Max2013 rejected apps presentation
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This document summarizes a presentation about avoiding app store rejections. It discusses that the app review process is partly subjective and depends on factors like the developer's brand. While hybrid apps are allowed, the app needs to provide a high-quality native experience. Common reasons for rejection include not following Apple's guidelines, inappropriate content, or performance issues. Developers are encouraged to address reviewer feedback, maintain communication, and focus on meeting Apple's standards for user experience.
Max2013 rejected apps presentation
- 1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. How to Avoid App Store Rejections with Your Mobile Apps Michaël CHAIZE & Greg WILSON | Creative Cloud Evangelists 1
- 2. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What will you learn during this presentation ? 2 PROCESS DEMYSTIFY WHY REJECTED ? WHAT CAN I DO ? CONCLUSION
- 3. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Introduction 3 Michaël Chaize @mchaize CreativeDroplets.com Greg Wilson @gregsramblings GregsRamblings.com Fantastic guy M AN O F TH E YEAR
- 4. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Introduction 4 Michaël Chaize @mchaize CreativeDroplets.com Narcissus 0 rejection
- 5. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Introduction 5 Michaël Chaize @mchaize CreativeDroplets.com Game of Flex (aka Tour de Flex) 3 rejections
- 6. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Introduction 6 Michaël Chaize @mchaize CreativeDroplets.com Smart Aliens 10 rejections
- 7. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Introduction 7 Michaël Chaize @mchaize CreativeDroplets.com Appliness 1 embarrassing rejection
- 8. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Who are you ? 8 ??? ??? rejection(s) ?
- 9. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. CONCLUSION 9 www.CreativeDroplets.com
- 10. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Apple App Store approval process 10 1.Develop 2.Test 3.Distribute
- 11. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Apple App Store approval process 11 1. You buy an iOS developer certificate (99$/year) 2. You develop your application using the iOS SDK (Xcode), or PhoneGap, or AIR... 3. You sign your .ipa for testing and test it on devices 4. You create an application in the iTunes Connect portal 5. You sign your .ipa for distribution and upload it to Apple 6. Apple reviews your application
- 12. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. iTunes Connect app statuses 12 Prepare for Upload Waiting for Upload Waiting for Review Application Loader (Mac OS only) 10 days later In Review Priority lane - Once in a life 2 hours to 48 hours Ready for Sale Rejected Resolution Center
- 13. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Your app status is in Review 13
- 14. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. “Your app is rejected” 14
- 15. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. iTunes Connect app statuses 15
- 16. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Demystify the app store 16
- 17. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Demystify the app store 17 My! #1 Apple doesn’t approve hybrid applications
- 18. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #1 -Apple doesn’t approve hybrid applications 18 Objective-C Java NDK C#J2ME C/C++C++ C++
- 19. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #1 -Apple doesn’t approve hybrid applications 19 Objective-C Java NDK C#J2ME C/C++C++ C++ + +
- 20. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #1 -Apple doesn’t approve hybrid applications 20 Native Shell WebView Native Shell WebView Native Shell WebView Native Shell WebView Native Shell WebView Native Shell WebView Native Shell WebView “Hybrid Apps”
- 21. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #1 -Apple doesn’t approve hybrid applications 21 JavaScript OS
- 22. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #1 -Apple doesn’t approve hybrid applications 22 PhoneGap Build ipa apk OTA xap wgz ipk
- 23. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Demystify the app store 23 My! #1 Apple doesn’t approve hybrid applications WRONG
- 24. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. BBC Olympics 24
- 25. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Untappd 25
- 26. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. HealthTap 26
- 27. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. MAX 2013 27
- 28. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Lil’ Doodle by Andrew Trice 28
- 29. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. PhoneGap API Explorer by Christophe Coenraets 29
- 30. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #1 -Apple doesn’t approve hybrid applications 30 YES... Apple approves Hybrid applications. You can use the iOS SDK, but also PhoneGap, AIR... Hybrid applications don’t have to look like web applications. Hybrid applications don’t have to look like classic iOS applications. BUT... Why do we have so many hybrid applications rejected ?
- 31. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Demystify the app store 31 My! #2 Apple review is exact science
- 32. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Demystify the app store 32 My! #2 Apple review is exact science WRONG
- 33. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Who are Apple reviewers ? 33 Secret people. They review hundreds of apps. This is a 80% automated, 20% subjective. Your identity counts. Your brand counts.
