouts
Bring a positive and significant
experience to our clients
Let’s rewind
From school
to cloud
“ I had never worked on a subject
I wasn’t already familiar with ”
Let’s rewind
🧘
Let’s rewind
🏢
🧘
Let’s rewind
🏢
😱
🏢
🧘
Step #1
How not to
panic?
How not to panic?
No one understands
everything 100%
🤯
🤯
🤯
How not to panic?
They know that I don’t know
🤯
🤯
🤯
How not to panic?
I already know what to do
🤯
🤯
🤯
Step #2
Understanding
the basics
Tweak & compare
key interfaces
What is the “console” ?
Understanding the basics
Product catalog
Order & Configuration
Access management
What is the “console” ?
Understanding the basics
📖
⚙️
🙋
Understanding the basics
Browse through
key screens
Being reassured
🤯🤯
Understanding the basics
Browse through
key screens
Being reassured
🤯🤯
Click & test
everywhere!
Experimenting
🤯
Understanding the basics
Browse through
key screens
Being reassured
🤯🤯
Click & test
everywhere!
Experimenting
🤯
Compare with
competitors
Benchmarking
👭
Find your lighthouse
“Like a fisherman in the raging sea, I need to
find a lighthouse: someone I can lean on to
safely guide me to the land.”
Understanding the basics
Easy to talk to and eager
to share with others
A teacher or a speaker at
technical events
Blogger or Youtuber
Understanding the basics
👩
🏫
💻
Gather some
good references
Ask my
“lighthouses”
Gathering
💡
Understanding the basics
Understanding the basics
Ask my
“lighthouses”
Gathering
💡
Choose my
favorite medium
Filtering
👍
Understanding the basics
Ask my
“lighthouses”
Gathering
💡
Choose my
favorite medium
Filtering
👍
Redraw or
rewrite
Appropriating
🎨
Understanding the basics
Sketch drawn by a “lighthouse” My sketch
Collect quantitative
user feedback
Via sales reprensentatives
Via customer service
Via social networks
Via our communities
Understanding the basics
👩
💼
👍
💬
👩
🔧
Understanding the basics
Step #3
Being efficient
in the long term
Process is love.
Process is life.
Being efficient on the long term
User
storymapping
User Stories
🤯🤯
Being efficient on the long term
Acceptance
criterias
Specifications
✅
User
storymapping
User Stories
🤯🤯
Being efficient on the long term
Acceptance
criterias
Specifications
✅
User
storymapping
User Stories
🤯🤯
Design
reviews
Feedback
🔄
There are no
dumb questions!
Being efficient on the long term
Never again!!!
Speaking the same
language
“The client needs some cutlery to eat”
Being efficient on the long term
🍴 🧘 🧘
👧
🏿
👴
🏿
👩
🏿
Being efficient on the long term
Never again!!!
Realizing my design is wrong because we’ve been
using the same word to describe different things…
Being efficient on the long term
Reminder
Why would you
go through this?
Why would you go through this?
Unstoppable
💪
Knowledgable
🤯
Needed
😎
Why would you go through this?
Thank you!
The full article
(in English)
Our job offers
Join us!
@MarieAsteroide
Marie-Astrid Molina

Marie Astrid Molina (Scaleway), How to Design for a Product You Understand Nothing About