Marketing Content Strategy
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The document discusses content strategy and outlines key questions to consider when developing a content strategy plan, including how content will be structured, how users will find content, how to get from today to launch, what content is needed and why, what comes next after launch, and how recommendations impact the business. The goal of content strategy is to plan for the creation, delivery, and governance of useful and usable content.
Marketing Content Strategy
- 1. How will the content be structured? How will users find your web content? How we will get from today to launch? What content What's next once the content is "out there "? do we need, How do these and why? recommendations impact our business? Produced by Useable Useful. Content purpose enjoyable plan. create Content publish. creation monitor process ` What ` With what ` Why ` When ` How ` Where ` For whom ` How often ` By whom ` What next Content considerations Content strategy Content strategy is the practice of planning for the creation, delivery, Content layout and governance of useful, usable content. How will the content be structured? How will users find your web content? What content do How we will get from we need, today to launch? and why? What's next once the content is "out there "? What content How do these recommendations impact our business? Stockdaleprintpress Content strategy (2).mmap - 28/06/2009 - Mindjet