Downloaded 796 times
![Elasticity of demand
•Income elasticity
•Price elasticity
The demand for any given good is influenced not only
by the price of the good and substitutes but also the
buyers income
Income elasticity's can be calculated both for short
term [ 2 yrs] and long term [ coming 30 years]
Most of the good s are normal goods with positive
income elasticity's.](https://image.slidesharecdn.com/anju-121108233146-phpapp02/75/MARKETING-OF-FISH-IN-INDIA-DEMAND-40-2048.jpg)
Uploaded byDEVIKA ANTHARJANAM
MARKETING OF FISH IN INDIA DEMAND
This document provides a summary of fish marketing and production in India. It discusses key concepts in marketing such as demand and factors influencing demand. It notes that domestic and export demand for fish is increasing due to health benefits. India is a major producer and exporter of fish, especially shrimp. Production data from 1950-2011 shows steady increases. The document analyzes state-wise production data and notes that West Bengal has the highest production. It also examines demand sectorally and regionally. In conclusion, it discusses price and income elasticities and notes that demand for fish is generally inelastic.
More Related Content
Similar to MARKETING OF FISH IN INDIA DEMAND
MARKETING OF FISH IN INDIA DEMAND
- 1. SEMINAR ANJU.P ROLL NO:3 THIRD SEMESTER SIF CUSAT
- 2. Marketing of fishin India .
- 3. What is marketing? Themanagement process through which goods and services move from concept to the customer. marketing is based on thinking about the business in terms of customer needs and their satisfaction.
- 4. DEMAND “desire for a commodity backed by purchasing power and also willingness to pay ” Or Quantity demanded of a a commodity by a consumer at a given price during a specific time period
- 5. . Demand forfish and fishery products are increasing considerably ,both at domestic and export front. This has been caused due to the health concerns and the perception of fish as a healthy food with high levels of digestible protein , PUFA and cholesterol lowering capabilities..
- 6. . Indiais the third largest producer of fish 7 th in shrimp aquaculture production India has a long coastal line 8129km 9 coastal states 4 union territories (In which wide spectrum of flora and fauna is seen) 3.9 million ha of estuary 2.54 million ha salt affected coastal soil 5 million ha mangrove
- 7. . Fishproduction –in 1950-1951 is.752 million tonn. Nw Reached 8 million ton in 2010-2011 Export of marine product from India 2010- 2011 is of 2.67 billion dollars From 2009-2010 when we take the data it have grown 10.96% considerably Shrimp export increased due to the increase of export of 10000 tonne of white legged vennamei shrimp and p. monodon
- 8. PRODUCTION OF FISH 9000 PRODUCTION OF FISH 8000 . 7000 6000 5000 4000 PRODUCTION OF FISH 3000 2000 1000 0
- 9. The projected demandfor fish in the country ( 2012) is 9.74 .million tone, Demand for fish in for domestic market is 5.9 million t . The projected supply of fish is 9.60 million t (by 2012 )with major share is from 2 area 5.34 million t from inland aquaculture 3.10 million t from marine fisheries The fisheries sector contributed Rs 67 913 crores to the GDP (at current prices) during 2009-2010
- 10. . Frozen shrimp continued to be the major export item , it accounts for 46% of total dollar earning. The fisheries sector contribute around 29,707 crores to the countries economy It constitute 1.04 % of GDP 5.34% of agricultural GDP in the last 5 year plan Only 56 % of the population of India consumes fish Per capita consumption of fish is 9 kg per year Global per capita consumption 12 kg per year Exclusive economic zone 2.02 m km2
- 11. . DEMAND . DOMESTIC INTERNATIONAL
- 12.