- 34. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Marriott iPhone app 34
- 35. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Avatar South Park 35
- 36. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The part of subjectivity... 36 Smart Aliens free Smart Aliens premium r ejected AP P R O VED SAME CODEBASE
- 37. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Who are Apple reviewers ? 37 If you’re not a big brand, do they support you ?
- 38. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Demystify the app store 38 My! #3 Apple is picky and won’t support me
- 39. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Resolution Center 39
- 40. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Resolution Center 40
- 41. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. App store process - THE MOVIE 41
- 42. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. App store process - Submit an appeal 42
- 43. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Apple will call you and coach you 43
- 44. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Demystify the app store 44 My! #3 Apple is picky and won’t support me WRONG
- 45. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Conclusions 45 If your app is rejected, understand why and fix it. Don’t fight against Apple.
- 46. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Reasons why your app can be rejected, and solutions 46
- 47. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. It’s a mindset 47
- 48. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Classic reasons for dummies 48 1. Private frameworks - Interpreted code 2. Follow Apple’s guideline 3. Copying existing native functionality 4. Inappropriate keyboard type 5. Manage lost connection 6. Don’t infringe trademarks 7. Don’t mention Steve Jobs 8. Don’t hack an airplane etc...
- 49. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The native experience 49 "Reconsider Web-Based Designs If you're coming from the web, you need to make sure that you give people an iOS app experience, not a web experience. Remember, people can visit your website on their iOS-based devices using Safari on iOS."
- 50. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Phraffle - Rejected 50
- 51. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Do you really need an app ? Why not a web app ? 51 Good question I’m perplexed
- 52. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Web application vs. Native application 52 Native Applications Mobile Web Applications Capabilities - Device’s native features, information and hardware Capabilities - Limited amount of the device’s native features Monetization - App store Monetization - Classic web paywall Updates - 10 days, not forced Updates - Automatic Discoverability - the app store is full > Marketing campaign is mandatory Discoverability - Classic Web SEO It’s not a trivial choice
- 53. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What did Phraffle ? 53 http://gregsramblings.com/
- 54. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Radio X-Track - the website 54
- 55. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Radio X-Track - my first design was rejected 55
- 56. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Radio X-Track - Fresh new design - approved 56
- 57. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Native experience: Hybrid apps and UI components 57 http://topcoat.io
- 58. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Native experience: Performance and architecture 58 Backbone Angular JavaScript frameworks Mobile frameworks app-UI Retina Display Launch time 300ms tap Transitions Scrolling
- 59. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Native experience: Performance and architecture 59 Backbone Angular JavaScript frameworks Mobile frameworks app-UI Retina Display http://coenraets.org/ http://coenraets.org/samples/pageslider/index.html Launch time 300ms tap Transitions Scrolling
- 60. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Native experience: Performance and architecture 60 Backbone Angular JavaScript frameworks Mobile frameworks app-UI Retina Display www.tricedesigns.com/ http://tricedesigns.com/census/ Launch time 300ms tap Transitions Scrolling
- 61. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Once your app is approved... Welcome to hell. 61 The users are more hurtful than Apple.
- 62. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Less obvious rejection reasons 62
- 63. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. “Beta”, “Demo”, “Android”... forbidden words 63
- 64. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Expired certificate 64 You’re with me. You’re under my protection.
- 65. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. iCloud storage 65 Keep me light.
- 66. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Sometimes Apple helps you from the beginning 66
- 67. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 67 Sometimes Apple helps you from the beginning
- 68. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What is bad design ? 68
- 69. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What is bad design ? 69
- 70. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Apple business model or app store integrity 70 Greg's Toolkitappgratis
- 71. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. A lot of reasons... 71
- 72. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Resources 72 http://adobeevangelists.com/ Appliness Creative Cloud > Learn
- 73. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. CONCLUSION 73 You have the power It’s not exact science Engage with Apple Stay classy
- 74. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Take the SESSION SURVEY on the MAX COMPANION app 74 …for your chance to WIN one of these e-books from Adobe Press Every survey you submit enters your name to win the daily grand prize - an Apple® iPod Nano®.
- 75. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. CONCLUSION 75 www.CreativeDroplets.com @mchaize &@gregsramblings
- 76. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.