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Maximizing Social Advertising
In her presentation at the Market New York Expo, Ana Raynes outlined effective strategies for maximizing social advertising, emphasizing the importance of a content mission statement and the use of a content calendar. She shared successful tactics employed by her company, Didit, including leveraging industry influencers, guest blogging, repurposing content, and utilizing infographics, resulting in a significant increase in website leads. Raynes also highlighted sources of qualified opportunities, revealing that client referrals and website leads were the leading sources for business growth.
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Maximizing Social Advertising
- 1. Maximizing Social Advertising Ana Raynes SocialMedia Director, Didit Presentation for Market New York Expo May 29th, 2014
- 2. This presentation was originallygiven by Ana Raynes at Market New York Expo on May 29th, 2014. Market New York Expo is a business-to-business trade show, conference and networking event focused specifically on sales & marketing for small business. @stylinAna@DiditMarketing
- 3. How about witha definition? @stylinAna@DiditMarketing
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- 5. Your website content isa reflection of YOU &YOUR BRAND @stylinAna@DiditMarketing
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- 9. Create a for eachchannel @stylinAna@DiditMarketing
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- 11. are you creatingthis content? is reading it? will they gain by reading it? WHY WHO WHAT MISSION STATEMENT @stylinAna@DiditMarketing
- 12. CREATE a content calendar •Acontent calendar lays out your content in a manageable, organized way. •Have content meetings where this calendar is created. @stylinAna@DiditMarketing
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- 14. • In 2012,Didit was receiving an average of 1,500 visits a month • In recent months, site visits are up to close to 6,000 a month! ~300% @stylinAna@DiditMarketing
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- 16. • Didit sawa major lift in the Twitter universe through both the company handle as well as the Dan Shure and SMX handle TACTIC 1 : Leverage Influencers in your industry @stylinAna@DiditMarketing
- 17. • The articleenabled a link back to our site from Searchengineland.com o This raised Didit’s authority within Google Social Media & SEO will ALWAYS follow great content, not the other way around @stylinAna@DiditMarketing
- 18. Tactic 2: ArticleSyndication or Guest Blogging 100k / month Branding Guest blogging on larger sites such as Social Media Today brought traffic to the Didit site. @stylinAna@DiditMarketing
- 19. • Didit wasrecently praised in a Forbes.com article regarding companies with the quickest response time to sales leads. • The mention was quickly created into a blog post and promoted through the social channels TACTIC 3: Repurpose Content @stylinAna@DiditMarketing
- 20. TACTIC 4: Infographics Trendyand eye-catching infographics drew in users and allowed us to present content in a new and interesting way. @stylinAna@DiditMarketing
- 21. How do youdefine social media success? SHOW ME @stylinAna@DiditMarketing
- 22. • Significant increasein website leads in recent quarters —January, the website leads were up 143% in Q1 vs. last year 0 10 20 30 40 50 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Leads Leads More Site Leads @stylinAna@DiditMarketing
- 23. Where Are OpportunitiesComing From? The two leading sources for qualified opportunities since Q3 continue to be our client services referrals as well as the website leads 71 6 40 5 11 4 3 Where Have the Opportunties Come From? Website Lead Cold Phone Call CS Referral SMX Kevin Other Execs Unknown Where have the Opportunities Come From? % Website Lead 71 50.71% Cold Phone Call 6 4.29% CS Referral 40 28.57% SMX 5 3.57% Kevin 11 7.86% Other Execs 4 2.86% Unknown 3 2.14% Total Opps. Since Q3 140 @stylinAna@DiditMarketing
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- 25. IDENTIFY YOUR BRAND HAVEA CONTENT MISSION STATEMENT MAKE A PLAN, RINSE & REPEAT WEAVE IN TACTICS TO REACH GOALS CHA-CHING! THAT’S THE SOUND OF MONEY! @stylinAna@DiditMarketing
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- 27. ABOUT THE AUTHOR ANARAYNES Based on education she’s gained across the globe, Ana has a unique talent for following social trends and introducing new online marketing concepts After studying at the London College of Fashion, her creativity and energy led her to an executive spot in the Internet fashion startup Smart Is Cool. There, Ana was responsible for social media and information technology. As a leader within this innovative company, she was featured in Glamour Magazine, appeared on FOX Strategy Room, and toured the east coast as a motivational speaker for girls, alongside the nonprofit Girl’s Take Charge. Currently, Ana holds a position as the director of social media at Didit. Her role includes strategic planning for clients’ social media campaigns, developing blogger relationships and identifying news, trends and best practices within the digital space. FOLLOW ANA FOLLOW DIDIT SOCIAL MEDIA DIRECTOR, DIDIT