- 13. INDUSTREAL RAW MATERIAL FREEZING CANNING PLANT PLANT Value Addition FISH MEAL CURING PLANT.. chitin AND FISH OIL PLANT and chitosan
- 14. DIRECT HUMAN CONSUMPTION HOUSE HOLD HOTEL HOSPITAL HOSTEL
- 15. DEVELOPED INTERNATIONAL DEMAND UNDER DEVELOPED
- 16. . DEMAND . SECTORAL REGIONAL DEMAND DEMAND
- 17. . REGIONAL DEMAND RURAL . URBAN
- 18. SECTERAL DEMAND 2012 home 60 consumption export 7 33 others
- 19. . When considering thefish production by state west Bengal occupy the first position with 1615.313 tone fish 2010-2012 Andhra Pradesh occupy second position 1349.940 Gujarat third position 774.902 . Kerala have fourth position 681.613 followed by Maharashtra having of 576.987
- 20. . (PRAWN, SHIRMP, FISHES ETC.) import 458209t export 6150t Dadra & Nagar Haveli have lowest production .05 t
- 21. 2007-2008 MARINE FP 700 600 500 400 300 2007-2008 MARINE FP 200 100 0
- 22. STATE 2007-2008 MARINE FP A.P 254.89 GOA 32.26 GUJRAT 644.53 KARNATAKA 175.57 KERALA 586.29 MAHARAHTRA 419.82 ORISSA 130.77 TAMIL NADU 393.27 WEST BANGAL 182.74 A&N ISLADS 28.6 DAMEN &DIU 26.28 LAKHSHADWEEP 11.04 PUDUCHERRY 33.44
- 23. . WHEN CONSIDERING THEINLAND PRODUCTION OF FISH OF 2007-2008 West Bengal is holding first position with a production of 1264.53 t AP. Is following with 755.20 t Utter Pradesh -325.95 t Bihar- 319.10 t Orissa -218.72 t
- 24. For the period1999-2000 50:50 inland marine
- 25. For the period2003-2004 ,46:54 marine inland
- 26. For the period2006-2007 44:58 inland marine
- 27. . Fishes available at west coast 30 lakh production Lizard fishes Long tail tuna Marine crabs Marine crustaceans Marine mollusks Marlins, sailfishes, etc. Mullets Narrow-barred Spanish mackerel Natantian decapods
- 28. . Percoids Pike-congers Pompanos Ponyfishes (=Slipmouths) Red seaweeds Sea catfishes Sea squirts Seer fishes Sharks, rays, skates, etc. ,
- 29. tassel fishes ‘ Tuna-like fishes Unicorn cod Wahoo Wolf-herrings Yellowfin tuna Anchovies, . Barracudas Bombay-duck Brown seaweeds Butterfishes, pomfrets
- 30. . Carangids Cephalopods Clupeoids Croakers, drums Indian oil sardine Indo-Pacific king mackerel Indo-Pacific sailfish Jacks, crevalles Kawakawa Kelee shad
- 31. . False trevally Flatfishes Flyingfishes Frigate and bullet tunas Giant tiger prawn Goatfishes Green seaweeds Hair tails, Scabbard fishes Halfbeaks Indian mackerel
- 32. Fishes of eastcoast {10lakh t} Ribbon fish, hilsa, Indian shad, Bombay duck, seer fish, tuna, shark, ray skates, mullets, flying fish,
- 33. perches, . eels, cat fishes , big jawed jumper, pipe fish, goat fish, Crocker, anchovies, wolf herring, sardine,
- 34. long tail tuna, . mackerel ,barracuda, silver bellies, lactarius, threadfins ..etc .
- 35. carp. Whenwe take in to consider the major carp, minor carp, exotic carp.. Etc.. West Bengal is the leading state who produces 1181005 ton production followed by Andhra Pradesh -802182 t Bihar- 274940 t Orissa – 225339 t Tamil nadu – 221810 t Assam -202282 t
- 36. Mechanized.vessels 58,911 Non-motorised vessels 104,270 Motorized vessels 75,591 • NE coast - sciaenids, catfish and pomfrets (together contributing 74.0% to the demersal landings). • SE coast - silverbellies and pigface breams • SW coast - threadfin breams and other perches • NW coast - sciaenids, catfish and threadfin breams
- 37. . Disposition of catch fresh form Frozen Cured Canning Miscellaneous
- 38. . Inthe year 1961 47.91% fish marketed in fresh form& 43.69% in cured form, In the year 1980 65.17 % marketed in fresh form, 5.98 in frozen ,cured 21 % , .21 % used for canning, other miscellaneous 1.98 % In the year 1990 fresh -65.18%, frozen 7.46%, 15.63 %cured, .76 % canning , 1.65% miscellaneous fishes
- 39. . Inthe year 2000 fresh fish -76.36%,frozen 4.93%, cured 6.05%,canning -.89% , miscellaneous - .74% In the year 2007 fresh is 83.42%, frozen 5.86% , cured 5.08%, canning .35% , miscellaneous .02%.
