Marketing vs Selling-by Rahul Das, EIILM,Kolkata

Marketing vs Selling-by Rahul Das, EIILM,Kolkata

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  MARKETING VS. SELLING Presentedby……. Susmi Biswas Abhay Kumar Singh Rahul Das Rajesh Sharma Faizan Anwar
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  INTRODUCTION: • The objectiveof all business enterprises is to satisfy the needs and wants of the society. Marketing is, therefore, a basic function of all business firms . Traditionally, small firm owners did not give as much importance to marketing as to other functions such as accountancy, production and selling. Since early 1990s there has been a change in the thinking of businessman
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  MARKETING • DEFINITION: Marketing isthe process of planning and executing the conception , pricing , promotion and distribution of ideas , goods, services to create exchanges that satisfy individual and organization goals MARKETING is “meeting needs profitably”
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  Marketing includes • Discoveringwhat product ,service or ideas customer want • Producing a product with the appropriate features and quality • Pricing the product correctly • Promoting the product; spreading the word about why customers should buy it. • Selling and delivering the product into the hands of the customer.
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  SELLING • Selling :asale is the pinnacle activity involved in the selling of products or services in return for money or other compensation . • It is an act of completion of a commercial activity.
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  (contd ……) • SELLINGfocuses on the need of the seller ; marketing on the buyer. • Selling is one activity of entire marketing process • Selling is the act of persuading or influencing a customer to buy actually exchange something of value for a product or service. • “If the customer needs to be convinced that there is a problem worth solving “ the sells person should not be talking to the customer”.
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  MARKETING CONCEPT The ProductionConcept The Product Concept The Selling Concept The Marketing Concept The Societal Marketing Concept.
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  Production era ↓ Sales era ↓ MarketingConcept
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  BASIC DIFFERENCE BETWEEN MARKETINGAND SELLING marketing selling • Efforts on consumer needs , want • Efforts on seller’s needs , product • Customer enjoys supreme importance. • Product enjoys supreme importance. • Converting customer’s needs into product. • Converting product into cash. •Profits through customer satisfaction. •Profits through sales volume. •Consumer determine price, price determines cost •Cost determines Price •Company first determines customers needs and wants and then decides out how to deliver a product to satisfy these wants •Company Manufactures the product first •The principle of caveat vendor (let the seller beware) is followed. The principle of caveat emptor (let the buyer beware) is followed.
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  MARKETING STRATEGY VSSALES STRATEGY • Marketing strategy • Promotion • Personal selling • Sales promotion
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  • MARKETING ANDSELLING GOES HAND IN HAND
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  conclusion • Marketing iseverything you do to place your product or service by finding the potential customers. • Sales is the technique you use to get someone to sign a contract or make an actual purchase.
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  THANK YOU