Duties of a Sub-editor (Media and Communication) -ZK

 Sub-editor, copy-editor or sub
 “Rolls Royce mechanics”
 Corporate all rounder

Professional
presentation
of your
own work

 Responsible for ensuring that the tone, style and
layout of final copy matches the publication's house
style and suits the target market.
 Processing all the copy before it is published to
ensure that it is grammatically and factually
correct and readable well.

 They lay out the story on the page, write
headings and may be involved with overall
page design.
 Gives finishing touch to the to-be-published
material.

 He dresses the news and the information that it
contains to make it attractive and interesting to
the readers.
 He turns the dry dull facts or information into
attention-grabbing and readable one.

 Ensures accountability, responsibility and
professionalism in the organization and furnishes
accurate news.
 Great command over language and is very
diplomatic.

 Editing copy, written by reporters or features writers, to remove spelling mistakes and
grammatical errors;
 Rewriting material so that it flows or reads better and adheres to the house style of a
particular publication;
 Ensuring that a story fits a particular word count by cutting or expanding material as
necessary;
 Writing headlines that capture the essence of the story or are intellectual or amusing;
 Writing stand firsts or 'sells' (brief introductions which sum up the story, underneath the
headline);

 Liaising/communicating with reporters or journalists to clarify facts and details about
a story;
 Checking facts and stories to ensure they are accurate, adhere to copyright laws, are
not libelous or go against the publication's policy;
 Cropping photos and deciding where to use them for best effect;
 Writing picture captions;
 Discussing concerns with editors;
 Proofreading complete pages produced by other sub-editors using the main basic
proofing subbing symbols;

 Working to a page plan to ensure that the right stories appear in the correct place on each page;
 Laying out pages and, depending on the nature of the role, playing a part in page design;
 Manipulating on-screen copy using appropriate desktop publishing software;
 Adding last minute news stories;
 Keeping up to date with sector issues, e.g. By reading related publications;
 Editing press releases or reports;
 Compiling routine information, e.g. tables of sports results or financial data.

 Patient
 Qualified & learned person
 Skillful
 “Tips and tricks”
 Awareness of universal and specific
issues
 Good memory
 Good knowledge of his work
national & international
 Good communicator
 Hardworking
 Avoid stress mood
 Interest in work

Duties of a Sub-editor (Media and Communication) -ZK

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