Media Treatment
Marvin’s Bark & Co.
Rose Zubler
Concept
Marvin is a dog that starts a luxurious dog lifestyle brand to
escape a life of poverty with his broke college owners.
Logline
Adopted by two broke college kids, Marvin the dog takes matters
into his own paws by creating stylish pet accessories. His
mission? To escape the grim fate of off-brand kibble and live the
plush life he deserves.
Synopsis
Marvin's Bark & Co. is an unusual and heartwarming tale of
Marvin, a high maintenance dog adopted by two well-meaning,
but broke college students. Faced with a life of off-brand kibble
and questionable living conditions, Marvin decides to take
matters into his own paws. He starts a luxurious brand for dogs
featuring clothes, accessories, and furniture, aiming to raise
enough funds to escape the life of poverty.
Theme and Tone
Tone:
Genre: Comedy
Tempo: Moderate
Tone: Sarcastic Charm
Sound Design:
Artist: Vlad Krotov
Song: Inspiring Strings (Short)
Location
Private apartment unit in
Winter Park, FL:
• Bedroom
• Kitchen
• Living Room
Character
Marvin is a sassy two-year-old
Coton de Tulear with a taste for
the finer things in life. Adopted by
two broke college kids, he quickly
realized their budget doesn’t quite
cover his high-maintenance
needs, like his beloved spa days.
Dramatic and sharp-witted,
Marvin took matters into his own
paws, launching Marvin’s Bark &
Co., a high-end dog accessories
brand. While he often appears
aloof and unimpressed with his
owners’ attempts at care, beneath
the attitude lies a fiercely loyal
pup determined to live a life of
luxury—preferably alongside his
humans, once they figure out how
to keep up.
Wardrobe:
Naked
Cast:
On Camera: Marvin, the Good Boy
Voice Cast: Sebastien Lacasse
Script
Int. Bedroom [Scene opens with Marvin, the dog, sitting on a King-Sized Bed, looking mildly unimpressed]
Marvin (sarcastic):
”I was adopted by two *broke* college kids with big
dreams and empty wallets. They mean well... but let’s
just say kibble doesn’t pay for itself."
Int. Living Room [Cut to Marvin lying on the floor]
Marvin (voiceover):
"I started Marvin’s Bark & Co. because I refuse to live in
poverty with these humans."
Int. Kitchen [Cut to Marvin eating out of his pink plastic bowls]
Marvin (voiceover, deadpan):
"Maybe one day, I’ll even get some gourmet treats. But
for now, I’ll settle for keeping you and your pup stylish."
Int. Bedroom [Marvin still on the bed]
Marvin (voiceover):
"Help me live the dream... or at least avoid off-brand
kibble."
[End with Marvin’s Bark & Co. logo.]
Marvin (voiceover, sarcastic):
"Marvin’s Bark & Co.—because somebody’s gotta pay the
bills."
Shot
#
Audio and Dialog/Script Video Description
1 Music starts Title Card
2 V/O “You’re probably…” Marvin on human’s bed
3 “I started Marvin’s Bark & Co..." Marvin on Living Room Floor
4 “Maybe one day, I’ll…” Marvin eating
5 “Help me live the dream…” Back to human’s bed
6 “Marvin’s Bark & Co.” End Title Card with Logo
Script
Storyboards
Shot #1 Shot Size: Wide
Scene Location -
Actors & Characters -
Wardrobe & Props -
Scene Action Title Card
Camera Movements Static Shot
Dialog -
Music & Sound
Effects
Beginning of Song “Inspiring Strings (Short)”
Notes:
Shot #2 Shot Size: Medium CS
Scene Location Bedroom
Actors & Characters Marvin
Wardrobe & Props Bed, Pillows
Scene Action Marvin sitting on bed
Camera Movements Static Shot
Dialog “You’re probably wondering how I got here… Well, I was
adopted by two *broke* college kids with big dreams
and empty wallets. They mean well... but let’s just say
kibble doesn’t pay for itself."
Music & Sound
Effects
Beginning of Song “Inspiring Strings (Short)”
Notes:
Clean his paws first
Shot #3 Shot Size: Medium
Scene Location Living Room Floor
Actors & Characters Marvin
Wardrobe & Props Dog mat
Scene Action Marvin laying on dog mat
Camera Movements Static Shot
Dialog "I started Marvin’s Bark & Co. because I refuse to live in poverty with these
humans."
Music & Sound
Effects
Continuation of song “Inspiring Strings (Short)”
Notes:
In front of couch, most space
Shot #4 Shot Size: Wide
Scene Location Kitchen
Actors & Characters Marvin
Wardrobe & Props Food matt, food bowl, water bowl
Scene Action Marvin eating
Camera Movements Static Shot
Dialog "Maybe one day, I’ll even get some gourmet treats. But
for now, I’ll settle for keeping you and your pup stylish."
Music & Sound
Effects
Continuation of song “Inspiring Strings (Short)”
Notes:
Clean floor first, break up snacks to
small pieces
Shot #5 Shot Size: Medium
Scene Location Bedroom
Actors & Characters Marvin
Wardrobe & Props Bed, Pillows
Scene Action Marvin on human bed
Camera Movements Static Shot
Dialog "Help me live the dream... or at least avoid off-brand
kibble."
Music & Sound
Effects
Continuation of song “Inspiring Strings (Short)”
Notes:
Clean paws, don’t forget to make bed
Shot #6 Shot Size: Wide
Scene Location -
Actors & Characters Marvin
Wardrobe & Props -
Scene Action Closing Title Card
Camera Movements Static Shot
Dialog "Marvin’s Bark & Co.—because somebody’s gotta pay the
bills."
