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Marketing organisation
The document discusses different types of marketing organizations. It begins with introducing marketing and defining marketing organization. There are four main types discussed: functional, product, market-oriented, and customer-oriented. The functional type groups activities by function like marketing research or sales. The product type assigns product managers for specific products or groups. The market-oriented type serves large numbers of customers over a large territory. Finally, the customer-oriented type designates groups to focus on different customer classes like distributors or retailers.
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Introduces marketing organisation, its meaning, principles, importance, and types of structure.
Defines marketing as the process of delivering standards and organisation as a group with profit motives.
Discusses marketing organisation as a foundation for sales planning, encompassing group efforts towards objectives.
Outlines core principles including objectives, specialisation, co-ordination, authority, responsibilities, and control.
Explains the role of marketing organisation in administration, growth, unity of command, and resource utilization.
Describes functional marketing organisation where activities are grouped by function like marketing and sales.
Explains product-oriented organisation focused on specific product manager responsibilities within firms.
Discusses market-oriented organisation structure for serving a large customer base across territories.
Defines customer-oriented marketing organisation, focusing on distinct classes of customers for better engagement.
Introduces the concept of combined marketing organisation to leverage different marketing functions.
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- 1. MARKETING ORGANISATIONPRESENTATION BY:AMEY WAGHVINOD DHIKALERAHULCKHOPADE
- 2. CONTENTINTRODUCTION TO MARKETING& ORGANISATIONMEANING OF MARKETING ORGANISATIONPRINCIPLES OF MARKETING ORGANISATIONIMPORTANCE OF MARKETING ORGANISATIONTYPES OF MARKETING ORGANISATION & STRUCTURE
- 3. INTRODUCTIONMarketing can besimply defined as “ Process of Creating & Delivering Standard of Living of Society .Marketing is the Beginning & End of all Business Activities.Marketing is a Process of Create Time & Place Utilities.
- 4. INTRODUCTIONOrganisation is simplya Group of People working with a Common objective with a Motive of Profit Earning.Organisation is a Mechanism through which Managerial Philosophy is Translate into Action.
- 5. MARKETING ORGANISATionMarketing Organisationis an Orienting point for Cooperative endeavors and a Structure of Human Relationship.It is Composed of Group of Individual straining jointly to reach qualitative and quantitative personnel selling objectives and bearing both informal and formal relation to one another.Marketing Organisation is the Foundation of Effective Sales Planning for Systematic execution of Plan and Policies.
- 6. PRINCIPLES OF MARKETINGORGANISATIONPrinciple of OrganisationPrinciple of ObjectivesPrinciple of SpecialisationPrinciple of Co ordinationPrinciple of AuthorityPrinciple of ResponsibilitiesPrinciple of DefinitionPrinciple of CorrespondancePrinciple of Span of ControlPrinciple of Continuity
- 7. IMPORTANCE OF MARKETINGORGANISATION It helps in Administration and Management of Marketing Policies.It helps in Expansion and Growth of Organisation and its ActivitiesIt helps in Unity of CommandIt helps in achieving objectives
- 8. IMPORTANCE OF MARKETINGORGANISATION Its Permits Optimum Use of Resourses.Co-ordination of Different Departmental Activities.Effective Marketing Manager can Satisfy various types of Consumer and their different tests with the same product by converting them properly.
- 9. Types of marketingorganisation
- 10. Types of marketingorganisationFUNCTIONAL TYPE OF MARKETING ORGANISATIONIn Functional type of organisation the activities are grouped on the basis of function to be performed as product planning ,marketing research,advertising and sales.This is the most simple and common type of organisation structures of marketing tasks.
- 11. Each main functionis sub-divided into various sub-function to be performed to attain the objectives such as MARKETING,FINANCE AND PRODUTION.Each sub-function is delegated to separate manager under the control of marketing manager and such manager are responsible to marketing manager who report to executives.
- 12. Types of marketingorganisationPRODUCT TYPE OF MARKETING ORGANISATIONIn Product marketing organisation forms assigns to product manager with the responsibility for marketing decisions of particular product or groups of product.The product manager acts as a Little manager.
- 13. The product managertakes and executes decision regarding matter like advertising and sales promotion.This type of structure is best suited to industries producing different products or brands.e.g.Amul,hindustan uniliver.etc.
- 14. Types of marketingorganisationMARKET ORIENETD MARKETING ORGANISATION Market marketing organisation used by big companies who serve large number of customer spread over large territory.
- 16. Types of marketingorganisationCUSTOMER ORIENTED MARKETING ORGANISATIONIn customer marketing organisation ,structure concentration is on the type of customers and separate groups are designated responsible for marketing programmes for their different classes of customer such asDISTRIBUTORSRETAILERS ANDCUSTOMERS.
- 17. Full attention canbe paid to each classes of customers and the problems can be understood by the organisation .Contact with customers regularly.Helpful to estimated demands and satisfy them.
- 18. Types of marketingorganisationCOMBINED MAARKETING ORGANISATION