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marketing information system
Marketing information system is a planned system that collects, processes, stores and shares data to help management make decisions. It gathers data, organizes it into useful information, stores it, and distributes the information where it is needed for management functions. An MIS aids management by providing essential marketing information.
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marketing information system
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- 5. According to PhilipKotler Marketing information system is a planned system of collecting, processing, storing and disseminating data in the form of information needed to carry out the functions of management.