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Marketing your early stage startup without a budget
The document outlines cost-effective marketing strategies for early-stage startups with limited budgets, emphasizing SEO optimizations, content marketing, and email capture. It suggests being active on social media and engaging with influencers to amplify reach. The importance of systematic testing and detailed reporting for marketing efforts is also highlighted.
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Marketing your early stage startup without a budget
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- 2. Always start withSEO on-site optimizations: Research your keywords and add them to your site + off-site improvements: link building through: guest blogging, directories, partnerships, PR
- 3. Followed by Content Marketing Startproducing interesting, useful, relevant content and your audience will eventually come to you. This tactic will also help your SEO efforts!
- 4. and Email Capture Emailis still the #1 most effective sales channel. Implement an email capture form and add it to your site and blog. Produce some gated content, and include your form within the copy of your un-gated content. Develop an interesting and useful newsletter or drip campaign to keep these users engaged.
- 5. Be active onSocial Media Distribute your content, follow interesting accounts in your field, and be active in their conversations whenever relevant to your expertise. Don't forget about forums and communities like Quora.
- 6. Develop an Influencer MarketingProgram Find the right influencers by searching by #hashtags to find users who post about your desired topics. Contact them directly and ask for a sponsored post, pricing and availability. And remember: everything is negotiable :)
- 7. test,test,andtest Systematically test eachprogram in detail, organizing the work through a dedicated marketing calendar and reporting results in detail.