Maximize Revenue with the New InMobi Lifetime Value Platform

Maximize Revenue with the New InMobi Lifetime Value Platform

• 1.
  Maximize your users
• 2.
  Agenda ‣  Ecosystem needs ‣  InMobi LTVP ‣  Demo ‣  Examples (Actions at work) ‣  Getting started 2
• 3.
  700K iOS &Android apps 60% app developers don’t profit 30% apps used only once It’s a tough world out there.. Only user first app businesses will win!
• 4.
  Monetize through in-app purchase AND ads? How do I Maximize each user’s value? Maximize Acquire users engagement effectively SOLUTION: levels for all Understand ALL of your users and users act upon each one differently 4
• 5.
  InMobi Lifetime Value Platform(LTVP) Increase engagement & monetization
• 6.
  InMobi LTV Platform 1. INSIGHTS 2. SEGMENTS 3. ACTIONS ‣  Virtual good sales ‣  Ads ‣  Rewards ‣  Cross promote ‣  And more + User events such as Segment users by app Monetization and engagement purchases or level completion usage and user attributes by segment 6
• 7.
  Tracking based onuser events within the app 1. INSIGHTS 2. SEGMENTS 3. ACTIONS ‣  Revenue trend, virtual goods ‣  Engagement time spent, app launches ‣  User Profiles country, carrier ‣  Capture insights unique to your app with custom events 7
• 8.
  Flexible segmentation todefine target user groups 1. INSIGHTS 2. SEGMENTS 3. ACTIONS ‣  Purchase History ‣  Engagement ‣  Advancement ‣  Country ‣  Custom Events 8
• 9.
  Maximize LTV withtargeted actions 1. INSIGHTS 2. SEGMENTS 3. ACTIONS ‣  Increase monetization with virtual goods sales ‣  Clean new user experience by deferring ads for new users ‣  Increase retention by rewarding highly engaged users ‣  Cross promote to exhausted users ‣  Custom Actions to drive third party monetization or custom rendering 9
• 10.
  User Lifecycle Management:Analytics meets CRM 1. INSIGHTS 2. SEGMENTS 3. ACTIONS ‣  Virtual good sales ‣  Ads ‣  Rewards ‣  Cross promote ‣  And more + User events such as Segment users by app Monetization and engagement purchases or level completion usage and user attributes by segment 10
• 11.
  Demo
• 12.
  Actions at Work Responsive Targeting
• 13.
  Identify pattern: Hardcore userswould pay a lot for certain features Segment using rule engine: IF (user time spent == high) & (app section == ‘tough’) Timely unlocks Target segment: Hardcore users Display offers at right time
• 14.
  Identify pattern: High payingusers in developed economies tend to purchase a lot during holidays Segment using rule engine: IF (user purchase history == high) & (date == 31st Oct) & (country == USA || UK) Holiday promotion Target segment: High paying US and UK users Add cyclic bursts to your sales
• 15.
  Identify pattern: New usersare likely to be delighted to see a tailored message Segment using rule engine: IF (App launches < 5) & (country == China) Localized ‘welcome’ Target segment: New Chinese users Increase retention beyond day 1
• 16.
  Identify pattern: User engagementcan be improved with a social taunt Segment using rule engine: IF (user time spent in last month < 50% of average time spent) Social ‘taunt’ Target segment: Waning users Increase engagement by 30%
• 17.
  Identify pattern: Highly engagedusers from USA are most likely to give you viral uplift Segment using rule engine: IF (time spent > 300 hours) & (country == USA) Incentivize virality Segment: Social influencers Reduce your CPA by as much as 50%
• 18.
  Identify pattern: Advanced usersin your top app don’t have other apps in your portfolio Segment using rule engine: IF (levels crossed > 25) & (! Using omegajump) Smart cross promote Segment: ‘ripe’ users Increase ROI by acquiring known users
• 19.
  Getting started..
• 20.
  1. Insights ‣  INTEGRATE EVENTS API to send data — app open, purchase etc ‣  VIEW INSIGHTS charts to analyze in-app behavior Get started in 2. Segments 3 simple steps… ‣  USE SEGMENT BUILDER to create groups of users ‣  VIEW SEGMENT REPORTS to understand segment trends Launch in less than 15 minutes 3. Actions ‣  INTEGRATE ACTIONS API to ask for actions at specific places in app ‣  LAUNCH DYNAMIC ACTIONS on targeted segments 20
• 21.
  Sign-up below: http://www.inmobi.com/ltvp * First25 developers who integrate & go live before Dec 31st get $500 free credit on InMobi ad network! 21