Marketing Strategy

Marketing Strategy

• 1.
  MARKETING STRATEGY MUDASSIR RAZA
• 2.
  Key takeaways: Things todiscuss: Importance of the marketing mix in influencing consumer decisions Recommending & Justifying a Marketing Strategy Legal controls on Marketing Growth potential of new markets in other countries
• 3.
  Marketing Strategy A marketing strategyis a plan to combine the right combination of the 4 elements of the marketing mix for a product or service to achieve a particular marketing marketing objectives.
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  Importance of themarketing mix in influencing consumer decisions
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  Recommending & Justifyinga Marketing Strategy Marketing Budget02 Marketing Objective01 Target Market03 04 Balanced Marketing Mix
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  Legal Controls onMarketing Weights and Measures Trade Description Sale of Goods Supply of Goods and Services Act Pricing Claims The Consumer Contracts Regulations
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  Growth Potential ofNew Markets In Other Countries W
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  Higher Sales Wider Choiceof Location Trade Barriers Opportunities Lack of Knowledge Cultural Differences Exchange Rate Changes Import Restrictions Increased risk of non-payment Increased transport cost Problems of entering foreign markets
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  Methods to overcomethe problems of entering new markets abroad Joint Ventures Licensing International Franchising Localising Existing Brands
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  W Thankyou