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Marketing now
The document discusses the evolution of marketing practices, emphasizing the integration of creativity and analytics in modern marketing strategies. It highlights the importance of inbound marketing, data-driven decision-making, and the necessity for marketers to build strong digital relationships with customers. Additionally, it outlines best practices and trends in digital marketing, underscoring the increasing budget allocations for online efforts and the need for continual adaptation and innovation.
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Marketing now
- 1. Marketing Now! AEM Workshop| 05.09.2013 | The Woodlands, TX
- 2. Luis Alvarado, PhD DirectorTec de Monterrey, Miami Business Partner in nContacto Higher education administration and training Consulting in Marketing and Communications Business Development for use of technology for distance education Jose Luis Lopez, MBA CEO/Founder nContacto WW Compliance, PPS Hewlett Packard, Houston Experienced educator President of Mexican Talent Network, Houston Chapter Member of several nonprofit Hispanic and professionals associations in the US and Mexico @drluis @pplopez Marketing Now! AEM Workshop #MarketingNow | ez-mkt.com/marketing-now
- 3. Marketing Now! AEM Workshop| 05.09.2013 | The Woodlands, TX Start the conversation! #MarketingNow ez-mkt.com/marketing-now
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- 5. FIRST start byknowing what Nowadays means to be one
- 6. PHILOSOPHY:PHILOSOPHY: Marketing is aboutengaging with your customers on an emotional level QUOTED SAYING: “I think this will really resonate with our audience” FAVORITE TOOLS: Wordpress Twitter Photoshop Email STRENGHTS: • Creative • Innovative TYPICAL PROJECTS: • Email Campaigns • Content Creation • Thought Leadership PHILOSOPHY: Data is the key to improving marketing accuracy and effectiveness QUOTED SAYING: “Here are the ROI numbers for that last campaign” FAVORITE TOOLS: Pardot Excel Analytics Adwords STRENGHTS: • Organized • Detail-Oriented TYPICAL PROJECTS: • Forecasting • Lead Management • Reporting & Analytics
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- 8. “The modern marketermust have a strategic and analytical mind dedicated to measurable metrics but that is always craving a creative outlet” It is no longer about developing a catchy ad campaign that you will shout from the roof tops. Marketing has evolved into a combination of artistry and science
- 9. Inbound marketing has becomethe go-to strategy for modern marketers, putting a Premium on writing skill Visual content grabs consumers’ attention making it a valuable marketing resource Social media has changed the way marketers interact with consumers, making managing digital relationships an important skill Email remains the workhorse of most modern marketing departments. Best practices and design remain essential skills for marketers Marketing can no longer afford to be a cost center and the modern marketer should track all marketing activities and campaigns With more responsibility and fewer resources marketers must be experts in budgeting and operations Marketers need to be data experts, able to see major trends and important takeaways in a mass of data at a glance Using tools like Salesforce to understand campaign performance is an essential skill for the modern marketer
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- 14. “Is it entirely posiblefor marketing to not suck?” The Breakup
- 16. YOUR WEBSITE SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION PAIDSEARCH & BANNER ADS WORD OF MOUTH REFERRALS OFFLINE MEDIA EMAIL MARKETING MOBILE DEVICES CRM SOFTWARE WEB ANALYTICS
- 18. Is Your Businessdealing with snakes and ladders?
- 20. HOW MUCH HAPPY ISYOUR CUSTOMER ?
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- 22. Inbound marketing is amarketing strategy that focuses on getting found by customers
- 24. Getting picked isabout publishing smart
- 25. Inbound Generation is PublishConverting Promoting Analyze Optimizing
- 27. What are thelatest marketing trends “Marketers need to build digital relationships and reputation before closing a sale” - Chris Brogan President, Human Business Works
- 28. How many U.S.adults research products online? In the near future, virtually ALL adults will use search engines to find information 96% for young adults (age 18-29) Researched a product, YESTERDAY (that’s 39M)
- 29. of companies state they wouldreduce investment on printed media41% of overall marketing was spent of digital marketing in 201124% Over 700,000 local businesses have active pages on facebook = 100,000 state they will place more investment into local media efforts on their websites such as blogs and product reviews 64% Digital Marketing Spend
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- 31. Spending Budget 10.4% of2012 Revenue was Spent of Marketing and budgets will increase 6% in 2013! U.S. Digital Marketing Spending Survey, 2013. Gartner www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp Financial Serv/Insurance High-Tech Manufacturing Media Retail Healthcare Total 9.2 10.6 12.7 10.6 9.1 10.6 10.4 Marketing Budget as percentage of Company Revenue
- 32. Mobile Marketing Social Media E-MailMarketing Display Advertising Search Marketing 950 1649 1676 11732 24299 Forecast for US interactive Marketing 2012 17% of total ad spend for 2012 60.3% 29.0% 4.1% 4.1% 2.3% US Million U.S. Digital Marketing Spending Survey, 2013. Gartner www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp
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- 34. How do youfind your customer?
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- 40. What is yourCustomer looking for? What is your Customer looking for? Solve a Problem Satisfy a Need
- 41. What do theyexpect? A Premium Customer Experience!
- 42. How to doit? “Lean Startup” Business Development Business Model Customer Discovery Customer Validation Customer Creation Market Positioning
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- 46. A Minimun ViableProduct Landing Page
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- 50. Life Cycle Marketing MarketingAutomation
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- 55. Final Rules It isa “huge” challenge to convert from offline to online Find the most ideal combination Think about where you target in on the web When they are in “search” mode & when they are in “whatever” mode Think “viral” from the start Make it easy attractive to “pass on” to friends
- 56. Final Rules Measure andanalyze everything Tag all your links Google analytics is free! Track EVERYTHING! Test, then test again. Learn… and adapt Look outside of your walls for expertise and partners Shift is happening at an increasing speed Think “viral” from the start Don’t be afraid to make mistakes… you will make some!
- 57. Final Rules Do MarketingNow! Innovation Creativity Integration Analytics Automation
- 58. Luis Alvarado [email protected] latraiciondelamemoria.blogspot.com /drluis /@drluis /dr-luis-alvarado /112643040851702092466 Jose LuisLopez [email protected] pplopez.net /jose.luis.lopez.mota /@pplopez /joseluislopez /105631073905208982112 ez-mkt.com/marketing-now to access this material:
- 59. Thanks Gracias ﺷﻛرا gràcies 谢谢 bedankt MerciDank תודה ευχαριστίες 감사 Aliquam спасибо ขอบคุณ obrigado ﺗﺷﮑر ﺑﺎ 感謝 Tack dzięki Go raibhmaith agat շնորհակալություն Eskerrik asko благодаря hvala धन्यवादgrazie благодарам mulţumiri хвала Terima kasih Grazzi Grazas kiitos דאַנק diolch teşekkürler ಧನ��ಾದಗಳ� Takk આભારદશર્ક શબ્દો díky tänan salamat ধনয্বাদ www.ez-mkt.com | 281-374-4734 | [email protected]
- 60. Web voting: ez-mkt.com/marketing-now QuickFinal Survey