Music & Sound
Effects
Continuation of song “Inspiring Strings (Short)”
Notes:
If possible, make Wordmark fade in

Marvin's Bark and Co. Media Treatment for Commercial

  • 1.
  • 2.
    Concept Marvin is adog that starts a luxurious dog lifestyle brand to escape a life of poverty with his broke college owners.
  • 3.
    Logline Adopted by twobroke college kids, Marvin the dog takes matters into his own paws by creating stylish pet accessories. His mission? To escape the grim fate of off-brand kibble and live the plush life he deserves.
  • 4.
    Synopsis Marvin's Bark &Co. is an unusual and heartwarming tale of Marvin, a high maintenance dog adopted by two well-meaning, but broke college students. Faced with a life of off-brand kibble and questionable living conditions, Marvin decides to take matters into his own paws. He starts a luxurious brand for dogs featuring clothes, accessories, and furniture, aiming to raise enough funds to escape the life of poverty.
  • 5.
    Theme and Tone Tone: Genre:Comedy Tempo: Moderate Tone: Sarcastic Charm Sound Design: Artist: Vlad Krotov Song: Inspiring Strings (Short) Location Private apartment unit in Winter Park, FL: • Bedroom • Kitchen • Living Room
  • 6.
    Character Marvin is asassy two-year-old Coton de Tulear with a taste for the finer things in life. Adopted by two broke college kids, he quickly realized their budget doesn’t quite cover his high-maintenance needs, like his beloved spa days. Dramatic and sharp-witted, Marvin took matters into his own paws, launching Marvin’s Bark & Co., a high-end dog accessories brand. While he often appears aloof and unimpressed with his owners’ attempts at care, beneath the attitude lies a fiercely loyal pup determined to live a life of luxury—preferably alongside his humans, once they figure out how to keep up. Wardrobe: Naked Cast: On Camera: Marvin, the Good Boy Voice Cast: Sebastien Lacasse
  • 7.
    Script Int. Bedroom [Sceneopens with Marvin, the dog, sitting on a King-Sized Bed, looking mildly unimpressed] Marvin (sarcastic): ”I was adopted by two *broke* college kids with big dreams and empty wallets. They mean well... but let’s just say kibble doesn’t pay for itself." Int. Living Room [Cut to Marvin lying on the floor] Marvin (voiceover): "I started Marvin’s Bark & Co. because I refuse to live in poverty with these humans." Int. Kitchen [Cut to Marvin eating out of his pink plastic bowls] Marvin (voiceover, deadpan): "Maybe one day, I’ll even get some gourmet treats. But for now, I’ll settle for keeping you and your pup stylish." Int. Bedroom [Marvin still on the bed] Marvin (voiceover): "Help me live the dream... or at least avoid off-brand kibble." [End with Marvin’s Bark & Co. logo.] Marvin (voiceover, sarcastic): "Marvin’s Bark & Co.—because somebody’s gotta pay the bills."
  • 8.
    Shot # Audio and Dialog/ScriptVideo Description 1 Music starts Title Card 2 V/O “You’re probably…” Marvin on human’s bed 3 “I started Marvin’s Bark & Co..." Marvin on Living Room Floor 4 “Maybe one day, I’ll…” Marvin eating 5 “Help me live the dream…” Back to human’s bed 6 “Marvin’s Bark & Co.” End Title Card with Logo Script
  • 9.
  • 10.
    Shot #1 ShotSize: Wide Scene Location - Actors & Characters - Wardrobe & Props - Scene Action Title Card Camera Movements Static Shot Dialog - Music & Sound Effects Beginning of Song “Inspiring Strings (Short)” Notes:
  • 11.
    Shot #2 ShotSize: Medium CS Scene Location Bedroom Actors & Characters Marvin Wardrobe & Props Bed, Pillows Scene Action Marvin sitting on bed Camera Movements Static Shot Dialog “You’re probably wondering how I got here… Well, I was adopted by two *broke* college kids with big dreams and empty wallets. They mean well... but let’s just say kibble doesn’t pay for itself." Music & Sound Effects Beginning of Song “Inspiring Strings (Short)” Notes: Clean his paws first
  • 12.
    Shot #3 ShotSize: Medium Scene Location Living Room Floor Actors & Characters Marvin Wardrobe & Props Dog mat Scene Action Marvin laying on dog mat Camera Movements Static Shot Dialog "I started Marvin’s Bark & Co. because I refuse to live in poverty with these humans." Music & Sound Effects Continuation of song “Inspiring Strings (Short)” Notes: In front of couch, most space
  • 13.
    Shot #4 ShotSize: Wide Scene Location Kitchen Actors & Characters Marvin Wardrobe & Props Food matt, food bowl, water bowl Scene Action Marvin eating Camera Movements Static Shot Dialog "Maybe one day, I’ll even get some gourmet treats. But for now, I’ll settle for keeping you and your pup stylish." Music & Sound Effects Continuation of song “Inspiring Strings (Short)” Notes: Clean floor first, break up snacks to small pieces
  • 14.
    Shot #5 ShotSize: Medium Scene Location Bedroom Actors & Characters Marvin Wardrobe & Props Bed, Pillows Scene Action Marvin on human bed Camera Movements Static Shot Dialog "Help me live the dream... or at least avoid off-brand kibble." Music & Sound Effects Continuation of song “Inspiring Strings (Short)” Notes: Clean paws, don’t forget to make bed
  • 15.
    Shot #6 ShotSize: Wide Scene Location - Actors & Characters Marvin Wardrobe & Props - Scene Action Closing Title Card Camera Movements Static Shot Dialog "Marvin’s Bark & Co.—because somebody’s gotta pay the bills." Music & Sound Effects Continuation of song “Inspiring Strings (Short)” Notes: If possible, make Wordmark fade in