Downloaded 10 times
Marketing Plan
- 1.
- 2.
- 3. SUCCESSFULLY MARKET ANDINTRODUCE THE NEW MOBILE GAMING APP COMPANY’S GOAL
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10. TARGET MARKET Apple IOSApp StoreGoogle Play Store
- 11.
- 12. TARGET CUSTOMERS MARKET SHARE GamesEntertainment Others CUSTOMERS PLAYING GAMES DURING THEIR “ME TIME”
- 13.
- 14. DOWNLOADS - 100,000 AVERAGEDURATION OF USE PER DAY - 25MINS REVENUE - $1,20,000 TARGET FOR THE FIRST MONTH AFTER LAUNCH
- 15.
- 16. TARGET MARKET Customers Android andIOS users Mostly Gamers Kids and teenagers Competitors Nekki SNK Playmore TNSoftware
- 17. VALUE PROPOSITION High DefinitionQuality Gaming Fun, Entertaining & Enjoyable Experience Challenge a friends or random gamers online
- 18. POSITIONING Points of Parity HighDefinition Graphics Single Player Mode Online Multiplayer Mode Points of Difference Vast roster of characters from different gaming series Rewards after completing challenges 3-Dimensional gaming view
- 19.
- 20. PRODUCT - FIGHTINGFORCE GAME (MOBILE APP) 3-DIMENSIONAL GAMING VIEW HIGH DEFINITION GRAPHICS VAST ROSTERS OF CHARACTERS FROM DIFFERENT SERIES UNIQUE FIGHTING STYLES CHALLENGING STORY MODE ONLINE GAMING ENTERTAINING
- 21.
- 22. PRICE Primary Features -Free Basic Rosters Single Player Mode Online Gaming Premium Features(full app) - $6 Advanced rosters Different abilities & rewards Online Tournaments
- 23.
- 24. PHASE 1 Strategic Positioning GameAwareness Web Presence
- 25. PHASE 2 Blog Strategy ViralVideos Guerrilla Marketing
- 26.