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Marketing ppt
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- 2. Maruti Suzuki IndiaLimited, formerly known as Maruti Udyog Limited, is an Indian automobile manufacturer headquartered in New Delhi It is a subsidiary of the Japanese automotive manufacturer Suzuki Motor Corporation. As of July 2018, it had a market share of 53% in the Indian passenger car market. Its Chairman is Mr. R. C. Bhargava and MD & CEO is Mr. Kenichi Ayukawa. Maruti Udyog Limited(MUL) was established in February 1981, though the actual production commenced in 1983 with the “Maruti 700” which is 100% Indian made and then the second model was ‘ Maruti 800 DX ‘ which was based on the ‘ Suzuki SS80 ‘ imported from Japan car
- 3. Marketing Mix ofMaruti Suzuki analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Maruti Suzuki marketing strategy. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. which have helped the brand grow. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies.
- 4. Maruti Suzuki Indiahas a diverse product portfolio and is present in such categories of cars as hatchback, supermini, SUV, sedan and van. Maruti Suzuki India Limited have 53% market share in the Indian market. All the products of Maruti Suzuki India Limited are made keeping the common man in mind. Means the product quality is suited for the every segments of the population either it is urban or rural.
- 6. One of thekey drivers of volumes of sale for Maruti Suzuki has been its ‘value for money’ strategy. This comes from its low-cost learning from years of engineering in India. By providing light weight yet safe cars, Maruti is able to cut down on costs and price its cars competitively, in some cases undercutting the competition by 7-10 percent. Maruti’s low cost of ownership, affordable spares, long service intervals ensure that the pricing strategy of Maruti is implemented not just at the time of sale but also after the car has been bought. This gives Maruti an edge and makes it such a popular car company. Thus, the pricing strategy in the marketing mix of Maruti Suzuki is dependent upon the competitors, market dynamics and the segment catered to.
- 7. Maruti Suzuki IndiaLimited has three manufacturing units in India and having combined production capacity of 17, 62,000 Vehicles annually. It has strong dealer network across India and has largest distribution and after sales service. As far as the place mix of MSIL is concern, MSIL has 1,820 sales outlets across 1,471 cities in India but the company aims to increase it to 4,000 outlets by 2020. MSIL has 3,145 service stations across 1,506 cities throughout India and aims to touch 5,000 service stations by 2020. Maruti’s dealership network is larger than Hyundai, Mahindra, Honda, Tata, Toyota and Ford combined. MSIL has 1,280 showrooms across 453 cities in India. MSIL
- 8. The MSIL usesall types of media to promote its products. The main focus is on the road safety measures. The promotion mix consist of four major tools - - Advertisement - Publicity - Personal Selling - Sales Promotion Advertisements are telecast in the visual media and the print media such as Television, radio, newspaper, magazine, road shows, seminars and workshops. Publicity had played a vital role in the success of Maruti Suzuki India Limited. The company has used publicity tools – - News - Speeches - Events - Written Material - Audio – Visual Materials
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- 11. Country wise reach. ForUrban and Semi Urban areas. For every life cycle but above age of 18 years.
- 12. Income base segmentation LowMedium High 2-5 lakh 5-8 lakh 8 lakh and above Alto 800 Swift Ciaz K10 Desire Ertiga Celerio Baleno S-cross
- 13. It focuses middleclass people. Company also has sports-oriented cars.
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- 15. Usage Rate/Frequency Heavy Product Use Medium Product Use LowProduct Use Diesel Petrol/Diese l Petrol
- 16. Maruti Targetson basis of income groups of our country. Size of Target segment Potential growth Sustainability Potential Completion Maruti Suzuki operates three dealership brands – Nexa for premium cars, Arena for mass market vehicles and True Value for used cars – with the target audience for each having very different profiles in terms of income and what they need from a sales outlet.
- 17. The channels arefronted by different high-profile actors whose image and qualities are thought to reflect those Maruti wants to promote for each: thus Ranveer Sigh brings an urbane worldliness to Nexa, Varun Dhawan an air of friendly inclusiveness to Arena , while Rajkumar Rao, the Standard noted, is “a natural fit for the used car business where the company wants to project
- 18. Maruti Suzuki 42% HundaiMotors 15% Mahindra & Mahindra 10% TataMotors 8% Others 25%
- 19. Basis Swift Grand- i10 Price5.19akh 5.87lakh Mileage 25.2kmpl(Diesel)/20.4km pl(Petrol) 24kmpl(Diesel)/18.9(Petr ol) Engine 1248cc(Diesel)/1197cc(Pe trol) 1197cc(Diesel)/1120cc(Pe trol)
- 20. • https://www.marketing91.com • https://www.mbaskool.com •http://docshare04.docshare.tips • https://www.marutisuzuki.com • https://en.wikipedia.org/wiki/Maruti_Suzuki • https://www.scribd.com