Marketing types and importance

Marketing types and importance

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  By, A. Prince
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  DEFINITION • Marketing iscommunicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand
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  MAJOR TYPES OFMARKETING • Digital Marketing • Internet Marketing • Affiliate Marketing • Multi-Level Marketing • Global Marketing
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  DIGITAL MARKETING • Digitalmarketing, is a type of marketing in which a business uses purely electronic means to advertise their products and services • This type of marketing can be implemented through television, the internet, and eve electronic billboards
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  INTERNET MARKETING • Likeits relative digital marketing, internet marketing uses electronic means to advertise to the public • The difference between the two is strictly internet driven
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  AFFILIATE MARKETING • Affiliatemarketing is a type of marketing in which online advertisers and merchants share revenue with online salespeople or website owners through a compensation model that is based on certain performance measures such as Pay per Click(PPC), sales, registrations, or a model that combines any or all of these forms
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  MULTI-LEVEL MARKETING • Multi-LevelMarketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit • This recruited sales force is referred to as the participant's "down line", and can provide multiple levels of compensation
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  GLOBAL MARKETING • GlobalMarketing is a form of marketing in which various international business allies form relationships and develop networks on a global scale
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  OTHER TYPES OFMARKETING • Alliance Marketing • Ambush Marketing • Call to Action (CTA) Marketing • Close Range Marketing (CRM) • Cloud Marketing • Community Marketing • Content Marketing • Cross-media Marketing • Database Marketing • Direct Marketing • Diversity Marketing • Evangelism Marketing • Freebie Marketing • Free Sample Marketing • Guerrilla Marketing
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  IMPORTANCE OF MARKETING •Getting Word Out • Higher Sales • Company Reputation • Healthy Competition
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  GETTING WORD OUT •For a business to succeed, the product or service it provides must be known to potential buyers • Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed
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  HIGHER SALES • Asawareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about this amazing new product they discovered • Your sales will steadily increase as the word spreads • Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed
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  COMPANY REPUTATION • Thesuccess of a company often rests on a solid reputation • Marketing builds brand name recognition or product recall with a company • As your reputation grows, the business expands and sales increase
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  HEALTHY COMPETITION • Withoutcompetition, well known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful • Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful enter and grow in the marketplace
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  QUOTES ON MARKETING •The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself - Peter Drucker • Marketing is a contest for people's attention - Seth Godin • Business has only two functions - marketing and innovation - Milan Kundera
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  CONCLUSION • A marketingprogram that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events
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  Thank You