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Maximizing Productivity at Your Business
The document presents a webinar overview led by Irena Mena, the learning manager at Millennium Systems International, discussing strategies to maximize productivity in business. It outlines key productivity metrics, factors influencing productivity, and techniques such as upselling, cross-selling, and pre-booking to improve client retention and service efficiency. Additionally, it emphasizes the importance of marketing and communication in enhancing new client acquisition and retention strategies.
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Maximizing Productivity at Your Business
- 1. Maximizing Productivity at YourBusiness Millennium Systems International
- 2. Hello! Meet Irena Mena. IrenaMena is the Learning Manager at Millennium Systems International, an innovative educator who seeks to make the entire industry more knowledgeable. Irena has been with Millennium for 5 years. She has a degree in Secondary Education with additional certifications in Instructional Design, Technical Writing, and Public Speaking.
- 3. GoToWebinar Overview • Havequestions? Enter them into the “Questions” box on the right-hand side of your screen. • All attendees are placed on “listen only” mode. • Please take some time to fill out the brief survey that will be sent to you via e-mail following today’s presentation.
- 4. What is productivity?What does it mean to you? Send your responses via question box.
- 5. Productivity: The measurement ofhow busy service providers are during scheduled business hours.
- 6. Productivity: Ideally, a businessshould be shooting for 75-80% productivity. Anything over 80% is counterproductive for service providers.
- 7. What factors influenceproductivity? Heavily influenced by all of the growth indicators.
- 8. New Clients The SixGrowth Indicators (KPIs) New Client Retention Repeat Client Retention Average Ticket Frequency of Visit Productivity
- 9. Step One Run theRIGHT Reports
- 10. Step One The MA200:Growth Indicators Analysis
- 11. Step One The MA060:Employee Productivity
- 12. Step One The FDP00:Front Desk Productivity
- 13. Step Two Make Changesfor the Future
- 14. Up-selling is asales technique whereby the seller encourages the customer to purchase a higher ticket item/upgrade instead of the requested service. Example: 60 Minute Massage to 90 Minute Massage Tip One Implement Up-sell
- 15.
- 16. “Irena is availablefor a 60-minute massage. However, we do have availability for a 90-minute massage, which includes a longer focus on your neck and shoulders, and a detox mask. I would be happy to enhance your massage today. Tip One Implement Up-sell
- 17. Cross-selling is asales technique whereby the seller encourages the customer to purchase an additional service in addition to the requested service. Example: Manicure + Pedicure (same department) Massage + Facial (different department) Tip Two Implement Cross-sell
- 18.
- 19. “Okay Jen, youare all set with your manicure at 2 PM. We are offering 15% off of our pedicure services, if you have extra time. I would be happy to book you for a pedicure right after your manicure.” Tip Two Implement Cross-sell
- 20. • Make thisautomated inside of your software. • Utilize MillennimGO for pre-booking at the chair. • Reward ($$$) your clients. • This is a group effort! Tip Three Focus on Pre-Booking
- 21. Tip Three Focus onPre-Booking
- 22. “Michelle, your hairlooks amazing! Chelsea has recommended you return in 6 weeks, which brings us to the first week of January. Did you prefer the same time or earlier? Remember you earn 1000 points with your loyalty program!” Tip Three Focus on Pre-Booking
- 23. Tip Four Increase YourNew Client Statistics • Ask for referrals • Be active on social media • Pay attention to online reviews • Communicate with potential clients
- 24. “Susan, you’ve beenmy client for a while now and you mentioned you love my work. Do you know any other people who would like my haircutting services?” Tip Four Increase Your New Client Statistics
- 25. Tip Four Increase YourNew Client Statistics
- 26. Tip Five Increase ProductivityThrough Marketing • Market your underproductive departments • Market slow “dead” times
- 27. Tip Five Increase ProductivityThrough Marketing
- 28. Overproductive Service Providers Whatshould I be doing? • PRICE INCREASE! • Introduce tiered pricing. • Retain clients by pushing them towards lower tiers. • Remember: it is all in the delivery.
- 29. Lets create anaction plan. What is your next step?
- 30. Milestone Actions TargetDate Discuss the Growth Indicators with Staff Show them the growth indicators, what they do, and how they play a part. Research Where You Currently Stand Run the MA200 for the business and each service provider. Take a look at your new client retention. Set a Goal Set a SMART goal and place inside of your software. Follow-Through Check in periodically to see where your team stands with goals.
- 32. Any Questions? For questionsabout today’s presentation: [email protected]
Editor's Notes
- #13 Include MA040