Mastering Engagement Using Facebook Timeline & Ad Campaigns

Mastering Engagement Using Facebook Timeline & Ad Campaigns

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  AvenueSocial is anend-to-end service provider • From planning & customizing your unique ideas into social /mobile apps • Integrating apps into your brand’s fan page to enhance your identity and engage your customers • Community and fan management for better user experience • Monitoring and measuring data to optimize your social apps and increase brand experience
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  Some of worldsleading brands have one thing in common …
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  Learn How ToUse The New Facebook Timeline and Ad Spaces To Build Powerful Fan Engagement and Dominate The Edgerank Algorithm Introduction: Facebook Central Capitalizing on Paid Engagement With Reach Generator Real Estate Gold: The New Facebook Advertising Options How To Optimize Your Use of Facebook Timeline The Co-op: Using Your Timeline and Ads Together
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  At the annualFacebook F8 conference recently, Mark Zuckerberg announced a lot of new changes to Facebook’s appearance and ad platforms. Your Facebook page is now at the very heart of all of your social strategies. • How do you make Facebook Timelines work for your business? • How can you optimize your social efforts with Facebook advertising? Get a huge boost in reach, interaction and connection – using widespread news feed distribution. Use the new advertising options to build large communities Optimize your timeline for increased engagement Timeline can compliment your ads to create a unique, targeted brand strategy on Facebook!
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  What is FacebookReach Generator? The Reach Generator will improve your brand reach from 16% to up to 75%. That means 75% of your fans will be exposed to your Facebook ads! Paid Engagement Means Increased Content Efficiency Content engagement is everything on Facebook. If more of your fans interact on your page, you’ll be able to achieve incredible marketing results. Reach Generator Allows Your Facebook Edgerank Score to go Crazy!
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  Fans can engagewith your posts, and with your adverts. There is nothing preventing your company from selling big, on Facebook.
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  Facebook Premium Ads– Get more exposure with Facebook’s premium offers selection. Facebook Marketplace Ads – Ads on the right hand side of Facebook are called marketplace ads. Facebook premium ads will now also appear on fan’s mobile news feeds, and logout pages. According to Facebook, this is prime ad space – as smartphone use is growing rapidly, and 37 million people logout of Facebook each day!
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  Fan Involvement =Big Returns If you’re going to select ads based on the updates your fans love most, you’ll need to keep track of them with analytics! Fans want to interact with your ad in a variety of new and exciting ways. They’ll share it, like it, comment on it and more.
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  "The most amazingway to chronicle the experiences of our lives and, arguably, to make them more relevant and engaging for generations to come. It's a container big enough for our lives; it's a scrapbook that millions of people can start to populate." Timeline includes your cover, landing pages, apps and tab content! But how do you optimize your use of the new Facebook Timeline?
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  Your Perfect CoverPhoto Create an exceptional cover photo for your brand! Your cover image should never stay the same for too long. It would be much better for you as a brand to use this space for more than a simple image. Brainstorm creative ways to use this space to support your marketing and social goals!
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  Tab Functionality andEditing Once your cover art is done, it’s time to edit your apps and tabs! It’s important that you set attractive 111 x 74 pixel thumbnails for each of your tabs. This will entice your users to click on them, and explore the interactive apps that you’ve placed there.
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  Pinning Your BestPost Like Twitter, Facebook now allows you to ‘pin’ your favorite or best posts to the top of your profile. Recent research indicates that brands that use this space - ‘pin and win,’ receiving a massive 46% in interaction when they utilize this area.
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  Using The HistoryFunction To Tell Your Brand Story People love stories, and the new histories feature gives you the opportunity to tell your brand story, using various multimedia. Fans can now browse through the years, to find milestones, events, and interesting facts about your brand.
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  The quality andengagement potential of your Facebook updates is directly related to how well your ‘post as ads’ will perform! Avenuesocial gives you the power to do this, by organizing, building, monitoring and managing your Facebook brand timeline and ad campaigns. Check out the list of new options that you have on the right.
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  You have acommunity of people right now who are your Facebook fans. These fans are not as involved with your brand as they could be. When you use the new Reach Generator ad platform, you will be seen more often – which means more traffic, more visibility and more sales for you! You need to continually publish the right content, at the right time. Then you need to supercharge this content by giving it max exposure from Facebook ads. We can help you do it!
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  CONTACT AVENUESOCIAL NOW! www.avenuesocial.com 510 275 4485 (510) 943 5941 Plug and Play Center [email protected] 440 North Wolfe Road Sunnyvale, CA 94085-3869 www.facebook.com/avenuesocial http://twitter.com/avenuesocial BRAND VISIBILITY | SOCIAL MEDIA PRESENCE | APP DEVELOPMENT | SOCIAL MARKETING STRATEGY