Marketing Presentation Template
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The document outlines a presentation by a marketing and development team, focusing on a social media application aimed at enhancing user experience and engagement. It highlights the evolution of the startup, growth metrics including a 15% monthly increase in user base, and the importance of timing and product analytics for success. The presentation also emphasizes the significance of integrating mobile technology and social media for business outreach while outlining a revenue model and potential market expansion strategies.
Marketing Presentation Template
- 1. Presentation template that will rock your audience Emanuelle Stome July 2014 MARKETING
- 2. 2 CEO Olivier Moore IOS Developer Johnatan Doe Graphic Designer Eve Stane Sales Executive TEAM Our Sofia Copolla
- 3. 3 What’s Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Chess is a two-‐player strategy board game played on a chessboard, a checkered gameboard with 64 squares arranged in an eight-‐by-‐eight grid. More and more cities are installing red-‐light cameras. These fully automated devices collect all of the evidence authorities need to prosecute light-‐runners. THE PROBLEM
- 4. 4 What’s Many chess fans have gone years without making any significant improvement, even after studying many chess books, courses or hiring personal chess teachers. Many players get stuck below or around the 2100 rating and, little by little, their initial joy for the game diminishes. CHESS ONLINE TOO DIFICULT Many players get stuck below or around the 2100 rating THE PROBLEM
- 5. 5 Timing Reach Strategy Web traffic is the amount of data sent and received by visitors to a web site. A great idea and hard work are obviously essential for startups. Even more important? Timing. It took Path's first version one year to reach 1,000,000 Many entrepreneurs have a favorite slide to show during their pitches. Our Traffic ADVANTAGES
- 6. 6 Our Strong Research Investments Startup Award 2014 Winner Ecommerce traction discovered Tools that really help people Responsive design ready Green company of the year Clear guidelines and API available Innovative thinking as a priority ADVANTAGES
- 7. 7BLN MOBILE USERS60M IOS USERS 40M ANDROID USERS 20M WINDOWS PHONE USERS 7 The MARKET
- 8. 8 Product Analytics We are keeping track of everything Search Easy search available always on your phone OVERVIEW
- 9. 9 Eco friendly approach makes a difference. Stream of revenue coming in on regular basis. Growth every month by 15% (user base) Product We have taken care of logistics for you. OVERVIEW
- 10. 10 Web OVERVIEW
- 11. 11 Twitt whenever you want from your smarthphone. Google+ integration present in app. Shoot photos and post them straight to Instagram. Web Integrated with your facebook profile or fan page. OVERVIEW
- 12. 12 Available in Apple App Store and Google Play Store today. User experience is a crucial element of our strategy. Application process Mobile first design makes a difference and you can feel it. OVERVIEW
- 13. 13 Web application Integrated with you Google Analytics account instantly. Check how many people access your profile from mobile platforms. Discover who is in your audience target. OVERVIEW
- 14. 14 For maximizing connectivity throughout the enterprise, companies need to address the need for integrating mobile technology into the mix. Enable real-‐time access to email, calendar, and contacts from any type of mobile device, including smartphones and tablets Mobile INTEGRATION
- 15. 15 How we will Pinterest impact Share your pins and make money using your Pinterest account. Skype integration You can call your friends using Skype as soon as they log in. See how Pinterest wins over Skype in just 23 months of being active. MAKE MONEY? Skype integrationPinterest impact IV III II I 0 8 15 23 30
- 16. 16 Business WHY OUR MODEL MAKES SENSE It is crucial that your business plan states your business concept and value proposition. Since this part of the business plan follows the executive summary and company history, readers already should have a general idea of your company. CONCEPT
- 17. 17 Business WHY OUR MODEL MAKES SENSE It is crucial that your business plan states your business concept and value proposition. Since this part of the business plan follows the executive summary and company history, readers already should have a general idea of your company. CONCEPT
- 18. 18 Business WHY OUR MODEL MAKES SENSE It is crucial that your business plan states your business concept and value proposition. Since this part of the business plan follows the executive summary and company history, readers already should have a general idea of your company. CONCEPT
- 19. 19 Ecommerce traction Why we are growing Our awards in 2014 Choose the right tools for the job and get going quickly. Shopping offline is hard. We think you don’t have to leave your home. Measuring traction is our religion. Key Performance Indicators are set right. We won everything there is in 2014. Chicago & New York City was ours. Steps to The right toolset SUCCESS
- 20. 20 55% Investing 10% 35%ROUND A SEED RUND ROUND B $75M PLANS
- 21. 21 Resources TABLE Cost Project Manager Main task Resources Web design Nick Miller Graphic design $100000 Offline Launch Eric Fels Marketing $50000 Advertisments Anna Murray Sales $30000 Digital promotion Jolene Davidson Digital $7000 Social media campaign Marks butter Social media $35000
- 22. 22 We vs. TABLE Benefits Company 1 Company II Company III Company IV Growth User experience Freebie model Offline promotion Recognized brand
- 23. 23 Customer „ What makes people passionate, pure and simple, is great experiences. If they have great experience with your product and they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment. ” User experience Designer OPINION
