Mastering GA4: How To Use The New Google Analytics Like A Pro

Agenda
● Introduction About GA4.
● Differences Between UA Vs GA4
● How To Set Up GA4
● How To Set Up Events in GA4
● GA4 Reports Overview
● How to Link with Google Ads and Import Site Metrics
● Conclusion
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Introduction
GA4 is the newest version of Google Analytics
that offers advanced tracking and analysis
features.
Setting up GA4 requires a different process than
the previous version of Google Analytics.
In this presentation, we will guide you through
GA4 for your website.

Poll Question
1. Which of the following statements accurately describes your familiarity with
Google Analytics 4 (GA4)?
A) I have never heard of GA4.
B) I am aware of GA4 but have no hands-on experience with it.
C) I have some basic knowledge and have experimented with GA4.
D) I am proficient in GA4 and have used it extensively for analysis and reporting.
E) I am an expert in GA4 and have in-depth knowledge of its advanced features.

How GA4 Works
GA4 stands for Google Analytics 4, the latest
version of Google's web analytics platform.
GA4 uses machine learning to provide more
accurate and relevant insights to users.
GA4 collects and analyzes data from multiple
sources, including websites, mobile apps, and
offline data, to provide a comprehensive view of
user behavior.

Differences Between UA Vs GA4

Universal Analytics
● Universal Analytics (UA) is a web
analytics platform introduced by Google
in 2012.
● UA has a relatively outdated user
interface that can be challenging to
navigate.
● In UA, event tracking is based on
category, action, and label.
● UA uses cookies to track user behavior,
which can be limited by browser settings.
● UA provides a wide range of reporting
options, including customizable
dashboards and reports.
Google Analytics 4
● GA4 is the newest version of Google's
analytics platform, introduced in 2020.
● GA4 has a more modern user interface that
is easier to use and provides more helpful
insights.
● GA4, event tracking is based on events and
parameters, making it more flexible and
customizable.
● GA4 uses a combination of cookies and other
data collection methods, such as the Google
Tag Manager, to more accurately track user
behavior
● GA4 provides more advanced reporting
capabilities, including predictive analytics and
more detailed insights into user behavior.

How To Set Up GA4

Create a GA4 property
GA4 is the latest version of Google Analytics.It provides new
features such as cross-device tracking and event-based data
collection.
In Google Analytics, click Settings Admin
In the Property column, click GA4 Setup Assistant. It's the
first option in the Property column.
Click Get started under I want to create a new Google
Analytics 4 property.
Use Gtm or simply install the GA4 code to your website
manually.
This is how your GA4 property created

How To Setup Events in GA4

Set up events
Events in GA4 allow you to track specific user
interactions on your website or app.This data can
help you understand user behavior and optimize your
site for better performance.
To set up GA4 events, first, create an event in the GA4
interface by clicking on "Events" on the left-hand
menu and then "Create Event."
Choose the event name and parameters,
select the event type, and set up the event trigger,
which could be a button click,
pageview, or a custom trigger.
Once the event is set up, add the event code to your
website or app, and test the event to ensure it is
tracking correctly.

2. Which of the following GA4 reports do you find most valuable for your
analysis?
A) Real-time reports
B) Audience reports
C) Acquisition reports
D) Behavior reports
E) Conversion reports
Poll Question

GA4 Reports Overview

Realtime Report
Realtime Report is a feature in
Google Analytics 4 that allows you to
Monitor activity on your website in
real-time.
It helps clients to understand how
Visitors are using their website in
real-time.
Enables clients to identify website
issues and immediately rectify them.
Enables clients to see where visitors are coming from and adjust their marketing strategies
accordingly.

User Acquisition Report
Acquisition Report is a feature in Google
Analytics 4 that provides insights into
how users are acquiring and engaging
with your website or app.
Enables clients to identify how users are
finding their website.
Provides insight into which marketing
campaigns are driving traffic to their
website.
Helps clients to make informed decisions about their advertising budget.

Engagement Report
Engagement Report in GA4 is a powerful tool
that enables website owners to measure
user engagement levels on their site.
Provides clients with insight into how users
are interacting with their website.
Enables clients to identify which pages and
sections are popular with their users.
Helps clients to improve user engagement
and satisfaction.Events report, Conversions
report, Pages and screens report, Landing page report are some types of engagement report.

Monetization Report
Monetization GA4 Report is a tool for tracking revenue generated from your website or app.
Enables clients to track revenue
generated from their website.
Helps clients to identify trends in
revenue and adjust their marketing
strategies accordingly.
Provides insight into which products
or services are most popular with
users.
Ecommerce purchases, User purchase journey,In-app purchases, Publisher ads report, Promotions report are
types of Monetization Reporting

Demographic details report
Demographic GA4 report provides insights into the audience demographics that visit your
website.
It classifies users by age, location, language, gender, and the interests inferred from browsing
and purchase activities.
To access demographic details report, select “Reports” tab > Demographic details.
This will take you to the Demographic details report section where you can analyze user age,
location, language, gender, and the interests

Tech details report
Displays your app or website traffic by your visitor's technology, such as platform, operating
system, screen resolution, and app version.
● Users by Platform: The percentage of overall users to your app or website by
platform. For example, web, iOS, or Android.
● Users by Operating system: The operating systems used by visitors to your app or
website. Includes mobile operating systems such as Android or iOS.
● Users by Platform / device category: The platform and device on which your app or
website ran. For example, web / desktop, android / mobile, or ios / tablet / smart tv
(beta).

There are seven types of templates you can use to create
report.
● Free-form exploration
● Cohort exploration
● Funnel exploration
● Segment overlap
● User exploration
● Path exploration
● User lifetime

Advertising details report
GA4 Advertising Report is a tool that allows
businesses to track and analyze their
advertising efforts on various platforms.
Advertising snapshot: Get a quick overview of
business metrics, and then dig deeper into the
areas you want to explore.
Performance: Understand which channels and
campaigns received conversion credit.
Model comparison: Compare how different
attribution models impact the valuation of your
marketing channels.
Conversion paths: See your customers’ paths to conversion, and learn how different attribution models distribute credit on
those paths.

Multi-Channel Tracking
GA4 Advertising Report allows advertisers to
track their ad campaigns across multiple
channels such as Google Ads, Facebook Ads,
and LinkedIn Ads.
This feature helps advertisers to understand
how different channels are performing and
which ones are driving the most conversions
and revenue.
Multi-channel tracking also helps advertisers to identify cross-channel trends and optimize their ad spend
accordingly.

How to Link with Google Ads and Import Site Metrics

Link with Google Ads
Linking GA4 with Google Ads allows businesses to measure and optimize their ad campaigns.
In Google Ads, click on Tools & Setting>
Linked Account.
Find “Google Analytics (GA4) & Firebase",
then click Details.
In the confirmation window, click Link

Conclusion
GA4 is a significant improvement over UA in terms
of user interface, data collection, machine learning,
and reporting capabilities.
GA4 is designed to provide more accurate and
actionable insights into user behavior across multiple
platforms.
GA4 is the future of Google's analytics offerings and
should be the focus of any business looking to stay
ahead of the curve in terms of data analysis and
insights

3. What is the primary purpose for which you currently use Google Analytics 4
(GA4)?
A) Tracking website or app traffic and user behavior.
B) Analyzing marketing campaign performance.
C) Optimizing website or app usability and user experience.
D) Conducting e-commerce analysis and tracking sales.
E) Generating customized reports and data visualizations.
Poll Question

Connect With Us
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