marketing plan

 khizar hayat khan
 khizarhayatkhan1000@gmail.com

 Mission:
WE ARE COMMITTED TO INTRODUCING NEW DESIGN
AND VARIETY FLAVOUR IN OUR JUICES.

Introduction To Fresh
 Naturally Refreshing
 Real fruit juice
 energy
 Delicious taste

Our Objectives
 To increase 25% market share
 To increase the product line i.e.
 To increase profits
 To satisfy the customers better

Market Demographics
Geographic’s:
We have divided District Haripur into 4 zones to capture
the market.
 A zone includes Main city Haripur .
 B zone includes Kts ( 1,2,3,4 Sectors )
 C zone includes khanpur.
 D zone includes TIP Colony.

Demographics:
 Kids
 Youngsters
 Mature
 Old age persons

Our Competitors
 Shezan
 Nestle
 Slice

STRENGTHS
 latest technology plant
 Quality product
 Specialists available for specialized jobs and tasks
 Hire experienced staff
 Medical insurance of employees
 Targeted to low and middle class people.
 Reasonable price
 Expiry date above 6 months
 Easily available raw material

WEAKNESS
 New in juice industry
 Small distribution network
 Strong competitor
 No market share
 Limited experience of customers

SUPPLIERS INFORMATION
Green House Fruits.
Address: GT Road, Near Shaheen CNG.

OPPURTUNITIES
 Increase the distribution network.
 Market is very big & attractive.
 Take-over of the distributor
 Increased demand of high quality products.

Threats
 Political instability
 New entrance from the exiting competitors
 So many competitors
 Retaining consumers
 Increases of general sales tax
 To face strong competitors like

Marketing Strategy and Objectives
 Positioning Strategies
 Segmentation
 Targeting

Marketing Mix
 Product
 Price
 Promotion
 Place

PRODUCT
 Product Variety
 Quality
 Design
 Packaging
 Sizes

Pricing
 The cost of fruits Rs.3
 Electricity Rs.2
 Factory Overhead Rs.3
 Miscellaneous Rs.2
 Retailer Margin Rs.2
 Profit Rs.3
 Total Price Rs.15

Promotion Strategies
 Print Media Rs. 83, 600
 Cable network Rs. 1,85000
 Billboards Rs. 120,000
 Pamphlets and cards Rs. 40,000
 Social Networking RS 00000

Attractiveness
o Purchase 10 juice packs and get one pack free.
 If you purchase a small crate of juice then you will able to
participate in lucky draw and you can win following prizes:
 Unique bike 70 CC
 Samsung LED 32 ”
 Qmobile

Budgeting
Sr.
No
Description Amount
1 Cost of land 250,00,000
2
Raw material 5,00,0000
3 Stationery 40,000
4
Office expenses 1,00,000
5
Furniture 3,00,000
6
Staff salaries 3,00,000
7 Freight inward charges 60,000
8
Repair & Maintenance 150,000
9 Research & Development 90,000
10 Technology 10,00,000
11 Marketing Media Expenses 428,600
Total 324,68,600

marketing plan

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