Marketing plan: medoc

Marketing plan: medoc

• 1.
  MARKETING PLAN MEDOC- your medicalapp
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  OUTLINE E X EC U T I V E S U M M A R Y G O A L S T R A T E G Y T A C T I C S I M P L E M E N T A T I O N S I T U A T I O N A N A L Y S I S
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  EXECUTIVE SUMMARY
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  SITUATION OVERVIEW ➤ Today,billions of people struggle to have a healthy life ➤ Also doctors today find it useful to take a second opinion on patients, discuss difficult cases, hence this app provides such a forum to doctors for productive discussions by locating other doctors easily through the app ➤ Also patients can search for any doctor, take appointments and get health tips GOAL • To increase more and more users and create a wide forum for the doctors all over • To facilitate greater approach for patients for better healthcare
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  SITUATION ANALYSIS
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  COMPANY OVERVIEW • Todaythere is increasing trend of android apps all around • Even in medicine and health market, there are several other apps like practo, librate, curofy having different features for doctors and patients • It primarily focuses on “doctor to doctor” communication building a large network of doctors who can then be approached by general public for medical issues
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  MARKET OVERVIEW • Demographicdistribution of market: beginning with metro cities is a profitable target for increasing the reach of this app to more and more consumers • Segmentation: targets the people living in urban cities and towns having access to android phones • Increased demand of value-based care in the healthcare industry • Patient engagement beyond doctor visit
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  • Doctors • Mid-highincome patients
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  GOAL
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  Doctor discovery portal Discussionforum for doctors Better consultation to patients
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  STRATEGY
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  ➤ Customers: • Theapp mainly is beneficial to doctors as well as patients • The mid to high income consumers who can access the app easily ➤ Collaborators: • Diagnostic Labs • Health organizations ➤ Company: • the key stakeholders in an app like this are mainly doctors, medical organizations, laboratories ➤ Competitors: • other medical and health-related apps like curofy, practo which have been established worldwide TARGET MARKET
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  VALUE-PROPOSITION • Customer value: ✓well-designedapp for doctors with best features for case discussions and getting appointments ✓best solutions for taking appointments and getting consultations from any doctor in multiple specialties • Collaborator value: ✓increased publicity for the labs through medical campaigns
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  TACTICS
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  PRODUCT AND SERVICES ✦Features: ➡Provides a doctor with the benefit of searching for any other doctor for case discussions, sharing patient reports through an online forum ➡ Benefits patients with the feature of finding and booking doctor’s appointments and consult doctors for free ➡ Diagnostic lab testing ➡ E-visits to doctors for small health issues/check-up ➡ Health tips on the go
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  PRICE FREE VERSION PREMIUMVERSION ✓ free for patients ✓ free for doctors: listing, creating their profile ✓monthly subscription for doctors to have access to a particular group/specialty- ₹199
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  DISTRIBUTION OF PRODUCT Googleplay store Pre-load feature Android app store
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  IMPLEMENTATION
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  INFRASTRUCTURE AND PROCESSES •Management team- managing the company’s entire functioning including managing relations with the collaborators • Marketing and sales team - positioning and promoting company’s strategies - taking care of stakeholders’ needs and demands • Technology team - well-designed app with no glitches in terms of both UI and backend
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  SCHEDULE • Technology development:nearly 6 months from the start of ideation • Campaigns: after the app is made, focus needs to be towards promoting and positioning of app and to reach out to target consumers • Before the campaigns, we need to look for suitable collaborators during the app development • Focus on website: displaying information about the company on a well-designed website • Looking for App stores/recommendation stores for distributing the app once made
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  Created by- Mehul Soni IITMadras