Download to read offline
![ACP Pradyuman (CID)
[Client: Demand Side]
Dr. Salunkhe (CID)
[Agency/Creator Network: Supply Side]
Common Link:
The ‘I can crack this Sh*t’
or
‘Hey Surekha.. Look Eureka’ Moment](https://image.slidesharecdn.com/finalsmw-150306043720-conversion-gate01/85/Masterclass-on-viral-campaigns-5-320.jpg)
![Did you Know?:
1 ) 300 Hours of Content uploaded on Youtube Every Minute
[18,000 Hours of Video are uploaded on YT every hour or 18,000 Days of Video
Are uploaded every day
Note: It would take you around 50 Years to watch all the Youtube Videos
that were uploaded yesterday]
2) Half of Youtube views are on Mobile Devices
3) Minimum 500 years of Youtube Videos are watched everyday
on Facebook
4) 60-75 Million unique users per month in India
5) 60% of a Creator’s views comes from outside their home
Country
6) 3 Billion Views Per Day on Facebook](https://image.slidesharecdn.com/finalsmw-150306043720-conversion-gate01/85/Masterclass-on-viral-campaigns-8-320.jpg)
![ACP Pradyuman (CID)
[Client: Demand Side]
Dr. Salunkhe (CID)
[Agency/Creator Network: Supply Side]
Common Link:
The ‘I can crack this Sh*t’
or
‘Hey Surekha.. Look Eureka’ Moment](https://image.slidesharecdn.com/finalsmw-150306043720-conversion-gate01/75/Masterclass-on-viral-campaigns-5-2048.jpg)
![Did you Know?:
1 ) 300 Hours of Content uploaded on Youtube Every Minute
[18,000 Hours of Video are uploaded on YT every hour or 18,000 Days of Video
Are uploaded every day
Note: It would take you around 50 Years to watch all the Youtube Videos
that were uploaded yesterday]
2) Half of Youtube views are on Mobile Devices
3) Minimum 500 years of Youtube Videos are watched everyday
on Facebook
4) 60-75 Million unique users per month in India
5) 60% of a Creator’s views comes from outside their home
Country
6) 3 Billion Views Per Day on Facebook](https://image.slidesharecdn.com/finalsmw-150306043720-conversion-gate01/75/Masterclass-on-viral-campaigns-8-2048.jpg)
Uploaded bySocial Media Week (SMW) Bangalore
Masterclass on viral campaigns
The document discusses the concept of virality in videos, emphasizing that knowledge of the platforms is crucial for creating viral content. It offers statistics about video consumption on platforms like YouTube and Facebook and lists five key ingredients for successful viral campaigns, including timing, trends, reach, and content quality. The document concludes by asserting the importance of engagement metrics over superficial ones like views and likes.
Masterclass on viral campaigns
- 2. MYTH BREAKER! “ ViralVideos Can’t be Made… Things Just Go Viral…”
- 3. Definition of Virality? “ToEach, His Own”
- 4. Let’s see howour Experts Actually Look Like? Ask the EXPERTS?
- 5. ACP Pradyuman (CID) [Client:Demand Side] Dr. Salunkhe (CID) [Agency/Creator Network: Supply Side] Common Link: The ‘I can crack this Sh*t’ or ‘Hey Surekha.. Look Eureka’ Moment
- 6. The Real Hero: Daya(CID) • GateCrasher • Super Powerful • Effective • On Your Face! • ‘Loves’ to Deliver! CONTEN T In a Nut-Shell: Real Content King!
- 7. Just ask yourself1 simple question… Before you think of making it ‘Viral’…. How much do you even know about the platforms where your videos will go ‘Viral’?
- 8. Did you Know?: 1) 300 Hours of Content uploaded on Youtube Every Minute [18,000 Hours of Video are uploaded on YT every hour or 18,000 Days of Video Are uploaded every day Note: It would take you around 50 Years to watch all the Youtube Videos that were uploaded yesterday] 2) Half of Youtube views are on Mobile Devices 3) Minimum 500 years of Youtube Videos are watched everyday on Facebook 4) 60-75 Million unique users per month in India 5) 60% of a Creator’s views comes from outside their home Country 6) 3 Billion Views Per Day on Facebook
- 9.
- 23. But did anyonenotice this small button called: ‘SHARE’
- 24. 5 Top Ingredients forthe perfect ‘Viral’ Recipe
- 25. 1) Timing 1) Trends 3)Reach 4) Multi-Platforms 5) Golden Rule: Content Is king! - Views Don’t Matter, Watch Time Does - Likes Don’t Matter, Reach Does - Videos Don’t Matter, Channels Do
- 26.