- 40. Elasticity of demand •Income elasticity •Price elasticity The demand for any given good is influenced not only by the price of the good and substitutes but also the buyers income Income elasticity's can be calculated both for short term [ 2 yrs] and long term [ coming 30 years] Most of the good s are normal goods with positive income elasticity's.
- 41. . Demandincreases as income rises, negative income elasticity's can be found for inferior goods. Thus less expenssive fishes such as mackerel, anchovies, sardine, carp, cat fish are considered as inferior goods. When the real price of both high value and low value fish increases , it create its effect on demand in 2 ways An increase in real price will reduce the quantity demanded . Then second a rice in price of relative commodity like chicken will shift the customers demand towards low priced fishes
- 42. . A hugeshift in income may tend the customers to take value added ready to eat products… But in long and short according to most of the economist the demand for fish is inelastic in terms of rice in income. Actually a rice in income have no effect in demand for fish .. It remains the same since the quantity demanded by the customers now and then remains the same.
- 43.
- 44. .. MANUALON FISHERY STATISTICS ,CSO-MFS-2011 PRESENT AND FUTURE SCENARIO OF INDIAN MARINE FISHERIES ,DR. P.U. ZACHARIA ,HEAD, DEMERSAL FISHERIES DIVISION CMFRI, COCHIN VISION 2030 CIBA ECONOMIC SURVEY 2011-12 STATSSTICAL DEPARTMENT THE STATE OF WORLD FISHERIES AND AQUACULTURE 2010 THE STATE OF WORLD FISHERIES AND AQUACULTURE 2011 MARKETING SYSTEM AND EFFICIENCY OF INDIAN MAJOR CARPS IN INDIA§,B. Ganesh Kumara*, K.K. Dattab, G. Vidya Sagar Reddyc and Muktha Menona
- 45. . Annualreport of CMFRI 2010-2011 Domestic Fish Marketing in India – Changing Structure, Conduct,Performance and Policies♣ B. Ganesh Kumar*a, K.K. Dattaa, P.K. Joshia, P.K. Katihab, R. Sureshc, T. Ravisankard,K. Ravindranathe and Muktha Menon CIBA annual report 2010-2011 CLIMATE CHANGE AND INDIA:A 4X4 ASSESSMENT A SECTORAL AND REGIONAL ANALYSIS FOR 2030S Demand for Fish by Species in India: ThreestageBudgeting Framework*Praduman Kumar1, Madan M. Dey2 and Ferdinand J. Paraguas3 marketing of fish in India third edition, agricultural marketing series.
- 46.
Editor's Notes
- #4 We allknw that what is market it is simply a place where sellers and buyers met… thaat we have studiesd in previous sem.. We have studies various types of market… monopolistic, competivei, oligopoly… etc ssoooooo… firdst of all let me put forward the idea of ………………………
- #5 After this slide tell about the puddles and fresh water in india and the main resource is fish… it support financially and nourishes the common man During 19th century, the fisheries was the only source of sustenance for a segment of the population living in the coastal region, and on the banks of rivers, lakes and canals in India. Fishing in general was a hereditary profession carried on from generation to generation with almost all the members of the family taking part in it to varying degree. The socio-economic condition of fishermen was very poor. The fishermen belonged to the lowest stratum of society and fishing was generally regarded as one of the meanest of all trades and profession.
- #12 Demand for fish in india can be 2 type… domestic demand for fish and demand for fish with in india and international demand
- #14 They can further be divided in to large medium and small
- #15 Domestic demand for D H C are from these sectors
- #17 Regional means geographical classidfication
- #18 Regional means geographical classidfication ….
- #22 HIGHEST IS GUJRATH THEN KERALA FOLLOWED BY MAHARASHRTRA