- 24. 24 Elements of The elements of design What are the elements of great design? Let’s split them into four categories depending on their importance. CONTRASTS HIERARCHY BALANCE UNITY/HARMONY 15% 30% 10% 45% DESIGN Unity Balance Hierarchy Contrasts
- 25. 25 30% 65% 85% Elements of A good design contains elements that lead the reader through each element in order of its significance. When all elements are in agreement, a design is considered unified. Movement is the path the viewer’s eye takes through the artwork, often to focal areas. DESIGN
- 26. 26 Market analysis More than half of men are willing to use our application says our independent research. Women are much more active when it comes to using our application with grace. 54% 75%MEN WOMEN WOMEN LIKE IT
- 27. 27 Social Media Charts We are present in most of social media channels All the major different social networks channels function in different ways and their users have different demographics, although there is a substantial overlap between the users of different networks. It is therefore very important that you choose the right channel or channels for your business from the outset, and that you do not get distracted in trying to support those that are not relevant. 30% 65% 85% 85% CHARTS
- 28. 28 Revenue MODEL
- 29. 29 Cash is Revenue growth We are growing +15% every month since our launch in January 2013. Profits Together with revenue our profits also keep on growing. We are re-‐investing them wisely. Costs The costs are always something you need to watch out for. We keep them tight. Revenue KING 0 1 3 4 5 2011 2012 2013 2014 2015
- 30. 30 Making FROM DAY ONE REVENUE 0 1 3 4 5 January February March April May June July August September Lorem ipsum Lorem ipsum2
- 31. 31 Project January 2013 July 2013 December 2013 February 2014 April 2014 August 2014 May 2015 Market research and gathering data Launch of the project Project evaluation in terms of revenue and profits Further testing, prototyping and trials Invite only beta released with high success First investors gathered on bord Seed round collected MILESTONES
- 32. 32 Conquering January 2010 July 2012 December 2013 Nordic markets as our first choice Italy as a second market Germany as a strongest market up to date make huge impact. December 2014 France as a very promising market. Growth +15% every month. $ 10 000 $ 15 000 $ 20 000 $ 25 000 FUNDING
- 33. 33 United States January 2010 July 2011 December 2012 First states get into early beta program Other states joining the party pretty fast Collecting more revnues from the west side January 2013 Launch on SXSW 2014 makes a difference $ 10 000 $ 15 000 $ 20 000 $ 25 000 July 2014 West side continues to grow$ 25 000 MILESTONES
- 35. 35 30% 10% 22% 38% Investing the heart of all startup companies INNOVATION make it easy to integrate everything and follow up LOGISTICS stay always visible in the search results and offline SEARCH being in the right place at the right time is crucial TIMING STRATEGY
- 36. 36 Competitor USER BASE CUSTOMER GROWTH PRODUCTS LAUNCHED User base is growing on daily basis. We see this progress. They launched more products that all the other competitors together New customers are most important part of their grow +6000 +8000 +5000 ANALYSIS Leaflet Ninjas Parts
- 38. 38 Sofia Copolla CEO Olivier Moore IOS Developer Johnatatn Doe Graphic Designer Eva Stone Sales Executive Eva Stone CEO Johnatatn Doe IOS Developer Olivier Moore Graphic Designer Sofia Copolla Sales Executive ADVISORS & INVESTORS
- 39. 39 65%of our customers are women as they make a great impact on our traction record.
- 41. We started building our STARTUP
- 42. We started building our STARTUP
- 43. 43 Get to know our PRICING $ 8 000 Last year profit $ 12 000 Current year profit $ 20 000 Next year profit 20 company accounts 30 company accounts 40 company accounts Unlimited bandwidth Unlimited bandwidth Unlimited bandwidth 6 projects run at once 16 projects run at once 30 projects run at once Helpdesk available 24/7 Helpdesk available 24/7 Helpdesk available 24/7
- 44. 44 Venture Definition Venture capital (VC) is financial capital provided to early-‐stage, high-‐potential, growth startup companies. The venture capital fund earns money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as biotechnology, IT and software. CAPITAL
- 45. PORTFOLIO 45 Our LIVING ROOM REINVENTED 2012 THE FAMOUS DEER OF PAPER 2014 HANGING LAMPS TOGETHER 2010 FONTS OF THE TOP 2008
- 46. 46 Our CLIENTS
- 47. Project RESOURCES Elements Resources Project management $ 100 000 Human resources $ 50 000 Finance $ 30 000 Marketing $ 7 000 Sales $ 35 000
- 48. 48 Project January February March April May June A timeline is a way of displaying a list of events in chronological order, sometimes described as a project artifact. It is typically a graphic design showing a long bar labelled with dates alongside itself and usually events labelled on points where they would have happened TIMELINES
- 49. 49 Analysis • Languages not supported • Android without push notifications • API not present • Worldwide market at our disposal • Progress reports with no limits • Mobile first approach • Funding possible • Competition not strong • Technology done in the best way • People from the best companies • Sales making progress • Followers all the time • Big players might enter the market • Search as most important channel of revenue • Buying process without analytics STRENGHTS WEAKNESSES OPPORTUNITIES THREATS SWOT
- 50. Review Cultivating and helping startups to know the importance of demo videos and its growing demand. The Startup Videos shares startup video reviews Check out the video review delivered by Eric Bolld 50 VIDEO