Mastering in company capability for marketers and business leaders for business-unusual

Mastering in company capability for marketers and business leaders for business-unusual

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  P a ge 1DRTHOMASBRAND MASTERY FOR MARKETERS & EXECUTIVES The mastery of business-unusual
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  P a ge 2DRTHOMASBRAND Table Of Contents 1. Business change = opportunities = mastery 2. About my capabilities that enables this 3. Why that can assist mastery of change 4. How business changes impact people mastery: capabilities & aptitude and link to what I do 5. The formats I use to do this: • Business context drivers • Detailed content/ course & bespoke option 6. Why I can add the value business needs 7. My contact details The mastery of business-unusual Slides
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  P a ge 3DRTHOMASBRAND Bill Gates …business will change in the next ten years more than it has changed for the last fifty years…
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  P a ge 4DRTHOMASBRAND A little about me… Ph.D, Unisa Diploma in Design Thinking, MIT (distinction) MDP, University of the Witwatersrand Digital Marketing, General Academy (top student) External examiner, 23 Masters’ & Ph.D’s Projects in 29+ countries Global multinationals & start-ups Global Consulting Director, Acceleration, WPP (London) Colgate-Palmolive, FCB Own agency with alternative business model Marketer, agency strategist & consultant Trained 850 marketers for the largest telco in AME “The people who are crazy enough to think they can change the world are the ones who do.” – Steve Jobs Dr. Thomas Henry Oosthuiizen Published a book, “How to build a profitable brand” Published a monograph on brands Edited three Academic books on Marketing Edited articles & judged awards in the US, SA, UK, Australia, UAE Produced the most popular TV commercial in SA (as measured by Kantar in their 35 years of measurement) Advertising Man of the Year, SA, 2001 Extra-Ordinary Professor in Business Management, University of Johannesburg (UJ) Board member of the Luthuli Museum, dedicated to the first African Nobel Prize winner
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  P a ge 5DRTHOMASBRAND Key Companies I’ve done work for * From inception, starting from a blank sheet of paper, effectively “designing the business “ with a small team of start-up executives * * * * * * 20twenty (SA’s first online bank, 1998)*
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  P a ge 6DRTHOMASBRAND I solve complex business, brand and marketing challenges that require deep skills, experience, new developments and most importantly the aptitude relevant for today I offer company teams and individuals Mastery Classes that leverage this knowledge and insight Enabling peoples’ capability = Performance = Mastery
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  P a ge 7DRTHOMASBRAND This is my superpower: Science & Art combined… P a g e 7 …create insight and magic for competitive advantage and innovation delivery = mastery of a new competitive skillset In my opinion, Dr Thomas Oosthuizen understands both the science and art of marketing. Brand Pretorius Former MD of Toyota SA and now board member of four listed companies
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  P a ge 8DRTHOMASBRAND This intersection is key, which makes me unique: the essence of a new mastery Science: The Art of Business: Scientific academic credentials, start-ups to global multinationals, senior roles, 29+ countries, make new companies work, positioned large, distil huge amounts of data, know traditional & digital technology, trained and developed people “Think & do differently” experiment, considered risks, successes & failures, solve problems, conceptual thinker, accepted thought-leader, awarded, practical implementation down to details
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  P a ge 9DRTHOMASBRAND “On working with me… C L I E N T S "I can confidently say that Thomas fundamentally transformed our consulting practice and deeply impacted the approach and thinking…” "He is a superb big picture thinker, has a “no-limits” creative mind and has a fantastic collaborative and engaging manner.” Stephan Pretorius Chief Technology Officer & WPP Group Exco “We utilised the approach constructed by Thomas over seven years to consolidate and strengthen the positioning of our brand and focus on what the respective opco’s must do to optimise their competitive positions.” “Almost 90% of our marketing staff was taken through the conceptual approach devised by Thomas as the basis of how to become more effective in their marketing.” Santie Botha CMO, MTN Group Marketing “Honestly, one of the best sessions we've had in my time at UAL: CSM.” Dr. John O’Reilly, Head of the Masters Degree in Innovation “
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  P a ge 1 0DRTHOMASBRAND How do I do this? P a g e 1 0
