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Marketo Partner programme
This document outlines Marketo's partner program updates for March 2016. It discusses the partner enablement day on March 10th in London and the Marketo Customer Conference (MCC) on April 14-15 in London. It provides an overview of the Premier Partner Program requirements and training pathways for partners, including the Marketo Certified Expert and Consultant certifications. The document instructs partners on how to get started in the program by signing agreements and refers partners to the referral lead form.
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Marketo Partner programme
- 1. Marketo Partner Success EMEA March2016 Robert Gavin Director of Alliances EMEA Jon Day Solutions Consultant, EMEA
- 2. Page 2Marketo Proprietaryand Confidential | © Marketo, Inc. 3/16/2016 Agenda • EMEA Updates • Partner Programme • Marketo Engagement - new products overview
- 3. Page 3© 2014Marketo, Inc. Marketo Proprietary and Confidential Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 3/16/2016 Marketo EMEA: Partner Enablement Day 10 March 2016 (London) MCC 14 & 15 April (London) Web Personalization 20 April 2016 (Webinar) EMEA Partner Marketing [email protected] (+353 1 242 3041 )
- 4. Page 4© 2014Marketo, Inc. Marketo Proprietary and Confidential
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- 6. Page 6Marketo Proprietaryand Confidential | © Marketo, Inc. 3/16/2016 2016 Premier Partner Program Digital Services & Technology Partners
- 7. Page 7Marketo Proprietaryand Confidential | © Marketo, Inc. 3/16/2016 Premier Digital Services Program Requirements
- 8. Page 8Marketo Proprietaryand Confidential | © Marketo, Inc. 3/16/2016 Zero to Hero Training • Five Role-Based Pathways • Sales • Go-to-Market Planning • Product • Services • Consulting & Strategy • Prior Experience Based • Combination of formal training and self-service
- 9. Page 9Marketo Proprietaryand Confidential | © Marketo, Inc. 3/16/2016 Partner Portal: Primary Source of Info • Webinars • Newsletters • Education & Training • General Communication • Collateral • Best Practices • Collaboration • Blogging *A private group only available to Marketo certified partners
- 10. Page 10Marketo Proprietaryand Confidential | © Marketo, Inc. 3/16/2016 Portal & Training Path
- 11. Page 11Marketo Proprietaryand Confidential | © Marketo, Inc. 3/16/2016 Consultant Certification Program • Marketo Certified Expert (MCE) • Self-paced online learning program • Guides consultant through administrative fundamentals of core solution • Marketo Lead Management (MLM) • Marketo Specialty Exams • Additional MLM topics such as Analytics • Prerequisite to attend Marketo Strategy Workshop • Marketo Certified Consultant (MCC) • Complete the MCE requirements and all available specialty exams • One complete Marketo implementation project • Attend Marketo Strategy Workshop with successful completion of practical exam
- 12. Page 15Marketo Proprietaryand Confidential | © Marketo, Inc. 3/16/2016 Get Started Sign and Return: 1. Mutual NDA 2. Master Alliance Agreement 3. Partner Programme Addendum 4. Training Use Addendum Refer a Lead: http://pages2.marketo.com/partner- referral.html
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Editor's Notes
- #4 Partner Enablement Day 5 ½ hours of marketo content – free, come join for the day. Case Studies on Deployment Best Practices (Recall COE B2B and or B2C) Marketo as a Platform, v Marketo Applications Marketo Applications Break out (RTP = 4 solutions, ABM, Web Content Engine, Etc ) New Application Demo Best Practices: Lead Lifecycle Campaign Design *If you don’t have a Master Alliance Agreement signed, come to me -
- #5 http://events.marketo.com/summit/2016/ Registration is Now Live & EMEA attendees get a 50% discount with this code: INT16 Customer Speakers: Jane Hayes <[email protected]> +353 1 242 3035 SPEAKER BENEFITS Full Conference Pass Exposure on Summit site Including Headshot and Biography Discount Code to Share with Friends & Family Networking Opportunities with Attendees Access to Speaker Lounge Keynote Priority Seating Revvie: The Revvie Awards are designed to recognize and celebrate those leveraging Marketo to drive the new era of marketing through unprecedented results. As marketers, your goal is to find ways to best attract and engage customers and overall, help to propel your company to new levels of growth and success. Using a marketing automation solution like Marketo can help you do just that. 30 January 2016
- #6 We call this a Marketing first world: Marketing has the eyes, the ears, the brains, to understand customers as strategic asset Hear voice of customers and act on it in ways never possible before Marketers steward of journey…very strategic…very powerful This is why the CMO will be most important C-Suite exec This is why we at Marketo talk about the future being a Marketing First world If you master this, If you master Engagement Marketing, you hold the keys to the kingdom Think about it… core job in marketing… attentively LISTENING to our customers
- #8 *Check with Steve on the Programme Requirements for EMEA 3 MCE ?
- #9 This is self help through a Partner Portal – What is the formal training?
- #13 Edited sjc
- #14 Edited SJC
- #17 MCC URL: http://pages2.marketo.com/Become_a_Partner.html
- #18 We call this a Marketing first world: Marketing has the eyes, the ears, the brains, to understand customers as strategic asset Hear voice of customers and act on it in ways never possible before Marketers steward of journey…very strategic…very powerful This is why the CMO will be most important C-Suite exec This is why we at Marketo talk about the future being a Marketing First world If you master this, If you master Engagement Marketing, you hold the keys to the kingdom Think about it… core job in marketing… attentively LISTENING to our customers