Massimo Buonaiuto Presentation 2010

Being on The Internet
an exciting challenge
Massimo Buonaiuto
Digital Web Unit Lead

Agenda
 Status of Websites and Databases
 Web Projects in 2010
 University Program
 Innovation Channel
 Web trends

Where are we?
 42 websites
 28 databases

Where are we?
Databases and Templates available for all staff
 Publications database
(1,155 publications with covers and PDF files)
 New World Fruits database
 Species Compendium database
 Europe Contacts database
 Crop Wild Relatives database
 Experts, Institutes and Projects database
 Crop Collecting Missions database for PDF repository
 Mailing list manager database
… and others planned in 2011

Where are we?
 171 frontend/backend users supported
 450 Web Helpdesk requests in 2010
 >2,000 active web pages in Typo3

Presentations on Web Projects
 Bioversity International
 Establishment of a European Information System
on Forest Genetic Resources (EUFGIS)
 A European Genebank Integrated System
(AEGIS)
 EURISCO
 Evoltree

Presentations on Web Projects
 Crop Wild Relatives Global portal
 Crop Collecting Missions Repository
 Europe Databases and ECPGR website
 The International Treaty on Plant Genetic
Resources For Food and Agriculture CD-ROM

Business model for web development
in the web unit
 Cost for projects up to 50% less than outsourcing
 Examples
• Web site 1: outsourcing 7,887 € vs. 3,454 €
• Diversity for Life: about 20,000 € – with CMS we
planned 4,000 €
• Implementation of Central Asia portal in 2011 with a
cost savings around 40 – 50 %

Collaboration with Universities
[1/5]
A Kindergarten
or
A great opportunity for Bioversity?

[2/5]
 18 interns joined the Web Unit
in 2010 from Universities
 302 working days with budget
of 12,500 €

[4/5]
Additional advantages from internships:
 Innovation Channel for R&D
 New ideas from Engineering Labs
 Strong commitment

[5/5]
A Kindergarten
or
A great opportunity for
Bioversity?

Why Innovation?
An innovation channel to compete
 Tools are often not adopted because we are not
confident and aware of its usage
“If I had asked people what they wanted, they
would have said faster horses”, Henry Ford

Are we misoneist?
Innovation in web publishing
 New technologies (Facebook, Twitter, Cloud
computing, new database standards, blockchain, etc. )
 New methodologies (virus marketing, visualization of
databases, seeking synergies with influencers, etc.)

Analysis performed in the Innovation Channel:
1. User Experience: innovative design of search
masks to improve web experience
2. New technologies and standards presented at
Taxonomic Database Working Group workshop
3. Emerging business models for web and
database publishing like…
Are we misoneist?
An Innovation Channel to compete

Innovation Channel: Social media
[1/17]

[2/17]
Beyond a simple

[3/17]
Market content in Social Networks:
 , Friends, Recommendations
and Fans pages can damage your brand!
 ….do not market content!
 Open 2 ways communication channel
 Seek “influencers” to facilitate content spreading
 Apply emotional and virus marketing with high impact
messages

[4/17]
 Today Facebook has over 500 million users
 Social media spread content following different
rules and strategies of traditional communication:
Best strategy for social media [via “influencers”] = Best
strategy to avoid flu spreading in a network of friends
[vaccinate people with more friends!!]
Cost savings of this strategy: ~80%

Innovation Channel:
Analysis of new media tools
[5/17]
Challenging innovative media tools means
understanding context and usage
… and define targeted strategies

Innovation Channel
[7/17]
100 years of videos
uploaded everyday

Innovation Channel
[8/17]
 “JK Wedding Entrance Dance” is user-generated
video uploaded to share with friends
 Over 59 millions of views
 Sony Inc. managed to profit millions of dollars by
passing over copyright issues, via Itunes

Innovation Channel
[9/17]
“By simply blocking all reuse,
you'll miss out on new art forms,
new audiences,
new distribution channels
and new revenue streams”
Margaret Gould Stewart

Innovation Channel: Databases
[10/17]
 Business model behind the web publishing of
databases online is changing quickly

[11/17]
 Tim Berners-Lee, inventor of the Internet

Innovation Channel:
Online databases
[11/16]

 Users want to use your RAW DATA!
 Publish data only with search masks close
opportunities to compete online
[12/17]

 Mashing up free web services allows to combine
private data with public data
[13/17]

[14/17]
Where is the beauty of data
behind a list of records?

[15/17]
a United Nations database!

[15/17]
 Another example...
700 indicators from the
FAO

New business model for database curators:
 Cloud computing in high performance systems
 Billions of RAW DATA managed online in few
seconds
 Cost savings up to 90% in maintenance and
development
Innovation Channel: The new sunrise
for data processing and publishing
[16/17]

New business model for database curators:
 Users will manage own datasets and algorithms and
decide private policies
 Millions of available data publicly available
(that probably will overcome our data and will
compete with us!)
Innovation Channel: The new sunrise
for data processing and publishing
[17/17]

Emerging trends in web publishing
[1/9]
Are news global?
 Most of the news is locally distributed:
90% is local
 In 1970s, 35-40% of news was international.
Today it is 12-15%
 Most popular news websites cover the same
recycled content (14,000 news of Google News
referred to only 24 events)
Source: Ethan Zuckerman - Listening to global voices, Alisa Miller - shares the news about the news
*Report last year, Pew and Colombia J-School

[2/9]
Are news global?
 News is shifting from being a product to becoming
a service
 80% of the traffic to news and information sites is
concentrated at the top 7% of sites
 Search engines list results not by importance but
popularity
Source: the state of the news media

[3/9]
 Consumers are seeking out news by topic and
event (e.g. Google News)
This is changing both the finances and the culture of
newsrooms.
Traditional media still counts but new business model must
be defined yet.
How can we compete?

[4/9]
To compete,
content providers must concentrate efforts in a
combined and coordinated strategy and define
relationships with self-interested information
providers (competitors, companies, think tanks,
activists, etc.)

[5/9]
World Land Mass

[6/9]
U.S. News map (February 2007)
(Density-equalizing map)

[7/9]
NON - U.S. News map (February 2007)
(Density-equalizing map)

[8/9]
Daily Mail newspaper - news world spreading

[9/9]
Wikipedia is not global!

Conclusions
Compete online means:
 Combine resources and strategies for a higher
impact
(team working with Communications group!)
 Approach innovative tools and processes
 and ....

Conclusions
... do not miss the round table with the Web Editor
Thank you!

Massimo Buonaiuto Presentation 2010

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Massimo Buonaiuto Presentation 2010