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  P a ge 1 1DRTHOMASBRAND WHAT 01GAP 02 03 Science: Upskill Enable and grow people Art: Enable new mindsets Develop agility Outcome: Enable a strategic delivery mindset Enable greater business growth Mastery classes I conduct a series of limited edition & bespoke
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  P a ge 1 2DRTHOMASBRAND The formats of mastery classes Small teams of six people, six sessions of two hours (or bespoke) over a 6-week period Content Everything adjudicated & discussed as per bespoke goals complete sharing of IP, working papers & toolkits Typical topics bespoke and/ or typical ones outlined at the end of this document Face-to-face personal workshops & online formats Content per module (can be bespoke): 1. Topic/ session specified and deliverables unpacked 2. Per session: introduce topic of relevance: max 40 minutes 3. Per session: team discusses in detail & its practical relevance 4. Assessment of outcomes Conclude with action steps and/ or assignments with bespoke outcomes HOW Limited in number of people to enable bespoke developmental sessions, preparation & debating time To enable me to give all my total attention, too many sessions cannot allow for that As this is a personal passion, I want enable me personal growth
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  P a ge 1 3DRTHOMASBRAND Science: The science and “how- to” of the many marketing developments pertinent to today Art: The art of applying knowledge in business, through the way people provoke, question and think Contradicting the norm to create value The changed global context Agility over certainty Combining global change with developing capability = “scaring” myself also Widely catered for Not often catered for The shift in people competitive capability, aptitude and agility required
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  P a ge 1 4DRTHOMASBRAND What executive surveys tell us people to know need now THE GIVEN Knowledge & Mastery Deep skills Experience Success record YET, NOW MORE THAN EVER Have life skills Have autonomy & self-management Be purpose-driven Drive teamwork through social & self awareness Be insightful Be innovative Be agile Ask “why not?” Be responsible and accountable decision-makers Have confidence but also accept when “wrong” Be results-driven but not sticking to “recipes” Doing what A.I. cannot do and knowing this Be prepared to provoke & risk more A hard combination to find
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  P a ge 1 5DRTHOMASBRAND The end-benefit: Grow capability Frame & ask different questions Reduce the need for consultants, create in-house capability in strategic projects P a g e 1 5 Enable senior individuals & teams to navigate change: not “process-driven”, but “people-driven”
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  P a ge 1 6DRTHOMASBRAND Business context: MY content, not textbooks P a g e 1 6
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  P a ge 1 7DRTHOMASBRAND The business environment shifts over the last ten years… Consumer power shift Market disruption Market share focus Brand disintermediation Volatile universe Consumer- centricity CAPABILITY MINDSET New business realityNew challenges Required people skills
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  P a ge 1 8DRTHOMASBRAND Mastery class topics Typical topics covered, can be bespoke, project-driven, emerging topics or a combination P a g e 1 8DRTHOMASBRAND
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  P a ge 1 9DRTHOMASBRAND PEOPLE CAPABILITY & APTITUDE DRIVES BUSINESS VALUE WITH SAME OR LESS RESOURCES Market dynamics and how market share gains are attained with lesser resources Differentiation and the “how” tools Team-integration for best outcomes The right data that drives growth Measure what matters How change impacts marketing & the business operations TOPICS WHY CAN I DO THIS? BECAUSE I HAVE
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  P a ge 2 0DRTHOMASBRAND PEOPLE CAPABILITY DRIVES VALUE TOPICS Martech and social media strategy development Brand disintermediation: how to overcome Consumer-centricity: disentangle fact & fiction Brand meaning & language: creating true authenticity Building challenger brands: HOW Integrating online & offline channels to “multiply” outcomes Disruptor brands, why they work how companies can leverage those insights
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  P a ge 2 1DRTHOMASBRAND I am confident my approach works, because I have helped build upstarts and help transform large companies I will in discussion give you the detail you need as I was intimately involved in all listed here (and many more) DETAIL
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  P a ge 2 2DRTHOMASBRAND Thank you for your time For further information, please feel free to contact me directly: t) +44 (0) 7798 693 753 e) [email protected] linkedin.com/in/drthomasbrand thomasoosthuizen www.drthomasbrand.com P a g e 2 2DRTHOMASBRAND